April, 2015- Ning Ye
Ning Ye, Doctoral Student, received a Seed Funding Award ($2000) with Dr. Morrin, from the 10th Young Scholars Forum at Fox School of Business, in April 2015.
2015- Ryann McIlnay-Reynolds
Attended the Retail Academic Symposium, the NRF Foundation’s first invitation-only academic symposium in 2015.
March 4-7, 2015- Ryann McIlnay-Reynolds
Ryann presented her research with Maureen Morrin and Jens Nordfält, titled “The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays” at the American Marketing Association/American Collegiate Retail Association Triennial Conference, Coral Gables, FL, March 4-7, 2015.
February 27, 2015- Ning Ye
Ning presented her research, coauthored with Dr. Morrin et al., at the Society for Consumer Psychology Conference, February 27, 2015 in Phoenix, Arizona. The title of the poster presentation was “Fewer When Mixed: When Food Presentation Format Biases Consumers’ Perceptions of Calories.”
February 26, 2015- Ryann McIlnay-Reynolds
Ryann presented her research with Virginie Maille and Maureen Morrin, titled “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads” at the Society for Consumer Psychology Winter Conference, Phoenix, AZ, February 26-28, 2015.
October, 2014- Jessica Keech
Jessica presented her research entitled “Larger than Life: How Power Biases Product Size Perception,” coauthored with Dr. Morrin, during a poster presentation at the Association for Consumer Research Conference in October 2014, in Baltimore, MD.
Fox researcher’s revolutionary study correlates scents with purchasing tendencies
Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the Fox School of Business thinks so. Dr. Maureen Morrin, Professor of Marketing at the Fox School, and a collaborative research team found a definitive connection between warm scents, consumer preference for luxury (more expensive items), and an increase in overall […]