Marketing & Supply Chain Management Department News Archives - Page 5 of 5

Fox School researchers: Consumers more likely to recall printed ads than digital ones

Even in today’s digital age, a printed advertisement is more likely to stick with a consumer than its online counterpart. Mixed-media marketing campaigns are much more likely to succeed when they incorporate a print medium, according to researchers from Temple University’s Fox School of Business. Neuromarketing research by three Fox School professors explored which combination […]

Fox marketing students collaborate with local high school to offer professional-development training

At Temple University’s Fox School of Business, students know that networking is crucial to professional success. That’s why they are helping local high school students perfect their personal elevator pitches. Students from Temple’s chapter of the American Marketing Association (Temple AMA) are collaborating this semester with Cristo Rey Philadelphia High School, a private high school […]

Fox Marketing student lands major investment for business plan

Starting a company – or receiving a six-figure investment for it – is not something that many 23-year-olds can say they’ve accomplished. But Lei Zhao, a senior at the Fox School of Business, has done both. After founding HeyHome Education Consulting Company in 2016, Zhao is beginning to pave her professional path. HeyHome seeks to […]

Fox prof among world’s most-productive marketing researchers

A professor from Temple University’s Fox School of Business has been named one of the most-productive authors in marketing research in the world. Dr. Xueming Luo is recognized in two separate lists within the American Marketing Association (AMA) 2016 Marketing Research Productivity lists. He ranks No. 11 globally for research publications in the two premier […]

Fox alum’s effort helps communities impacted by Flint water crisis

When Rob Lawton and the rest of his team arrived in Flint, Mich., with 60,000 water bottles in two trucks, a line of 20 to 30 trucks quickly began to pile up – a sign of how desperate the need was for fresh water in that region of the country. After the state of Michigan […]

Fox School marketing students claim top prize in national case competition

How sweet it is. Marketing majors from Temple University’s student chapter of the American Marketing Association (AMA) won the parent organization’s annual Collegiate Case Competition by delivering a marketing strategy for a product from event sponsor The Hershey Company. The Temple AMA team took top honors ahead of the University of Pennsylvania, Texas State University, […]

Fox alumnus to pitch SmartPlate on “Shark Tank”

The chance to appear on “Shark Tank” is the realization of a dream come true for Martin Dell’Arciprete. “Growing up, every kid wanted to be like Mike,” said the Fox School of Business alumnus, referencing Hall of Fame basketball player Michael Jordan. “After I arrived at Fox and Temple University, and got a taste of […]

For Fox student, medical condition spurs professional ambition

The stainless steel bars that support Rebecca Uhl’s ribcage not only serve a critical medical purpose. They’re also a reminder of the support she has provided to others over the last three years. A senior marketing major at Temple University’s Fox School of Business, Uhl had been diagnosed with pectus excavatum, a medical condition that […]

Regulating emotions requires long-term goals, not immediate self-satisfaction, according to Fox researcher

Why do break-ups sometimes send people reaching for ice cream? Why does retail shopping provide a perk during a bad day? For Dr. Crystal Reeck, Assistant Professor of Marketing and Supply Chain Management at the Fox School of Business, the answers reside in a person’s ability to regulate emotions in order to make adaptive decisions. […]

Social media branding plays a grand role in commercial strategy, according to Fox researcher

Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes. Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of […]

Fox School of Business to offer new undergraduate majors in Supply Chain Management, Financial Planning

The Fox School of Business at Temple University will introduce two new undergraduate majors for the 2015-16 academic year: Supply Chain Management and Financial Planning. In all, the Fox School offers students a choice of 15 undergraduate majors. “The additions of Supply Chain Management and Financial Planning as majors further bolster the Fox School’s reputation […]

Five years later, students in Fox School course still leading the way in social entrepreneurship

It started in January 2010 with a $10 bill. In the five years since its inaugural spring semester, the 10-10-10 Foundation – launched out of Dr. Jean Wilcox’s Entrepreneurial Marketing course at the Fox School of Business – has seen more than 1,000 students raise in excess of $200,000 and help innumerable people and foundations […]

January 2014 – Marketing

CEOs tend to overstay their welcome, hurting firm performance, new study finds Discussed in this issue: • Di Benedetto ranks sixth among innovation management scholars • Investments in operations can improve pharmaceutical business • Alumna authors book with scientific advice from Fox faculty member