Marketing & Supply Chain Management Department News

How do you know what will be popular next? Predicting the future like this has its benefits. A business owner can confirm her supply chain to prepare for a surge in purchases. A public works official may be able to schedule road closures so as to inconvenience the fewest people. A couple wanting a small […]

The use of technology to monitor employees has been much debated by companies, shareholders and lawmakers. Oftentimes, it may seem as if companies are using monitoring technology and artificial intelligence (AI) to spy on employees.  Since this technology is new, there is still much research being done to understand and examine its effects on companies […]

Every day, people are faced with a hundred and one choices that they seem to make on their own. What should they get for lunch today? How much should they tip the waiter?  However, they may be getting a little help from companies when making these choices.  For example, a restaurant’s online menu may sort […]

For many of us, it’s hard to imagine not being able to open up the fridge and grab a snack or have the groceries needed to prepare a healthy and filling meal for our family.  But across the United States, food insecurity—or lacking enough food in a year to lead a healthy life—is rampant. According […]

Many college students take their first year to acclimate to their surroundings and adjust to new levels of curricula. Instead, Rhea Kumar, Fox Honors student and a double major in Supply Chain Management and Management Information Systems, found one of the highest academic peaks she could summit. As a mountain climber in her spare time, […]

High-profile celebrities like Rihanna and Kim Kardashian accumulate a massive number of followers on social media. In normal circumstances, brands would use their faces and likeness for advertising. These celebrity endorsements were the original version of online influence for consumer buying decisions. However, the rise of social media micro-influencers has ushered in a refreshingly new […]

“When we have all data online, it will be great for humanity. It is a prerequisite to solving many problems that humankind faces.” Robert Cailliau, Co-Founder, World Wide Web Cities are growing at an uncontrollable rate. 68% of the world’s population is expected to live in urban areas by 2030. Given this fast and unstoppable […]

Consumers are seeking the fastest and most cost effective ways to shop. During the 2021 Target Case Competition, students pitched their case studies which focused on expanding how customers shop Target products. This year’s competition was Making Room for Flexible Fulfillment, and the contestants were asked to find strategies to fulfill customer needs and emphasize […]

After graduation, one of the things that Michael Geleff and Heather Hewlett, respectively president and vice president of the Fox Online Student Association (FOSA) plan to do is get together and play board games.  Despite their physical distance, the two Class of 2021 graduates are friendly, joking with one another, reminiscing about their achievements in […]

Researchers and industry professionals have so much to offer one another. Scholars gain access to high-quality data and real problems to solve, and industry receives a research driven lens to examine some of their on-the-ground problems. But while these collaborations are becoming more common, there are still challenges that need to be overcome. The Fox […]

For Alex Sherman, analytics is a family affair.  Sherman, BBA  ’13, is a machine learning practitioner, educator and author who has a passion for applying the tools and techniques of customer analytics to generate personalized product experiences. After graduating summa cum laude from Temple University’s  Fox School of Business, Sherman has connected his expertise in […]

When Megan Kristel, BBA ’02,  founded her blog The Well Dressed Life in 2015, she did not expect it to become the primary avenue for achieving her goals of connecting with people and fostering a community in the world of retail fashion.       “I had used it [the blog] for traditional marketing. I thought, ‘I wonder […]

Like many good ideas, the first Temple University American Marketing Association (TU-AMA) Talent Show was born from a joke among colleagues and friends.  “There are so many people in our organization with cool talents. For years, we joked about doing a talent show,” says Kevin Cassidy, Class of 2022 and co-director of the Social Impact […]

Sheri Lambert believes an agile leadership style is a great way to put business professionals on a path to long-term, sustainable success. “Agile leadership is about re-engaging teams, revitalizing organizations and changing the way work gets done,” says Lambert, an assistant professor and managing director of the Center for Executive Education at the Fox School […]

Fox School faculty members Sheri Lambert, Amy Lavin and Dennis Paris outline how L’Oréal implemented its digital transformation strategy PHILADELPHIA, March 3, 2021 — In January 2016, Nima Gohil, director of product performance management – hair innovation at L’Oréal USA, knew it was time to sink or swim. Companies across several industries had reaped the […]