Marketing & Supply Chain Management Department News

“When we have all data online, it will be great for humanity. It is a prerequisite to solving many problems that humankind faces.” Robert Cailliau, Co-Founder, World Wide Web Cities are growing at an uncontrollable rate. 68% of the world’s population is expected to live in urban areas by 2030. Given this fast and unstoppable […]

Consumers are seeking the fastest and most cost effective ways to shop. During the 2021 Target Case Competition, students pitched their case studies which focused on expanding how customers shop Target products. This year’s competition was Making Room for Flexible Fulfillment, and the contestants were asked to find strategies to fulfill customer needs and emphasize […]

After graduation, one of the things that Michael Geleff and Heather Hewlett, respectively president and vice president of the Fox Online Student Association (FOSA) plan to do is get together and play board games.  Despite their physical distance, the two Class of 2021 graduates are friendly, joking with one another, reminiscing about their achievements in […]

Researchers and industry professionals have so much to offer one another. Scholars gain access to high-quality data and real problems to solve, and industry receives a research driven lens to examine some of their on-the-ground problems. But while these collaborations are becoming more common, there are still challenges that need to be overcome. The Fox […]

For Alex Sherman, analytics is a family affair.  Sherman, BBA  ’13, is a machine learning practitioner, educator and author who has a passion for applying the tools and techniques of customer analytics to generate personalized product experiences. After graduating summa cum laude from Temple University’s  Fox School of Business, Sherman has connected his expertise in […]

When Megan Kristel, BBA ’02,  founded her blog The Well Dressed Life in 2015, she did not expect it to become the primary avenue for achieving her goals of connecting with people and fostering a community in the world of retail fashion.       “I had used it [the blog] for traditional marketing. I thought, ‘I wonder […]

Like many good ideas, the first Temple University American Marketing Association (TU-AMA) Talent Show was born from a joke among colleagues and friends.  “There are so many people in our organization with cool talents. For years, we joked about doing a talent show,” says Kevin Cassidy, Class of 2022 and co-director of the Social Impact […]

Sheri Lambert believes an agile leadership style is a great way to put business professionals on a path to long-term, sustainable success. “Agile leadership is about re-engaging teams, revitalizing organizations and changing the way work gets done,” says Lambert, an assistant professor and managing director of the Center for Executive Education at the Fox School […]

Fox School faculty members Sheri Lambert, Amy Lavin and Dennis Paris outline how L’Oréal implemented its digital transformation strategy PHILADELPHIA, March 3, 2021 — In January 2016, Nima Gohil, director of product performance management – hair innovation at L’Oréal USA, knew it was time to sink or swim. Companies across several industries had reaped the […]

“Everyone has a strong opinion about decision-making being made by a gut instinct. However, the decision-making process is influenced by your emotions, your goals, your memories and your anticipation of  outcomes,” says Vinod Venkatraman, associate professor of Marketing and Supply Chain Management.  Venkatraman, who is also the director of the Center for Applied Research in […]

Many decisions involve some degree of risk. Often taking a risk is advantageous. Many innovations were made possible because someone took a risk.  However, more often than not, people take risks that are harmful. While not wearing a mask increases the risk of getting COVID-19, many people still do not wear one. Despite knowing the […]

When longtime Fox School of Business faculty member Michael Smith said goodbye to colleagues at the end of the work day, he always used a familiar phrase: “Happy trails.”  It was how he signed his emails too. “When he said that, he meant it. It was a nod back to his childhood and the song […]

Fox School of Business professor analyzes when retailers and companies should retarget customers after they abandon their online shopping carts PHILADELPHIA, Dec. 7, 2020 — Most online shoppers tend to be a bit indecisive. They’ll place an item in the shopping cart, but for one reason or another, they never complete the transaction. Perhaps the […]

Does your organization effectively engage race at work? The Translational Research Center recently brought together researchers and industry leaders to help answer this question. Monica Wadhwa, associate professor of marketing and supply chain management and moderator of the event, led a discussion on how failure to do so not only leads to social justice issues […]

Influencers dominate today’s social media landscape. Consumers turn to their favorite bloggers, vloggers and online personalities to influence their purchasing decisions on everything from beauty products to streaming services. In the business-to-consumer (B2C) space, almost every major company has an influencer marketing strategy to capitalize on this phenomenon. But what about business-to-business (B2B)?  “Consumers are […]