Eleven alumni leaders share insights on how technology is shaking up today’s major industries and constantly reshaping business possibility.
You can’t open a magazine, a newspaper, or Twitter now without encountering a story about the rise of artificial intelligence and how this will impact businesses and economies around the world. Will the robots displace workers, leaving behind a massive trail of catastrophic unemployment? Or will the relationship be more harmonious as robots optimize productivity and maximize efficiency boosting both the bottom line and free time for us humans? Nobody knows. But one thing is for certain: Technology has brought and will continue to bring radical changes and thrilling opportunities for business innovation industry-wide. To get a firmer grasp on how some of the major industries and fields of business are positioning themselves for the future, we asked 11 Fox School of Business alumni leaders—representing a variety of industries from finance and professional sports, to transportation and healthcare—to examine what’s on the horizon and to share their insights.
James Poyser, BBA ’92
Grammy Award-winning musician, The Roots
“Advances in technology have totally changed how music is made, performed, taught, marketed, and sold. Hit records are not only made in studios anymore, but in bedrooms, basements, and even on smartphones. Traditional instruments are being replaced with digital ones (check out a Stro Elliot video on YouTube). Artists are foregoing the traditional route of signing to record labels, and putting their music out online or finding other ways to collect payment. And more changes are coming, too. The rules keep changing and evolving. What new advances are in the future? I know they’re coming. How will we create music in the future? How will we listen to music in the future? How will we purchase music? Actually, will music even be purchased anymore? (This is when it gets scary: Do I matter anymore? Is there any value left in music?) Whatever changes take place, I believe those that adapt to the changes, keep their heads on a swivel, or have the mindset to change, will be positively affected.”
Eric Salfi, BBA ’91
CPA, Partner, Cwienkala & Salfi
“Many CPAs didn’t know how to deal with QuickBooks when it was first released and it put them out of business—the advances in technology and the way accounting is done now has changed even more dramatically since. We’re moving toward strictly cloud-based activities where there’s more interaction and my clients send documents and information through a portal. The accountant’s role has evolved, too. It used to be about bookkeeping—handling bank statements, creating financial reports, and so on. QuickBooks, and now cloud software, eliminated all the people sitting in a room somewhere compiling this information, but it still requires an expert to manage the software. The accountant has evolved and, for me, it’s more of a business consultant role now. Clients don’t just need me to prepare a tax return; I now have deeper relationships with my clients and I act as a personal advisor, helping them value new businesses or solve cash flow problems. One of the big issues, as information’s moved to the cloud, is cybersecurity. There’s more data accessible now, so creating a safe, encrypted portal that allows clients to interact with us is essential. You need to adjust and adapt with technology or you’ll be left behind. I look forward to embracing whatever changes come next.”
Adam Lyons, BBA ’09
Founder & Chairman, The Zebra
“Technology has changed and is changing insurance, though no one would hesitate to admit the industry was painfully slow to welcome the insurtech revolution. At the Zebra, we’re a technology company in the insurance space, and we believe the right technology, applied by people who truly understand the profound complexities of the insurance industry, can create efficiencies which simplify everything from assessing risk to distribution to claims management and beyond. We’ve seen incredible developments in the property and casualty insurance industry, like peer-to-peer insurance and pay-per-mile models, and we’re creating an insurance search engine where consumers can access, understand, and use all of these innovations. We’re creating essential technology which informs and educates consumers so they can understand their options and make the right decisions for their unique needs. Environmental factors are critical as well, but they’re unpredictable. Still, we’ve seen trends showing an increase in devastating storms, most recently Hurricanes Harvey and Irma, for example, which just reaffirms the need for people to have the resources to find the right coverage for their circumstances to protect themselves.”
Bob Rosenthal, BBA ’85
Partner, Envision Land Use
“Real estate, like everything, is in the middle of the internet revolution. Philadelphia was dead 20 years ago, back when I went to Temple. There was a void between City Hall and the suburbs—then the millennials came. The parts that have grown, like Fishtown, used to be manufacturing areas, and the buildings have now been repurposed. Everyone talks about the retail change and how people now buy online, but the same has happened in everything from healthcare to office space. What once was a retail center is no longer a retail center; this battle’s been going on for years in the city and is now hitting the suburbs. I’m 57 and right now I’m working from my car on an iPhone. People don’t need office space the way they did—with a lobby, a huge campus, and a front desk—especially younger people without ties to old ways of doing business. And when the millennials come back to the suburbs—which they’re already starting to do—they want lifestyle options just as they do in the city. They want to be able to easily Uber or walk to a bar or a restaurant. So even in new developments in the suburbs, we’re aiming to make these changes. With more businesses moving online and changing needs, land uses change so quickly that governing authorities can’t keep up and many aren’t willing to change. People are always frightened of change, but we must keep moving forward and adapting.”
Heather Qader, MBA ’16
Manager of Business Development, City of Philadelphia Department of Commerce
“Technology is slowly changing local government for the better. Philadelphia, like other cities, is realizing that to compete at a global and national scale, it must adapt its infrastructure. These adaptations look like the digitization of SEPTA’s ticketing system, installation of Indego Bike Share citywide, parking kiosks that allow the use of cards instead of change, and an overhaul of the City of Philadelphia website to create a more user-friendly interface and allowing for more public engagement and user ease. With every new administration, personnel changes occur and there is a transitional period required to get new personnel up to speed. One initiative that has survived the Michael Nutter administration and is currently embraced by the Jim Kenney administration is StartupPHL, a platform that funds worthy initiatives and connects startups to resources in the Philadelphia tech ecosystem. The most recent StartupPHL call for ideas round funded five organizations with $100,000 to train instructors, supply equipment, and teach children the technology skills that they need to be globally competitive. We are keeping up—not as fast as many of the lean startups here in Philadelphia—but progress is being made.”
Salvatore DeTrane, BBA ’93
Managing Director, Empactful Capital LLC
“Most innovation in healthcare technologies in recent decades has been in medical devices, drug therapies, and medical diagnostics. These have led to people living longer, more productive lives. The downside is these advancements have resulted in a financially unsustainable cost trend. The next frontier is entrepreneurs disrupting healthcare with innovative information technology solutions. There have been massive investments in the last 15 years in electronic health records, claims systems, genomics, social determinant data, and big data software. Some of the innovation opportunities include practical applications of machine learning, natural language processing, intelligent workflow advancements, and advanced analytics that offer actionable insights. Proactive interventions will enable healthcare providers and payers to better manage care, reduce healthcare costs, improve quality, and assess risk of managing populations and encourage business model evolution. With the expected increase of today’s industry expenditures in the U.S. from $3.5 to $5.5 trillion by 2025, this transformation will prevent a financial crisis. All payers—whether health plans, employers, or consumers—are demanding more efficient and effective healthcare and transparency. The industry now stands at a pivotal moment. It must transform into a system that leverages these data/IT investments to support better, more informed decisions by each major constituent. And I think Temple, given Fox’s programs and its health system and medical school, is positioned to support the innovation required to transform our healthcare system.”
Joe Heller, BS ’05
Vice President of Marketing, Philadelphia Flyers
“Broadcast coverage of live sports events continues to evolve and advance at a rapid rate. Viewers are getting more access to their favorite teams and players through virtual and augmented reality, cable cams, and GoPro cameras. In the future, I wouldn’t be surprised to see dedicated channels allowing viewers to experience the duration of a live game straight from a players helmet through a virtual reality headset. This could be similar to the way motorsports has cameras mounted on cars, or the NHL on referees and players at the All-Star Game. Stadiums and arenas will be continually challenged on new ways to adopt VR/AR into their venues, improve WiFi, provide charging stations in the seats, show live video helmet feeds on the big screens, and alike, to bring the comforts and expectations of home viewing to the game. From an NHL team perspective, the Flyers recognize we’re becoming our own media company by placing a greater emphasis on content about the team, connecting players and fans through mobile platforms, providing behind the scenes access, and much more. As tech advancements are made, pro sports will continue to look for new ways to be early adopters and integrate them into event coverage, for home viewers and in arenas and stadiums.”
Marco Herbas, MBA ’15
Whole Securitization Funding, Ford Motor Company
“Self-driving cars are an inevitable reality that will disrupt and transform the industry for its incumbents as it opens new doors for non-traditional, automotive value-chain players able to purvey hardware and software that enable interconnected and autonomous vehicles (AVs). AVs, along with mobility and continuous development of electrified powertrains, are creating a paradigm shift in the lengthy, bureaucratic processes engrained in traditional automakers’ decision-making, essentially forcing them to become more agile in their product and systems development lifecycles to emulate these potential tech entrants. The notion of AVs is not only disrupting the auto industry, but the transportation ecosystem as a whole. Some examples may include public transportation, where cities may have to partner with automobile purveyors to deploy fleets of self-driving vehicles, as well as insurance providers where AVs create a safer commuter environment, meanwhile curtailing risk and impacting insurers’ revenue streams. Ford has communicated it intends to pursue automotive and high-growth mobility businesses. In 2016, senior leadership announced the company would commence mass production of level-4 autonomous vehicles by 2021 available for ride-sharing/ride-hailing services. Key underpinnings include the launch of the next generation Fusion Hybrid Autonomous Development Vehicle, the creation of its mobility division, as well as its acquisition of Chariot, an app-based, on-demand shuttle service. And Ford is investing $1 billion in start-up Argo AI to further its advancement in AV development by leveraging the startup’s robotics technology.”
Andrew Bertolazzi, EMBA ’97
Vice President, Ronin Security Solutions LLC
“Seaborne shipping accounts for approximately two-thirds of global trade, with over $4 trillion worth of goods transported annually. One of the major challenges the industry faces—increased global competitiveness, new regulations, reliance on automation, etc.—is security. This includes compliance with layers of domestic and global requirements, physical security, and protection of the supply chain. But the most insidious risk with the potentially greatest impact is cybersecurity. The industry, both afloat and on land, is increasing the level of automation across the value chain to improve efficiencies, reduce cycle times, enhance safety, and drive down cost. The greater use of technology leads to the need for increased knowledge and specialized tools, as well as the risk of breaches and compromises. A recent example of cybercrime’s impact on global shipping is the Petya ransomware attack, whose disruptions cost over $300M to one of the world’s major shipping companies. The federal government and industry associations are working to raise awareness and offer assistance to organizations across the supply chain through focused outreach, education, and grants. And the private sector is improving cybersecurity through assessments, training, and adding specialized security tools, processes, people, and consulting support. Each organization must evaluate the amount of resources of time, people, and funding needed to appropriately address the threats. The level to which they’re able to do so will determine the impacts and stimulate innovations in technology, business processes, and approaches to security.”
Ron Iller, BBA ’93, MBA ’95
Director at Large, Fox Alumni Association
Director, Product Management-Analytics and Data Discovery, Change Healthcare
“The move to value-based care and risk-based contracting within the healthcare market has changed the game. It’s about providers and payers applying data and analytics to effectively provide better care at the lowest cost. Overall, it will be a very positive change in terms of working to improve outcomes. The focus will be on the individual and patient populations, and how their level of health impacts the cost of the system. Organizations will focus more on keeping people healthy as opposed to getting them healthy by utilizing care management programs and other forms of outreach. Change Healthcare will inspire a better healthcare system and deliver wide-range financial, operational, and clinical solutions to payers, providers, and consumers. I’m focused on helping hospitals and health systems move from fee-for-service to a value- or risk-based payment model. This involves taking a broader view of the patient or population, either in terms of payment, health status, or access to care, not only within the walls of the hospital, but extending to the broader community. We do this by providing a data platform for health systems to acquire and aggregate massive amounts of data at scale and then applying analytics in the transition to value-based care. The data we gather and what we can do with it will continue to improve with new technology, and ultimately allow us to improve the quality of care we provide even more.”
James Sanders, EMBA ’12
President-elect, Fox Alumni Association
Vice President, Commercial Lending, Customers Bank
“Fintech is providing access to capital, especially to small businesses, at a right-now rate. People are getting loans on mobile devices and it happens quick. Mobile and cloud technology, whether people use it to bid on contracts or communicate with employees, is helping small businesses evolve faster. It used to be more difficult to start a small business; now there are infinite online resources people can tap into. You can watch a YouTube video that will tell you how to do it (but, keep in mind, that won’t help you when it comes to actually executing a successful business). Small business owners are getting younger, too. There’s a lot of buzz around millennials and how they have a fresh way of thinking and handling business. With platforms like Etsy, eBay, Amazon, and Instagram, there are many ways to make money. My son started a tech company; he designed the app and everything. I’m very optimistic about the future of small and medium sized businesses—they’re the backbone of America. Their names aren’t plastered on the highways when you’re driving downtown and you may not see them on TV or the internet. But they’re everywhere and they’re creating and driving new industries and opportunities.”
Have you finished your holiday shopping yet? If not, you better hurry, because time is running out to find the perfect gift for the people on your list.
To help make your final holiday giving decision, here are a few gift options from companies founded by alumni entrepreneurs from the Fox School of Business. From tasty food to wearable tech fashion, and greeting cards to apparel for a good cause, these alumni businesses have you covered.
Honeygrow, the fast-casual restaurant founded by CEO Justin Rosenberg, MBA ’09, now has more than 20 locations in nine states. There must be someone you know who lives near one who would love a honeygrow gift card so they can chow down on a salad or stir-fry bowl.
Everyone loves elephants. And you can find all kinds of cool elephant-inspired gear (T-shirts, sweatshirts, tote bags, and more) at Ivory Ella, the apparel company co-founded by Richard Henne, BBA ’15. Ivory Ella donates 10-percent of its profits to Save the Elephants and other charitable organizations, so you’ll be supporting a good cause, too.
ROAR for Good Athena
ROAR for Good, the company co-founded by CEO Yasmine Mustafa, BBA ’06, makes wearable smart technology devices that aim to reduce violence against women and make users safer. Athena is a fashion-forward wearable that features a built-in alarm, notifies contacts in an emergency situation, and allows users to share their location with friends and family. “This piece of tech jewelry,” wrote Brit + Co, “might save your life someday.”
Do you love donuts? Of course you do—everybody loves donuts. Well, David Restituto, BBA ’96, opened Factory Donuts this year in Northeast Philadelphia and the people in your life would surely love it if you showed up to a holiday party with a dozen donuts, especially Factory’s maple bacon explosion option.
A card is both a great gift and a great gift supplement. And Groundswell Greetings, created by Ali King, MBA ’16, has unique, fun, cool cards designed by Philadelphia artists for nearly every occasion, including the upcoming holiday season. For instance, the Philly-inspired “Home for the holidays” card (above) created in collaboration with Habitat for Humanity, which receives a portion of the proceeds. Good cause, great card.
Any more suggestions for gifts made by Fox School alumni? Please contact us!
Temple University served as Brett Kratchman’s entrée into the food-and-beverage industry. Now the food distribution professional has committed to supporting future educational opportunities at his alma mater.
The founder and chief executive officer of BK Specialty Foods, Kratchman has pledged $50,000 to Temple University’s School of Sport, Tourism and Hospitality Management (STHM).
His gift, and STHM’s vow to match it, has helped create the BK Specialty Foods/Judith L. Kratchman Endowed Scholarship Fund. Once fully funded, the scholarship will be available annually to a STHM student of financial need who graduated from a Philadelphia- or South Jersey-area high school.
“My mother and my father met at Temple University. They married and began a family before she could finish her education,” said Brett Kratchman of his mother, Judie, who passed in 2016. “She was smart, savvy, and always willing to give someone a second chance. This scholarship is a lasting tribute in her memory.”
“Mr. Kratchman’s success and professional goals align with the interests of many of our students, and gifts like his will support our students as they pursue their college education and launch their professional careers,” said Dr. Jeremy Jordan, associate dean of STHM.
Kratchman was introduced to the food-and-beverage field while simultaneously earning his Bachelor of Business Administration in business and law from Temple’s Fox School of Business. He worked for his father, Sheldon, who founded Delaware Valley Fish Company—an exporter of live fish, eel, and carp to the European markets.
After graduation, and while taking graduate-level courses at STHM, Kratchman branched out and teamed with a classmate to sell frozen novelties out of an ice cream cart in Philadelphia’s Society Hill neighborhood.
From there, Kratchman founded BK Specialty Foods in 1986 with just one product line—fruit pops on a stick that he sold for a dollar apiece.
“In one weekend, we did $60,000 in sales and that started this path for me,” Kratchman said. “I hired sales people, bought a truck, bought a warehouse, then two warehouses. Today, we employ more than 100 people, distribute products in six states, and sell more than 6,000 local, regional, and imported individual products.”
Kratchman said his company is truly a family enterprise. His mother spent more than 30 years as BK Specialty Foods’ office manager. His sister, Karen, and brother, David, are also involved with the business. His brother, Barry, is in the industry, too. He serves as president of the fish-exporting company founded by their father, and owner of Classic Cake Bakery.
He also credits his success to the support of his wife, Robyn, and their three daughters—Rayna, a 2013 graduate of Temple’s College of Public Health; Madison, who is pursuing a graduate degree in psychology at Temple’s College of Liberal Arts; and Mia Rose, described by her father as “a future Owl.”
“From the academic side to athletics, we’re supporters of Temple through and through,” Kratchman said. “Supporting STHM’s students and honoring my mother in this way just seemed like the perfect fit.”
Rear Admiral Mark Fung, MBA ’11, knows what it takes to be a leader.
He joined the United States Navy in 1988 and he was deployed in support of Operation Desert Storm and the Global War on Terrorism. Among his earned decorations are the Legion of Merit and the Bronze Star Medal; his current positions with the Naval Facilities Engineering Command are deputy chief of civil engineers and deputy commander. In his civilian life, Fung is a project manager with AmerisourceBergen. As a student, he earned bachelor’s and master’s degrees in mechanical engineering from Villanova University.
That’s not all: Fung also completed his MBA at the Fox School of Business in 2011.
There’s a thriving community of veterans at the Fox School and Temple University, which has been called one of the “Best Colleges for Veterans” by U.S. News & World Report. Between 2013 and 2017, 249 veterans earned degrees from the Fox School, and there are currently 442 veterans and veterans’ dependents enrolled at the school.
During a recent visit to the Fox School for Military Appreciation Month, Fung met with several Fox alumni veterans and deans, as well as the Temple University Veteran Association president. We had an opportunity to talk to him about how earning his MBA impacted his work as a Navy Officer and shapes his leadership strategies and practices. Here’s what he said.
In what new ways did earning an MBA challenge you?
I have a normal civilian job and I have my military responsibilities. As I’ve climbed the ranks, my military work gets more and more demanding. Balancing that and earning an MBA was a big challenge, but absolutely worth it. It required a whole different thought process. It was great being surrounded by people with such different backgrounds, representing different industries, and bringing different ways of solving problems to the table. It really broadened my horizon.
What was the most important thing you learned?
The ability to think on the fly. Fox taught me the basics of business, of course, but some of the courses I had really pushed my ability to react properly to the unplanned. As a military officer at this level, we face a lot of challenges that are unwritten—there’s no instruction manual on how to handle certain things. Whether working with allies, partner nations, or different governmental agencies, much of the work we do is work you’re not going to learn how to do from a book. The MBA taught me how to think outside the box; it taught me how to be open to new ideas and to diverse ways of thinking.
How has your personal leadership style been shaped by your work, military, and MBA experiences?
My MBA experience strengthened my ability to act as a team leader and as a coach. There’s this thought within the military that we’re very regimented, and that if you tell someone to do something, they do it. But that’s more of the Hollywood version. We want people to do the right thing all the time, even when their leader is not there. You do that through coaching and mentoring, and these are all traits and experiences I acquired from working on my MBA. It taught me how to motivate people to bring out their personal best.
Can you talk more about the importance of improvisation in your business and military roles?
In 2004 and 2005, my unit was mobilized and we went to Iraq. My part of the Navy does a lot of construction and civil engineering. We were in Fallujah rebuilding the city. There is no manual to tell you how to do that. Everything had to be done very nimbly, on the fly, with changing conditions. We had to learn how to work with people who didn’t speak the same language as us, people with different cultural backgrounds, and in collaboration with foreign government and non-governmental agencies, all who were trying to do good work.
What two books do you recommend to every freshman business student to prepare them for the future?
The first is Sun Tzu’s The Art of War. You have to read the entire book. It’s not a big book, but a lot of times people will just Google the main points and not understand the meaning behind them. Read it, and it will tell you about business operation, decision, and conduct. The second is Asia’s Cauldron: The South China Sea and the End of a Stable Pacific, by Robert Kaplan. It’s a geopolitical book, but you have to understand that the majority of trade in the United States comes across the water. Our economy is deeply tied to Asia so understanding the importance of the South China Sea and trade is essential to our economy and future.
If you were starting college today, what would you study?
I’d be more involved with information technology and information dominance. It’s a huge part of global commerce and the military now. The career opportunities currently in that field, and the growth opportunities in the next five or twenty years, are incredible.
You’ve achieved so much. What keeps you focused and ambitious?
I love what I do. Life is too short to do something you don’t enjoy. I enjoyed my time at Temple, and at Fox, and I enjoy my work with the Navy. That’s the secret. And I like to achieve and I like to win. What drives me, especially at this level of the Navy, where the stakes are high, is that there’s no room for second place. Even in the business world, you make decisions that affect the outcome of those who work for you and with you. It’s this responsibility to my team that makes me strive to perform at a higher level.
Learn more about Fox School MBA programs.
Life is unpredictable. Tammylynn Rodriguez, BBA ’17, can attest to that.
Rodriguez initially enrolled at Temple University’s Fox School of Business to earn a traditional, on-campus Bachelor of Business Administration degree. And despite a fire in her family home and maintaining full-time employment, she wasn’t willing to put her dreams on hold.
“(Fox’s program) really allowed me to be myself,” said Rodriguez, who addressed fellow students during her undergraduate commencement ceremony in May.
Is there an appropriate time for students like Rodriguez to transfer into an online degree program?
U.S. News & World Report asked that question and spoke with Rodriguez, who’s now a Fox Online MBA student. U.S. News also reached out to Elvita Quiñones, who often counsels Fox students making their academic transition through the school’s Center for Undergraduate Advising.
Learn more about Rodriguez, and the Fox Online MBA and Online BBA programs by reading the full story at usnews.com.
Andy Hagerman, BBA ’08, asks big questions. As the co-founder of the Design Gym—a New York City based company that offers public workshops and consulting services aiming to boost organizational creativity, leadership, and collaboration through design thinking pedagogy—it’s his job to ask big questions.
“How do we get people excited about their work again?” asks Hagerman, who studied marketing and international business at the Fox School. “How do you translate people’s real emotions and behaviors into real things of impact, and products and services that create value in their lives, not just value in the company?”
Hagerman, however, doesn’t merely ask questions. He gets students and clients—which, since the company launched in 2012, have included Etsy, LinkedIn, Facebook, Porsche, the New York City Department of Education, and the Rockefeller Foundation—to ask them. And, most importantly, Hagerman and the Design Gym provide design thinking tools to answer those questions in exhilarating and beneficial ways that help deepen relationships with collaborators and customers.
“More diverse collaboration has the impact to change the world,” says Hagerman about the Design Gym’s ideals and objectives. “It’s an imperative way that businesses are working now. We want businesses to develop more empathetic, human-centered relationships with customers and to foster creative leadership. We want to give people the tools, confidence, and language to be able to raise their hand if they think work can be done better. If they see things that are broken, or things being done just because that’s the way they’ve always been done, we want to help people feel confident to change that.”
To learn more about the work the Design Gym does, we asked Hagerman to share with us some insights on the five phases of design thinking and how it can benefit students, clients, and businesses.
1. Interact Directly with Your Customers
“When people solve problems, they want to move as fast as possible; it’s all about efficiency. Design thinking builds a few more steps into problem solving that don’t necessarily slow things down, but make us think more divergently than normal. Instead of identifying a problem and picking a solution quickly, it forces us to ask questions. Who are the users? What is their challenge? Who will be using the solution? How do we build empathy with the users and customers of the work we’re doing? How can we learn more about them? Most people don’t have time for deep ethnographic research or interviewing customers, but you can block a half day off your work cycle to go out and find inspiration. Go to the places where your customers hangout, go to the stores your customers go to, talk to the people they talk to, take them out to coffee and talk to them. A little inspiration and empathy gets you out of your normal ways of thinking about your customer.”
2. Reframe Your Problem—Then Get Creative
“Once you have this great data combined with research, you synthesize it into insights. This is where design thinking meets strategic thinking. Based on what we’ve learned and accomplished, how can we reframe the challenge to solve the right problem? Once you talk to your customers, you can better see and solve the problem through their eyes. And you’ll get more creative.”
3. Move Beyond Obvious Solutions
“Once you have a new way to see your challenge, the impetus is to push yourself beyond the obvious solutions. Many times, when we have a challenge, a few ideas pop into our heads immediately, but they’re usually the obvious ones. Based on time, that’s what we run with. This phase is about finding more creative solutions so here we teach new tools to help people do that. One is called ‘lateral inspiration,’ which is about looking outside your industry at how other companies solve for similar customer or business needs. If you’re a bank, how can you look to the entertainment industry or the tech world to see how they’re addressing similar needs? What would it look like if we tried to solve that problem in a similar way that is authentic to us?”
4. Experiment—and Abandon the Illusion of Perfection
“This is all about rapid prototyping and bringing ideas to life in low-fidelity ways. The focus isn’t on building, but learning. The first version of an idea is almost never going to be the best or the perfect one, but the sooner we get it in front of people to get feedback, the sooner we can improve it. One activity we do is encourage the team, and when you ask them to build something, ask for the 40 percent version, and tell them to do it in 45 minutes. Set false constraints that are impossible. You’ll never create the best version, but as a creative leader you should ask for something concrete quickly so people can respond. It’s better for the creativity of the team and the finished product.”
5. Create Audience-Specific Narratives
“This phase is about telling a compelling story that will get buy-in and action. We encourage people to go back and put those empathy goggles on and think about the other project stakeholders. If you’re pitching the operations department, they’re probably thinking about logistics and cost, so you need to tell a story rooted in those things. If you’re pitching a senior executive, they may be concerned about sustainability and ROI—so how do you tell that story? We encourage people to use a storyboard for this, and create that comic book level version of how a new service or product may show up in your customers or stakeholders life.”
Ever since that first brave soul cut a hole in a slab of dough, shaped that slab into a circle, tossed it in hot oil, pulled it out, sprinkled some sugar on it, and took a bite, human beings have been gaga for donuts.
In recent years, donut-mania has ramped up to a whole new level, with boutique shops popping up in cities across the country. Philadelphia hasn’t been immune to this craze—the city loves donuts. And everyone in Philadelphia can now celebrate because there’s a new donut option in town. It’s called Factory Donuts and the founder’s a Fox School alumnus.
Factory Donuts opened its doors, in the Mayfair neighborhood in Northeast Philadelphia, in August. Founded by Heather and David Restituto, BBA ’96, it offers about two dozen colorful and creative options, including the maple bacon explosion, blueberry bake, pumpkin pie, and David’s favorite, mint chocolate chip. The shop boasts high ceilings, exposed brick, and a trendy, industrial vibe.
“We put our own spin on the design and concept of the store to differentiate ourselves,” says David, a self-described “sweet tooth.” “We tried to make the outside and inside appear like a factory, with red brick, the layout of the machines, the lights hanging from the ceiling. And we want people to be able to see their product made right in front of them—from batter to a finished donut—in just a few minutes.”
Factory Donuts is David’s first time as a business owner, but he’s no stranger to operating a business. He has run Rita’s Italian Ice franchises, as well as several Philadelphia area Meineke franchises with his father, who initially encouraged him to major in finance at the Fox School.
“My father guided me toward finance and taught me it’s what separates a business from doing well or not well,” explains David. “Not understanding the numbers makes a huge difference. Growing up in the business, with my father teaching me about cost of goods and labor percentages, and how to put financing around the business aspects, it taught me how to run a business. Most importantly, it taught me how to grow a business.”
Given David’s long history with franchises, it may come as no surprise that franchising will be the next step for his business. They’ve already received hundreds of unsolicited offers from people interested in opening their own Factory Donuts location. The next move will be opening a corporate headquarters to handle the franchisor transition.
“We have so much positive interest from people,” says David. “We’re ready to launch the franchise end of the business and we’re planning for future growth. It’s a very exciting time.”
For one couple, the next chapter of their #TempleMade love story is ready to be written.
Zahra Safa visited Main Campus recently, believing she was there to film a testimonial video for the professional development office at Temple University’s Fox School of Business. What the Fox alumna did not expect was a marriage proposal.
Fellow Fox graduate—and now fiancé—Bijan Barikbin surprised Safa at O’Connor Plaza near Founder’s Garden, dropped to one knee, and asked her to marry him.
Spoiler alert: She said yes. (But watch the video.)
— Fox School (@foxschool) October 27, 2017
This year, the Fox School’s Center for Student Professional Development (CSPD) celebrates its 20th anniversary. A 2014 accounting alumna, Safa credits CSPD for aligning her with PricewaterhouseCoopers, where she is employed as a talent acquisition senior associate.
To Safa, it seemed natural that CSPD would ask her to film a brief on-camera testimonial to be played during an upcoming anniversary event. After all, Safa met Barikbin in 2014 in CSPD’s offices, where she held a student-worker position. Barikbin had asked to borrow a stapler, and the rest is history.
“We met at Fox, and it just seemed right to get engaged on campus,” said Barikbin, who earned a BBA in Management Information Systems in 2013, and a Master of Science in IT Auditing and Cyber Security in 2014.
Temple’s motto is “Perseverance Conquers.” Ask Safa and Barikbin. They’ll tell you that love does, too.
Have you recently bought a greeting card at a store and noticed someone looking over your shoulder, observing your behaviors, and jotting down notes? If so, that someone might have been Fox School alum Ali Moore.
Moore, MBA ’16, is the founder of Groundswell Greetings, an online greeting card company that makes artistic, hip, forward-thinking cards with millennial consumers in mind. One of the ways Moore conducted research before launching her company was by lurking around card aisles to see what people were buying.
“I stood in the card aisle at drug and grocery stores a few times every week and watched people. It was creepy, but very anthropologic,” recalls Moore, who studied anthropology as an undergraduate. “I tried to figure out what cards people were attracted to, how they responded to different types of card, whether they flipped them over to look at the back, what price points they were attracted to, and on and on. I did a lot of research in the wild.”
If you’re looking for a birthday card with Beyoncé or Frida Kahlo on it, or a wedding card for a same-sex couple, Groundswell has what you’re looking for. Plus, they’re all designed by Philadelphia-based artists: One of Moore’s goals is to harness the creative economy and energy in Philly, and she plans to slowly increase the brand’s radius by launching in other cities.
5. You’ve Done Your Research
“I tried to learn as much as possible about the industry and my competitors. There are a lot of designers that create gorgeous cards, but I wasn’t seeing people capitalize on that by pairing it with a super-modern, user-friendly e-commerce experience. I did a lot of research on other direct-to-consumer brands and what those experiences are like. For instance, Dollar Shave Club is one that everyone knows about. Millennials love door-to-door brands that disrupt traditional industries, and I wanted to harness that. I had read a case study in business school about American Greetings—which, along with Hallmark, is the other big card company—and it was about transitioning the industry to the digital era and how it would survive. I thought it was fascinating because I love cards, and most people I know love cards, yet there was this consumer niche that hadn’t been capitalized.”
— Groundswell (@groundswellgtgs) July 25, 2017
4. You’ve Found Your Consumer
“The way we still buy greeting cards at physical stores and that they take up floor space at CVS is astonishing to me. I wanted to come up with an idea that connected fresh content that spoke more to millennials—let’s get rid of the sparkly butterflies and the cheesy poems—and make things that are more relevant to how people communicate in 2017. Everything from the look and words in the cards, to also considering, for example, how there aren’t many gay wedding cards or Ramadan cards. I wanted to attract a more diverse audience, and create a place where you could get a greeting card no matter who you are. And to this day, it blows my mind in greeting card aisles the amount of sophomoric, fart joke cards that make so much money. Who wants that? Who loves these cards? No one I know wants that card on their birthday. I’m honing in on a specific niche: people who care about recycled paper and care about a locally made product that’s really artful and playful.”
3. You’re Willing to Fail
“I was nervous about failure. I had a lot of support from friends and family, but I was nervous about risking my professional reputation. I had a great thing going with Comcast and I walked away from it, so I was worried about how this would look on a resume if I failed. I know many small businesses don’t work out, so I’m aware of all the obstacles I’m facing. I tried to weigh general advice, like that you should stay in a job for at least a few years, with the impulse of wanting to do my own thing. I was insecure about falling into these millennial stereotypes about how the grass is always greener, and that we can’t sit still, and that we’re always looking for something more exciting. Right now, I don’t have any regrets. But it’s good to talk to a lot of people and get a lot of opinions before you do it. Definitely calculate your risks. Even if I fail, I won’t regret it. Even if I go back to working for someone else, I’ve gained some really valuable knowledge.”
v v v excited to introduce a couple of our #phillystyle holiday designs, which you can soon find (among others) at fave center city shopping spot @tselaine! 💌 . . . #jawn #cityhall #williampenn #happyholidays #holidaycards #tistheseaon #pretzel #menorah #architecture #santa #sleigh #reindeer #hanukkah #christmas #merryxmas #sneakpeak #greetingcards #stationery #phillymade #whyilovephilly #visitphilly #phillylove #giftguide #phillystylesnaps
2. You’re Prepared to Break Rules
“In business school, everyone told us not to try to change people’s behavior, but here I am trying to do exactly that. I’m trying to get people to stop going to CVS and Walgreens to buy cards they’re disappointed in. Instead I am moving that purchase process online. I need to get people used to ordering their cards online, and that’s a big challenge. There are so many great competitors out there, so I have to constantly be thinking about how I can get people’s attention and get people excited about the brand in a new way.”
1. You’re Ready to Be Your Own Boss
“One thing that’s been really hard for me is knowing what to do every day. All of a sudden, you’re the master of your domain and you don’t have someone telling you what to do. It’s a bit paralyzing. Now that the company is operational and legally sound and I have a product and all the supply chains are in place, I wake up every day and think about how I can get a new customer. I think about how I can raise brand awareness and how I can sell a card, and there are millions of ways to answer those questions. I created a massive list of things to do—like have coffee with a new collaborator, learn more about digital advertising, talk to local press, attend an industry event—and there are literally a billion things. I try to knock five to 10 of them out every single day.”
Learn more about the Fox School’s Global MBA program.
Every brand has a story to tell and they often need help telling it. This is where Lauren Moreno comes in.
Moreno, MS ’16, is the co-founder of Team 624 Communications, a Philly-based firm that develops and executes social media and content strategies for small- and medium-sized businesses in the fashion and lifestyle space.
“I’ve always loved working with small businesses,” says Moreno. “And I always knew I’d go into business for myself.”
Soon after completing her MS in Digital Innovation in Marketing at the Fox School, Moreno and longtime friend Kaitlin Cleary launched 624. Their many clients include Printfresh Studio, a textile design studio that runs a stationery brand and a fashion line, and Whimsy Greenville, a wedding-focused gifts and stationery company. We recently caught up with Moreno and asked her to share some of the big marketing mistakes brands make with their social and digital content strategies (and lack thereof). Here’s what she said.
5. Not Having a Unique Voice
“You can’t be everything to everyone. A lot of brands don’t intentionally try to do that, but they end up doing it by not paying attention to how they’re talking to their customers and to what message they’re sending. We develop brand voice to stand out from the competition and to have a consistency that builds trust. We work with clients to develop personas, and that makes it easier to speak to particular audiences and to what they care about. This makes it more tangible—to say, ‘A customer who cares about how her clothes are made is going to be more interested in the details of the clothing we’re promoting, in hearing the story behind the clothes, than how other people are wearing the clothes.’ One recent client saw that their main competition’s social strategy included a lot of social speak, like ‘omg’ and ‘lol.’ But the client was telling a very different story: They were more serious, more thoughtful. We developed their voice to capitalize on these brand traits and show how different they were from the competition.”
4. Not Engaging Followers and Building Community
“Social media is a great customer service tool and it’s important to answer questions promptly and respond to people’s comments. Beyond that, social media is also about being part of the conversation. When brands come to us and want to increase their Instagram following, posting pretty pictures and having a consistent voice isn’t enough: They need to interact with followers and other influencers. Otherwise, they won’t see the results they want. You have to be aware of the conversations your customers care about, then find a way to drive that conversation and be a part of it.”
3. Obsessing Over Going Viral
“Some clients are obsessed with the idea of things going viral, but things don’t just go viral. There’s a lot of planning and strategy, and most often a lot of money put behind it; it doesn’t just happen on its own. Distribution strategy is just as important as the content itself, and you need to look to paid social to get that content to the people who care about it.”
2. Posting Identical Content Across Platforms
“There’s no reason for your customers to follow you on Instagram if you’re posting the exact same content on Facebook. We work with clients to tailor content that fits into the ecosystem of each specific social platform and on strategically choosing which platforms brands use in the first place. We’d rather them do one platform really well than do two or three poorly, and just use the same content across them all.”
1. Not Having a Goal-Based Strategy
“We have a lot of brands that are active on all these channels, and they’re creating great content, but they’re not clear on how the work they’re doing is aligned with their business goals because they’re not taking time to develop a good strategy. There should be a good business reason, for instance, for creating an Instagram profile. And it’s important to plan the content and what you’re actually sharing so you can be consistent with your brand voice and image. What you’re putting into the world needs to have an impact on your business, otherwise you’re wasting your time. Small businesses have limited resources, so they need to make the most of what they have while ultimately providing value to their customers.”
Learn more about the Fox School’s specialized masters program in Digital Innovation in Marketing.
“Don’t be afraid to take chances,” says Richard Henne, BBA ’15. “You have to try something new even if you fail, because you can learn from failure.”
Henne is the co-founder of Ivory Ella, an apparel company that donates 10% of its net profits to Save the Elephants and other charitable organizations. Along with five friends, Henne launched the company in 2015. Now they have nearly 100 employees, a 40,000 square foot office space, and have donated over $1 million to important causes.
On Saturday, Henne gave the keynote address during Temple University Alumni Weekend’s Lead and Learn Summit. Hosted at the Fox School, the topic was failure, namely how a series of alumni entrepreneurs have been able to spin their failures into victories.
We asked Henne to share with us a few of the mistakes he made along the way to Ivory Ella’s success. From overseas raids on intellectual property pirates to driving a U-Haul truck around the country seeking inventory, here are some of the ways Henne learned from his mistakes.
1. Not Having a Business Plan
“We had no business plan, no customer service strategy, no idea what we were going to do. We took a T-shirt design, put it online, and it went viral. We were chasing our tail the entire time. It was hectic. We didn’t lockdown supplies, printers, employees, anything. We sold out 500 shirts in 15 minutes, so once we hit that preorder button, we were chasing demand for the next year. I wouldn’t recommend doing it that way, but it was a good problem to have. Definitely have a plan in place before you launch.”
2. Not Having a Talent Hiring Plan
“When you’re in a situation like we were, we were desperate for help. We hired friends, family members, and pretty much anyone who would come work for us. We didn’t have a talent scout, we didn’t have people looking for experienced managers, we just brought in anyone we knew who worked hard and was willing. Things worked out, but it wasn’t the most effective approach. You have to be careful when you bring in talent; it shouldn’t just be a shotgun spread kind of approach.”
3. Trusting Everyone
“Not being in the industry for long, and not knowing how big business worked, we went from a company that started in a basement to shipping our millionth order last month. It’s stressful and you’re put in situations you aren’t prepared for. We would have a lot of suppliers tell us, “We’re going to get this to you, it’s going to be perfect, don’t worry about it.” And nine times out of 10, those promises were fake. People will tell you what you want to hear, then won’t deliver. With our company, we started off wanting to do the exact opposite: We set goals, then we try to blow them out of the water, and never come up short. Various suppliers promised us shirts, and that fell through, so I spent the first few months driving around the country in a U-Haul truck buying shirts and driving them back to our factory. It was crazy.”
4. Underestimating Scale
“When we started, we were in a basement. We quickly rented out a storage space, and outgrew that. Then we moved to a section in a strip mall, where we bought two printers, hired a big staff, and a had big front room. That lasted three months, then we rented out the car dealership across the street, which we used for storage. That only lasted three months before we outgrew it. Then we moved to Mystic, Conn., where we shared a building with Aqua Massage International, so on the other side of the building, these guys were making aqua massage beds. From there we finally found a 40,000 square foot warehouse in Westerly, R.I. I can’t imagine we’ll have to grow again, but having a plan in place for growth and space would’ve initially saved us a lot of time and money. Our new location is huge. We only use about half the space right now; the other half is a basketball court and recreation area for our employees. We have a lot of space to grow. And we’ve learned how to manage our inventory, so as long as we stay on top of that, we shouldn’t have to expand again. Who knows, maybe an international office is in the future.”
5. Not Preparing for Intellectual Property Issues
“We have counterfeits all over. We take down about 100 a week. We even conducted a raid on Chinese soil to shut down a factory, but when we got there it was abandoned. It’s been an interesting process, and it wasn’t something I knew about going in. Like with so much else, we’ve had to learn fast. Other manufacturers steal our designs, so if we sell a shirt for $31.99, they sell it for $9.99. We donate 10%, they don’t donate anything. It’s people who want to wear the brand but not pay the cost. Big brands deal with this every day, but not knowing from the beginning this was going to be such a huge epidemic for us, it left us unprepared out of the gate. IP is huge, so think about it and have a plan before you jump in.”
Greg Silvesti, MBA ’09 | Director of Global Customer Insights, Patient Technologies and Personalized Medicine, Teva Pharmaceutical Industries
Hometown: Philadelphia, PA
On being a Philly lifer: “I am a die hard Eagles fan—season tickets have been in my family since 1962, and the last home game I missed was in 1988. And I spend my summers down the shore in Stone Harbor. We’re total beach people, you can find us there every weekend.”
If you want to develop a great product, you need to know where to start. “You need to have a human-centric approach,” says Greg Silvesti, Director of Global Customer Insights at Teva Pharmaceutical Industries, MBA ’09. “You don’t start with the technology, you start with the individual. Unless you have a firm understanding of the individual and the problem you’re trying to solve, you’ll be lost.”
Silvesti has been at the forefront of the thriving intersection of health, technology, and innovation. He previously worked at Johnson & Johnson and Bristol-Myers Squibb. For the last two years, he has worked with Teva, a multinational pharmaceutical company where one of the main goals is to “go beyond the pill.”
“The pharmaceutical space is being commoditized very quickly,” explains Silvesti, “so we’re going ‘beyond the pill’ and creating new business models, new technologies, and new ways to promote health and wellness without simply relying on a drug. When I joined, I brought in a new process for understanding who our customers are—whether they’re caregivers, patients, family members, or health care providers—and a human-centric attitude to product development.”
One big project Teva has been working on, in collaboration with IBM Watson Health Cloud, is the development of a portfolio of connected inhalers for asthma patients. Connected to GPS and mobile devices, it monitors treatment goals, as well as environmental factors that might impact patients (such as pollen counts and allergy forecasts) to offer predictive health solutions.
Silvesti’s approach and his ability to stay ahead of a rapidly changing industry was honed at the Fox School.
“The best thing at Fox was the final semester capstone and the consulting engagement,” recalls Silvesti. “It gave me a snapshot of moving into a company I wasn’t familiar with, and having to get up to speed and developing a different approach to solve their specific challenges. Coming into a company with 40,000 employees worldwide, I had to teach the organization on the fly how to do things differently. There are a lot of strategies and tactics I’ve taken from Fox and brought to Teva to align the organization and drive innovation. I learned a lot in that class.”
Jessica Do Tully, BBA ’10, studied Finance at the Fox School of Business, and moved to New York City following graduation. Her work with J.P. Morgan required back-and-forth stints in London. While she enjoyed her job, entrepreneurship was always in the back of her mind. A few years later when her friend started a small business that helped companies develop wellness programs for their employees, Do Tully decided to join and gain exposure to the world of entrepreneurship.
“Since I was little, I’ve always had a fascination with creating things,” Do Tully said, “and working for my friend’s business let me learn so much, including what type of business I’d want to build someday.”
But what kind of business? Like any would-be entrepreneur, Do Tully looked for an opportunity in the marketplace. An avid coffee drinker and fan of handcrafting her own coffee, she read Amazon reviews of existing coffee-brewing systems and spotted some interesting trends—issues that she and other coffee drinkers shared. For instance, she saw that consumers, for fear of chemical leaching, had been moving away from coffee brewers in which hot water contacted plastics.
That’s when Do Tully set out to develop Palmpress, a personal craft coffee press that works for hot or cold brew coffee. It allows for personal customization to taste and strength, and utilizes a stainless-steel and silicone design and a reusable filter.
“We will start by producing a limited run of Palmpresses,” said Do Tully, who already has begun taking pre-orders.
“Today’s coffee drinkers are more knowledgeable than ever. They want to connect with their coffee experience,” said Do Tully, who is based in Miami. “Palmpress not only gives you full-flavored, freshly pressed coffee, but also an enjoyable coffee-making ritual. It’s a proper coffee break. So the next step, for me, is planning distribution and sales.”
A glimpse into a day in the life of Jessica Do Tully:
8:00 a.m. Wake up and get ready for the day. Stretch. (Leftover pad Thai for breakfast.)
9:00 a.m. Work from home this morning. Catch up with our manufacturer on production status. Book flights for the Home & Housewares 2017 tradeshow in Chicago.
11:00 a.m. Head to Per’La coffee roasters, where I’m meeting with Paul Massard. He’s Per’La’s managing partner and a licensed Q grader, which means he is certified to identify and grade coffee quality. Today, I got to check out Per’La’s facility, learn a bit about coffee roasting, and—of course—we Palmpressed a few coffees! We tasted Per’La’s light roast Kenyan, which was delicious. (I’m always excited to taste test and get feedback on Palmpress from awesome coffee experts.)
1:30 p.m. Freshly caffeinated, I head to my co-working space and settle in at the Cambridge Innovation Center in Miami. Catch up with Dean DiPietro, Palmpress’ product developer, on the latest product news and next steps. Next, I grab lunch to eat at the desk. I speak with two advisors about an upcoming meeting with a distributor, and prep for an upcoming presentation for my accelerator program, WIN Lab.
7:45 p.m. Meet up for dinner with two friends visiting from New York City. Their flight is early the next day, so we opt for takeout and wine.
10:30 p.m. Open up the laptop to work on Palmpress’ financial projections, and to help inform business planning and fundraising. Send additional specifications to our manufacturer.
12:00 a.m. Lights out.
Ford Motor Company invited Asian reporters to its China research and development facility in Nanjing for a press opportunity around the time of the 2017 Chinese New Year.
Outside of a casual conversation with David Schoch, MBA ’78, president of Ford Asia Pacific and chairman of Ford China, the attending reporters were told to bring their spouses and children and enjoy a litany of holiday-themed events on January 28.
That’s when Schoch saw a young boy off to the side, who had strayed from the other children in the room and set out to play by himself. The boy told Schoch of his affinity for trucks, at which point Schoch passed the boy a handheld display model of Ford’s latest F-150. The boy’s smile began to gleam as brightly as the gloss on his new shiny blue toy truck.
“He was over the moon,” said Schoch. “Some of my colleagues told me later that he was playing with that truck for the rest of the afternoon. We made his day and maybe someday, he’ll be a Ford customer. Or even better—a Ford employee.”
That moment exemplified Schoch’s people-focused, relationship-driven leadership style with Ford Motor Company, for which he has served in varying capacities and across six continents for the last 39 years.
Schoch, who earned his MBA from Temple University’s Fox School of Business, oversees every aspect of operations at Ford Asia Pacific, one of the world’s rising markets for automotive purchases. In his role, the 65-year-old Schoch manages Ford’s strategic initiatives in that region of the world.
But above all else, Schoch said, he values his “people-development” opportunities.
“I am a big believer in helping young leaders think through their personal leadership journeys, to arrive at what they want to accomplish in their careers,” said Schoch, a native of Wayne, Pa. “I spend a good deal of time teaching and sharing experiences within leadership-training programs.
“Like that young boy I connected with, it gives me great satisfaction, as a leader, to relate to everybody with whom I interact.”
‘Every business needs someone like Dave’
Schoch’s career with Ford took off quickly after he earned his MBA with a concentration in Finance from the Fox School in 1978. He joined the Dearborn, Mich.-based company as a financial analyst with Ford’s Cleveland Engine manufacturing facility in Brook Park, Ohio.
From there, and following a number of domestic promotions, Schoch leapt at an opportunity to work overseas. He accepted an appointment as business planning manager of Ford Europe, a role he held from 1989-1993.
Schoch credits his wife, Carol, for the encouragement to pursue international business opportunities within the company.
“I had many offers coming out of Temple, but the reputation of Ford in finance stuck out to me,” Schoch said. “My wife said, ‘The writing is on the wall. Go for it.’ I did, and it’s been a great journey. She also was instrumental when we made the decision to relocate our family overseas, and that has been another wonderful part of our lives.
“What’s interesting to me is that there’s not a week that goes by that one of my three daughters doesn’t send me a note and say, ‘Hey Dad, you’ll never guess who I talked to from Brazil.’ Or they say South Africa. Or Germany. It sure has broadened their perspectives of the world, which is much different than when I compare it against myself at their ages.”
In addition to his position in Europe, Schoch returned to Ford Europe in 2004 as CFO, and in 2009 became CFO of the Americas.
Each step, he said, has proved integral to his professional and personal development. Schoch pointed specifically to his involvement with Ford’s commitment to social initiatives. In particular, he referenced a program initiated in 1997, while he was working within Ford’s South Africa division. The program sought to educate the company’s employees on the country’s HIV/AIDS pandemic, which affected three percent of the nation’s population in 1996, but had risen to 10 percent by 1999.
Initiated by Lewis Booth, one of Schoch’s colleagues from the plant, the educational program halted production in both of Ford’s South Africa plants for a day. Booth called upon a local theater company to demonstrate the disease’s impact on a family. The company then appointed peer educators and provided access to preventative measures like prophylactics. Still operating today, the program has received nationwide acclaim in South Africa, and earned the U.S. Secretary of State’s Award for Corporate Excellence in 2002. Booth and Schoch traveled to Washington, D.C., to accept the award.
“Every business needs someone like Dave, who you know always will speak up on difficult subjects,” said Booth, who retired in April 2012 as Ford’s executive vice president and global chief financial officer. “And no one ever doubted Dave’s motives. It was always about doing the right thing for the business, the company, the employee, or whatever other subject was under discussion.”
The HIV/AIDS educational program, Schoch said, “was the a-ha moment for me in how industry should look to give back and support the community.”
Another of Schoch’s initiatives in South Africa, Booth said, involved a local preschool attached to the Ford plant in Pretoria, one of the country’s capital cities. There, Schoch often met with students and teachers, and ensured the school would receive support from Ford in the form of donations and gifts.
Along the way, Schoch did not publicize his efforts. “He never told me he did this,” Booth said. “The school told me because it was important to them.”
‘If I can give back in a small way, I can make a big difference’
In recent years, the Asia Pacific region widely has been identified as a capacious area of middle-class growth. As a result, consumers have driven the automotive market while becoming first-time car owners. What some might view as a significant challenge, in having to meet the growing demand for vehicles in this region, Schoch believes it represents an area of significant opportunity.
Schoch speaks often of opportunity with regard to his professional heights and those of others.
On a Spring 2016 visit to Philadelphia, Schoch met with students from the Fox School’s Executive MBA program. He shared insights from his international business career, and provided a glimpse into the functions of Ford’s Asia Pacific operations. Best of all, according to Schoch, he interacted with students whose career aims reminded him of his own.
“If nothing else,” he said, “I was trying to capture their imagination of what they want to be, and further indicate that if you put your mind to it, and go for it, you can reach your aspirations. The follow-up emails and questions that the students sent afterward were quite rewarding to me.”
Schoch’s connection to Fox runs deep. He has made arrangements to meet with Fox Global MBA students in May 2017, led by the Fox School director of international programs Phyllis Tutora, on one of their international immersion trips through China.
A number of Schoch’s former colleagues referred to him as a “people person.” Kiersten Robinson, a 22-year Ford employee who serves the company as its executive director of human resources, used the term “quanxi.” It’s the Chinese word for an individual who values the importance of relationships.
“He does not push people to listen to him because he is the president,” said John Cheng, Ford Asia Pacific’s director of integration. “He shows genuine respect to all, no matter which level you are.”
With Schoch at the helm since 2011, Ford Asia Pacific has more than doubled its workforce and has employed a workforce culture “that has become a competitive advantage for us,” Robinson added.
“While Dave has a lot to be proud of, his greatest contribution has been in building a strong, talented, and confident team,” Robinson said. “Dave inspires others to go beyond what they thought they were capable of, and in doing so, he inspires a sense of loyalty and purpose I have not seen from other leaders.”
As part of his style, Schoch has made a habit of routinely encouraging members of his team. He sends individual welcome letters to every new employee who joins Ford in Asia Pacific, “and we have hundreds of new employees each year,” Robinson said. Schoch also writes personal thank you and congratulatory notes to acknowledge employee promotions or significant work accomplishments.
“What I’ve learned in my career,” Schoch said, “is that you don’t always get from point A to point B. It moves around. I think I’ve taken a lesson from when Henry Ford started the company. He didn’t invent the car, but he invented the assembly line, reduced the cost to manufacture the product, and doubled employees’ salaries with the vision of creating a better world. That’s how he changed the way the world moved.
“For me, if I can give back in a small way, I can make a big difference in a lot of people’s lives.”
Booth summed up Schoch’s impact and four-decade tenure with Ford in seven words.
“It’s a better place with him here,” Booth said.
A short film produced by Shpat Deda, a 2015 graduate of Temple University’s Fox School of Business Global MBA program, received the British Academy Film and Television Arts (BAFTA) Award for Best Short Film.
Deda served as one of five producers on the short film, Home, which calls attention to the plight of refugees worldwide. The 20-minute film depicts a British family leaving its comfortable life and experiencing uncertainty and violence as refugees. The term “reverse migration” has been used to describe the plot of the film.
Deda accepted the BAFTA award, along with writer and director Daniel Mulloy, at BAFTA’s Feb. 12 ceremony in London’s Royal Albert Hall, to honor the year’s top contributors to British film.
In addition to its BAFTA win, Home also has claimed top prizes at 11 separate film festivals. It received donations from Open Society Foundation-London, USAID, and United Agencies in Kosovo to make the production possible.
The film holds special significance to Deda, an ex-refugee from Kosovo.
“No more than 18 years ago, I and the majority of the Kosovo cast and crew who worked on this film, were among the one million Kosovans displaced and turned into refugees as a result of a devastating war that was tearing our country apart,” Deda said. “In our misfortune though, we were fortunate enough to be living during a time when the world was one of open hearts and open doors. It’s what ultimately saved the lives of so many of us. My hope today is that we can be able to say the same for the millions of refugees out there who are frightened, facing an uncertain future, and without a home at this very moment.”