Marketing & Supply Chain Management Department News

Fox School faculty members Sheri Lambert, Amy Lavin and Dennis Paris outline how L’Oréal implemented its digital transformation strategy PHILADELPHIA, March 3, 2021 — In January 2016, Nima Gohil, director of product performance management – hair innovation at L’Oréal USA, knew it was time to sink or swim. Companies across several industries had reaped the […]

“Everyone has a strong opinion about decision-making being made by a gut instinct. However, the decision-making process is influenced by your emotions, your goals, your memories and your anticipation of  outcomes,” says Vinod Venkatraman, associate professor of Marketing and Supply Chain Management.  Venkatraman, who is also the director of the Center for Applied Research in […]

Many decisions involve some degree of risk. Often taking a risk is advantageous. Many innovations were made possible because someone took a risk.  However, more often than not, people take risks that are harmful. While not wearing a mask increases the risk of getting COVID-19, many people still do not wear one. Despite knowing the […]

When longtime Fox School of Business faculty member Michael Smith said goodbye to colleagues at the end of the work day, he always used a familiar phrase: “Happy trails.”  It was how he signed his emails too. “When he said that, he meant it. It was a nod back to his childhood and the song […]

Fox School of Business professor analyzes when retailers and companies should retarget customers after they abandon their online shopping carts PHILADELPHIA, Dec. 7, 2020 — Most online shoppers tend to be a bit indecisive. They’ll place an item in the shopping cart, but for one reason or another, they never complete the transaction. Perhaps the […]

Does your organization effectively engage race at work? The Translational Research Center recently brought together researchers and industry leaders to help answer this question. Monica Wadhwa, associate professor of marketing and supply chain management and moderator of the event, led a discussion on how failure to do so not only leads to social justice issues […]

Influencers dominate today’s social media landscape. Consumers turn to their favorite bloggers, vloggers and online personalities to influence their purchasing decisions on everything from beauty products to streaming services. In the business-to-consumer (B2C) space, almost every major company has an influencer marketing strategy to capitalize on this phenomenon. But what about business-to-business (B2B)?  “Consumers are […]

Fox School Assistant Professor of Marketing Sheri Lambert discusses how Black Friday, Cyber Monday and retailers’ sales tactics have changed in wake of pandemic PHILADELPHIA, Nov. 19, 2020 — The holiday shopping season is upon us, but it might look a bit different from previous years. With the world still in the midst of the […]

A year ago, the phrase “Zoom fatigue” meant nothing to most of us. Now that our lives, education and jobs exist mainly at home, staying focused and engaged in a virtual environment has its challenges.  But Fox School staff and faculty have worked tirelessly to keep students engaged in a myriad of ways. From leveraging […]

How many Friday afternoon office conversations go a little something like this? “What are your plans for the weekend?” “We’re hoping to binge the new season of ‘Ozark.’ We’ve been waiting for this to drop on Netflix for months.” But binge-watching, by definition, is not supposed to be a planned activity. It’s supposed to be […]

Many Americans have already begun to cast their votes for the 2020 election, which will decide their representatives in Congress and who controls the White House.  Supporters of both major political parties are often motivated by the opportunity to elect their preferred candidates. But some voters may be motivated by something else—punishing the other party’s […]

The current public health and economic crisis brings with it an unprecedented number of challenges for businesses. Given this cloud of uncertainty, one question that businesses face today is—what should brand communication look like? On Sept. 16, the Translational Research Center (TRC) brought together research and industry experts to discuss the impact of COVID-19 on […]

Fox School of Business faculty member Guntram Werther outlines how holistic forecasting can be applied to the current COVID-19 pandemic PHILADELPHIA, Oct. 1, 2020 — Iceland has been using their national police to contact trace COVID-19. In Israel, they’ve used Shin Bet, the country’s internal security service. Here in the U.S., the response has differed, […]

Sheri Lambert can’t wait to share her vision for the future, especially now that she has taken on a new role as managing director of the Fox School’s Center for Executive Education. “It’s an exciting time for the Center with its increased ability to do more virtual workshops and training,” says Lambert, an assistant professor […]

How often can you say that your homework changed a company’s mind? Students in the Strategic Advertising and Marketing program, a joint master’s degree offered by Temple University’s Fox School of Business and Klein College of Media and Communication, proved that hard work pays off.  Five graduate students took on a final project in their […]