Marketing & Supply Chain Management Department News

As innovative technology captures increasingly intricate bodily responses to advertisements, Fox researchers collaborate with industry leaders on how to harness the influx of new data. The most successful advertisements can quite literally get beneath a viewer’s skin. Increasingly, researchers are using advanced technology to measure the neurophysiological responses that people have while viewing their advertisements.  […]

Social media influencing is a growing division in marketing, with more and more businesses using the approach as a foundation of their advertising strategy. Danielle Freeman, BBA ’21, knows the power of influencing first-hand.   Freeman, who graduated with a marketing degree, currently works with Aramark as a marketing coordinator, helping to run @TempleDining, the social […]

Palmolive used the tagline, “Most men ask, ‘Is she pretty?’ not  ‘Is she clever?’ when it advertised its body soap in the 1920s. Would this fly today? Imagine the outrage.  Consumer brands need to constantly change their marketing strategy to adapt to consumer preferences, governmental laws, changing political scenarios, new technology and changing target customers. The […]

Fox professor publishes new book that provides career guidance for new business academics Starting a new job can pose a myriad of challenges. From learning to navigate the workplace to understanding expectations and goals, settling in a new place often takes some time. For those new to the world of academia, this rings true as […]

The Fox School’s Neha Mittal, associate professor of operations and supply chain management, and Michael Rivera, associate professor of management, recently won prizes at the 2021 EFMD Case Writing Competition.  EFMD Global is an organization that invites professors and researchers from various organizations around the globe to participate in a case writing competition that encourages […]

A recent study found that 64% of Americans are willing to pay more for sustainable products but most (74%) do not know how to identify them. With all of the options available online, at grocery stores, at the farmers market and beyond, it can be difficult to know if the decisions we make are truly […]

When the COVID-19 pandemic started two years ago, it exposed holes in the healthcare industry supply chain, and people experienced drastic effects. For example, lack of availability of hospital beds and personal protective equipment in the early days of the pandemic resulted in many, sadly avoidable, deaths. What can be done to minimize future disruptions? […]

Professor Mary Conran has been a staple of the Fox School community for nearly three decades. Even before earning her BBA in 1979 and MBA in 1981, Conran was a member of the Fox family; her father had been a faculty member and administrator, helping create the school’s MBA program in the 1970s. She was […]

The terms “social distancing” and “lockdown” are now commonplace. These policies have been discussed, debated and defended at length since March 2020. While there is substantial evidence that they are protective against COVID-19, it is hard to ignore their impact on socio-economic activities. Policymakers have struggled with how to reconcile this dichotomy and implement practices […]

Data indicate customers prefer to shop where they anticipate less wait time. What does this mean for companies trying to determine the revenue lost due to their long lines? Researchers have long assumed the cost companies pay for their lines is based on the value of their customer’s time. But Subodha Kumar, Paul R. Anderson […]

The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more. PHILADELPHIA, Jan. 26, 2021 — They say that the eyes are the windows to the soul. But when the rest of a face is hidden, how much can you really tell about how a person […]

Research IRL (In Real Life) is an ongoing series in which Fox researchers and industry practitioners come together to discuss the intersection of research and its real-world implications. The Fox Focus editorial team asked Professor Subodha Kumar and Natily Santos, MBA ’14, to share their thoughts on how supply chains can stay resilient in a […]

How do you know what will be popular next? Predicting the future like this has its benefits. A business owner can confirm her supply chain to prepare for a surge in purchases. A public works official may be able to schedule road closures so as to inconvenience the fewest people. A couple wanting a small […]

The use of technology to monitor employees has been much debated by companies, shareholders and lawmakers. Oftentimes, it may seem as if companies are using monitoring technology and artificial intelligence (AI) to spy on employees.  Since this technology is new, there is still much research being done to understand and examine its effects on companies […]

Every day, people are faced with a hundred and one choices that they seem to make on their own. What should they get for lunch today? How much should they tip the waiter?  However, they may be getting a little help from companies when making these choices.  For example, a restaurant’s online menu may sort […]