Marketing & Supply Chain Management Department News

For high school seniors, this time of year can create anxiety—and a flood of questions. “What will college be like?” “What are the first steps once I arrive?” “How do I network? Or land an internship?” Next week, nearly 100 seniors from Cristo Rey Philadelphia High School will have the answers to all of these […]

The talented, diverse, and driven Class of 2021 at the Fox School of Business are poised to become the next generation of innovators and business disruptors. They arrive highly-accomplished and are excited to hone their skills with the help of our top-tier faculty, market-driven curriculum, and professional development opportunities. In fall 2017, the Fox School […]

The Fox School’s Department of Marketing and Supply Chain Management (MSCM) not only offers high-quality academic programs at the undergraduate, graduate, and doctoral level, but also offers non-credit opportunities for industry professionals. MSCM collaborates with the Project Management Institute (PMI), Delaware Valley Chapter (PMI-DVC) to expand Fox’s opportunities for professionals by offering the Project Management […]

This past year has been very exciting with the outstanding achievements of our students and faculty. Student enrollment and quality of the students continue to increase. The Fox School actively assesses and updates our BBA and MBA curricula to meet the demands of the marketplace; notably, we have incorporated more analytics and project-based assignments across […]

Bloomberg claimed that in 2016, $255 million is spent each month on social media influencer marketing. The influencer trend has continued to increase since then, as brands pay celebrities both big and small (or, as they’re now called, micro-influencers and nano-influencers) to share photos, stories, GIFS, selfies, and reviews through their own social media accounts […]

On Friday, October 27, 2017, Temple University American Marketing Association (TU-AMA) hosted the 5th Annual Regional Marketing Conference, where the theme was “Adapting Content to the Future.” The sold-out event was attended by over 170 people, including collegiate members of AMA from the College of New Jersey, West Chester University, Pennsylvania State University, Virginia Tech, […]

Dr. Xueming Luo, Charles Gilliland Distinguished Chair, director of the Global Center for Big Data and Mobile Analytics, and professor of marketing at the Fox School of Business, has been named by INFORMS as the conference organizer for the 40th Annual INFORMS ISMS Marketing Science Conference. It will be held June 13–16, 2018, at the […]

Howard J. Weiss, a Fox School of Business professor of operations management in the Department of Marketing and Supply Chain Management, will be retiring at the end of the academic year after 42 years of teaching, research, and service excellence. “I’m going to relax, read more, winter in Florida, spend more time with my wife, […]

Even in today’s digital age, a printed advertisement is more likely to stick with a consumer than its online counterpart. Mixed-media marketing campaigns are much more likely to succeed when they incorporate a print medium, according to researchers from Temple University’s Fox School of Business. Neuromarketing research by three Fox School professors explored which combination […]

At Temple University’s Fox School of Business, students know that networking is crucial to professional success. That’s why they are helping local high school students perfect their personal elevator pitches. Students from Temple’s chapter of the American Marketing Association (Temple AMA) are collaborating this semester with Cristo Rey Philadelphia High School, a private high school […]

Starting a company – or receiving a six-figure investment for it – is not something that many 23-year-olds can say they’ve accomplished. But Lei Zhao, a senior at the Fox School of Business, has done both. After founding HeyHome Education Consulting Company in 2016, Zhao is beginning to pave her professional path. HeyHome seeks to […]

A professor from Temple University’s Fox School of Business has been named one of the most-productive authors in marketing research in the world. Dr. Xueming Luo is recognized in two separate lists within the American Marketing Association (AMA) 2016 Marketing Research Productivity lists. He ranks No. 11 globally for research publications in the two premier […]

When Rob Lawton and the rest of his team arrived in Flint, Mich., with 60,000 water bottles in two trucks, a line of 20 to 30 trucks quickly began to pile up – a sign of how desperate the need was for fresh water in that region of the country. After the state of Michigan […]

How sweet it is. Marketing majors from Temple University’s student chapter of the American Marketing Association (AMA) won the parent organization’s annual Collegiate Case Competition by delivering a marketing strategy for a product from event sponsor The Hershey Company. The Temple AMA team took top honors ahead of the University of Pennsylvania, Texas State University, […]

The chance to appear on “Shark Tank” is the realization of a dream come true for Martin Dell’Arciprete. “Growing up, every kid wanted to be like Mike,” said the Fox School of Business alumnus, referencing Hall of Fame basketball player Michael Jordan. “After I arrived at Fox and Temple University, and got a taste of […]