Marketing & Supply Chain Management Department News

The Fox School’s Neha Mittal, associate professor of operations and supply chain management, and Michael Rivera, associate professor of management, recently won prizes at the 2021 EFMD Case Writing Competition.  EFMD Global is an organization that invites professors and researchers from various organizations around the globe to participate in a case writing competition that encourages […]

A recent study found that 64% of Americans are willing to pay more for sustainable products but most (74%) do not know how to identify them. With all of the options available online, at grocery stores, at the farmers market and beyond, it can be difficult to know if the decisions we make are truly […]

When the COVID-19 pandemic started two years ago, it exposed holes in the healthcare industry supply chain, and people experienced drastic effects. For example, lack of availability of hospital beds and personal protective equipment in the early days of the pandemic resulted in many, sadly avoidable, deaths. What can be done to minimize future disruptions? […]

Professor Mary Conran has been a staple of the Fox School community for nearly three decades. Even before earning her BBA in 1979 and MBA in 1981, Conran was a member of the Fox family; her father had been a faculty member and administrator, helping create the school’s MBA program in the 1970s. She was […]

The terms “social distancing” and “lockdown” are now commonplace. These policies have been discussed, debated and defended at length since March 2020. While there is substantial evidence that they are protective against COVID-19, it is hard to ignore their impact on socio-economic activities. Policymakers have struggled with how to reconcile this dichotomy and implement practices […]

Data indicate customers prefer to shop where they anticipate less wait time. What does this mean for companies trying to determine the revenue lost due to their long lines? Researchers have long assumed the cost companies pay for their lines is based on the value of their customer’s time. But Subodha Kumar, Paul R. Anderson […]

The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more. PHILADELPHIA, Jan. 26, 2021 — They say that the eyes are the windows to the soul. But when the rest of a face is hidden, how much can you really tell about how a person […]

Research IRL (In Real Life) is an ongoing series in which Fox researchers and industry practitioners come together to discuss the intersection of research and its real-world implications. The Fox Focus editorial team asked Professor Subodha Kumar and Natily Santos, MBA ’14, to share their thoughts on how supply chains can stay resilient in a […]

How do you know what will be popular next? Predicting the future like this has its benefits. A business owner can confirm her supply chain to prepare for a surge in purchases. A public works official may be able to schedule road closures so as to inconvenience the fewest people. A couple wanting a small […]

The use of technology to monitor employees has been much debated by companies, shareholders and lawmakers. Oftentimes, it may seem as if companies are using monitoring technology and artificial intelligence (AI) to spy on employees.  Since this technology is new, there is still much research being done to understand and examine its effects on companies […]

Every day, people are faced with a hundred and one choices that they seem to make on their own. What should they get for lunch today? How much should they tip the waiter?  However, they may be getting a little help from companies when making these choices.  For example, a restaurant’s online menu may sort […]

For many of us, it’s hard to imagine not being able to open up the fridge and grab a snack or have the groceries needed to prepare a healthy and filling meal for our family.  But across the United States, food insecurity—or lacking enough food in a year to lead a healthy life—is rampant. According […]

Many college students take their first year to acclimate to their surroundings and adjust to new levels of curricula. Instead, Rhea Kumar, Fox Honors student and a double major in Supply Chain Management and Management Information Systems, found one of the highest academic peaks she could summit. As a mountain climber in her spare time, […]

High-profile celebrities like Rihanna and Kim Kardashian accumulate a massive number of followers on social media. In normal circumstances, brands would use their faces and likeness for advertising. These celebrity endorsements were the original version of online influence for consumer buying decisions. However, the rise of social media micro-influencers has ushered in a refreshingly new […]

“When we have all data online, it will be great for humanity. It is a prerequisite to solving many problems that humankind faces.” Robert Cailliau, Co-Founder, World Wide Web Cities are growing at an uncontrollable rate. 68% of the world’s population is expected to live in urban areas by 2030. Given this fast and unstoppable […]