Marketing & Supply Chain Management Department News

The Temple American Marketing Association (TU-AMA) did it again! On April 7, at the 40th Annual American Marketing Association International Collegiate Conference (AMAICC), TU-AMA was designated a Top 5 student chapter among 429 collegiate chapters worldwide. TU-AMA competed against 284 collegiate chapters that submitted written annual reports to be considered in the 2018 running for […]

The Department of Marketing and Supply Chain Management faculty continue to be active, innovative, and impactful in the research community. Anthony Di Benedetto published papers in Industrial Marketing Management, Journal of Global Scholars of Marketing Science, and European Journal of Innovation Management. Angelika Dimoka published a paper in Journal of Business Research. Dimoka is the […]

This fall, the Fox School of Business implemented the Fox Leadership Development Program (FLDP) for undergraduate students. This program was designed to strengthen student skill sets and encourage co-curricular engagement in the spirit of the mission and vision of the school. Students earn points for activities, event attendance, and accomplishments at varying levels in FLDP. […]

Angelika Dimoka’s job is to get inside your head. As the director of the Center for Neural Decision Making at the Fox School of Business, Dimoka finds how you make the choices you do—and she does not need to ask you. Instead, she looks to the human body for answers. A trained biomedical engineer and […]

What was it like to be a woman earning a doctorate degree forty years ago? Dr. Gloria Thomas, PhD ’80, has firsthand experience. Today, Dr. Thomas is an accomplished researcher, a dedicated professor, and an esteemed administrator at Baruch College. But in 1980, she was a trendsetter for women at the Fox School of Business. […]

For high school seniors, this time of year can create anxiety—and a flood of questions. “What will college be like?” “What are the first steps once I arrive?” “How do I network? Or land an internship?” Next week, nearly 100 seniors from Cristo Rey Philadelphia High School will have the answers to all of these […]

The talented, diverse, and driven Class of 2021 at the Fox School of Business are poised to become the next generation of innovators and business disruptors. They arrive highly-accomplished and are excited to hone their skills with the help of our top-tier faculty, market-driven curriculum, and professional development opportunities. In fall 2017, the Fox School […]

The Fox School’s Department of Marketing and Supply Chain Management (MSCM) not only offers high-quality academic programs at the undergraduate, graduate, and doctoral level, but also offers non-credit opportunities for industry professionals. MSCM collaborates with the Project Management Institute (PMI), Delaware Valley Chapter (PMI-DVC) to expand Fox’s opportunities for professionals by offering the Project Management […]

This past year has been very exciting with the outstanding achievements of our students and faculty. Student enrollment and quality of the students continue to increase. The Fox School actively assesses and updates our BBA and MBA curricula to meet the demands of the marketplace; notably, we have incorporated more analytics and project-based assignments across […]

Bloomberg claimed that in 2016, $255 million is spent each month on social media influencer marketing. The influencer trend has continued to increase since then, as brands pay celebrities both big and small (or, as they’re now called, micro-influencers and nano-influencers) to share photos, stories, GIFS, selfies, and reviews through their own social media accounts […]

On Friday, October 27, 2017, Temple University American Marketing Association (TU-AMA) hosted the 5th Annual Regional Marketing Conference, where the theme was “Adapting Content to the Future.” The sold-out event was attended by over 170 people, including collegiate members of AMA from the College of New Jersey, West Chester University, Pennsylvania State University, Virginia Tech, […]

Dr. Xueming Luo, Charles Gilliland Distinguished Chair, director of the Global Center for Big Data and Mobile Analytics, and professor of marketing at the Fox School of Business, has been named by INFORMS as the conference organizer for the 40th Annual INFORMS ISMS Marketing Science Conference. It will be held June 13–16, 2018, at the […]

Howard J. Weiss, a Fox School of Business professor of operations management in the Department of Marketing and Supply Chain Management, will be retiring at the end of the academic year after 42 years of teaching, research, and service excellence. “I’m going to relax, read more, winter in Florida, spend more time with my wife, […]

Even in today’s digital age, a printed advertisement is more likely to stick with a consumer than its online counterpart. Mixed-media marketing campaigns are much more likely to succeed when they incorporate a print medium, according to researchers from Temple University’s Fox School of Business. Neuromarketing research by three Fox School professors explored which combination […]

At Temple University’s Fox School of Business, students know that networking is crucial to professional success. That’s why they are helping local high school students perfect their personal elevator pitches. Students from Temple’s chapter of the American Marketing Association (Temple AMA) are collaborating this semester with Cristo Rey Philadelphia High School, a private high school […]