Marketing & Supply Chain Management Department News

Fox School of Business professor analyzes chatbot effectiveness,  depending on whether the chatbot discloses that it is a robot. PHILADELPHIA, Jan. 31, 2020—Need to order a pizza? There’s a chatbot for that. Need to pay off your credit card? There’s a chatbot for that, too.  In fact, there could soon be a chatbot for just […]

The word “opera” doesn’t typically trigger images of young people. One may think of tiny binoculars and fur coats, but probably not anyone below the age of forty—unless you attend a show at Opera Philadelphia. Dennis Paris noticed something interesting about the audience when he attended an opera in which his daughter was cast. “My […]

Big data is a buzzword everywhere in the business world, but there are a few specific sectors where this revolution is making an especially big impact: information systems, operations management and healthcare.  That’s why Subodha Kumar, the Paul R. Anderson Distinguished Professor of Marketing and Supply Chain Management at the Fox School, turned his attention […]

Graduating from college is a time of excitement, anticipation and anxiety for many. Completing a degree is an achievement to celebrate, and the Class of 2019 will do just that at commencement on May 9 in the Liacouras Center. They will be surrounded by their friends, family, classmates and professors that helped make success a […]

Another semester has just about ticked over since the last chair’s message from December. As May begins, there is a great deal of excitement in the air. Seniors are getting ready to graduate, faculty are getting final projects and exams graded (and getting ready for the summer!)—and it is an opportune time to pause and […]

Sheri Lambert, assistant professor of practice and the MS Marketing in Marketing Research and Insights program director, launched a new speaker series inviting undergraduate and graduate marketing majors to get up close and personal with industry experts.   Before joining MSCM full-time, Lambert taught as an adjunct in the MIS/MSCM joint MS in Digital Innovation […]

Temple University American Marketing Association (TU-AMA) was named AMA International Collegiate Chapter of the Year in front of 1,700 marketers on April 13, 2019 at the 2019 AMA International Collegiate Conference in New Orleans, LA. Only two out of 390 collegiate chapters across the globe are awarded this honor each year in recognition of excellence […]

In today’s fast-paced society, if there is one word that doesn’t escape us, it is “busy.” How does this ongoing obsession with the idea of being busy affect the choices we make? As a behavioral scientist, Monica Wadhwa, associate professor in Marketing and Supply Chain Management at the Fox School, studies the impact of having […]

Consumers today are heavily dependent on online reviews to make informed choices about what to buy. In fact, studies show that as many as 90 percent of consumers read online reviews before making financial decisions, and nearly 70 percent trust these opinions. Given their importance, how do you tell if the reviews are from genuine […]

December 2018 This year has seen a change of the guard in our Marketing and Supply Chain Management department. Dr. Michael Smith stepped down as Department Chairperson on June 30, after several years of distinguished service. Thank you, Mike, for all you have done for us! I am privileged—and honored—to take over as the chairperson, […]

“There’s nothing more stressful than waiting to hear ‘Go’ at the start of an Olympic final,” says Michael Moore, BBA ’93. “I’m not afraid of any experience I’ve had in business as a result of that moment.” Moore is recalling the 1992 Summer Olympics in Barcelona, where he competed with the United States crew team. […]

Are you a seasoned marketing and advertising professional looking for a hyper-specific master’s program to take your career to the next level? Or a rising star seeking a path into an exciting, growing industry? Temple University’s Master of Science in Strategic Advertising and Marketing at the Fox School of Business could be exactly what you’re […]

The Fox School of Business‘ Center for Student Professional Development (CSPD) has a commencement tradition. Toward the end of every semester, graduating students, when they secure a post-graduation job, ring a bell and publicly announce who their soon-to-be employer is and what their new position will be. It’s a great way to declare, “I did […]

Michael F. Smith, after five years serving as the chair of the Department of Marketing and Supply Chain Management (MSCM), will step down in July. He will be replaced by Edward C. Rosenthal. Smith, who earned his PhD from the Kelley School of Business at Indiana University, has taught at the Fox School since 1980. […]

This past year has been a year of growth and outstanding achievements on the part of our students and faculty in the Department of Marketing and Supply Chain Management (MSCM). Enrollment of MSCM majors is well over 1,000 students and numbers in the Marketing, Supply Chain, and Digital Marketing minors are strong. MSCM continues to […]