“Most research projects in my field take a couple years, during which we go through a continuous process of testing, learning, and refining ideas that will ultimately make it into the paper.” Making it onto paper is exactly what Fox School of Business PhD student, Soojung Han, has been able to achieve in her distinguished field, Human Resources Management and Organizational Behavior. Han has been able to seize her opportunities to the fullest and continues to be an example of what Fox has to offer.
Han who has not has just one, but three papers accepted this summer, is pleased to be in the company of a school and department that is determined to bring the ultimate best out of its students. “Everything about Fox is designed to allow students the opportunity to focus wholly on producing research,” Han said.
Being in an environment that offers a strong support system has allowed Han to collaborate with faculty members and develop new material, while learning to reach agreements and ultimately find the best solutions. “The faculty here are especially top-notch. My mentor and co-author, Dr. Crystal Harold (Paul Anderson Research Fellow) not only trains me in producing quality research, but also takes a personal interest in my professional future,” Han explained.
Although Han has had experience with faculty here at Fox, she continues to broaden her research activity with other collaborators. She recently co-authored with students from various institutions, “How I Get My Way. A Meta-Analytic Review of Research on Influence Tactics,” which was published in the Leadership Quarterly. This particular paper investigates the moderating effectiveness of 11 influence tactics between supervisors and subordinates, and how this relationship responds to these various directions.
“Our results indicate that certain influence tactics could be more effective than others. However, it should be noticed that the effective strategies do not always guarantee good outcomes. Thus, understanding the relative differences on outcomes can guide individuals to select and use appropriate tactics to achieve their goals at the workplace,” Han said. The meta-analysis aspect of the research has allowed Han and her co-authors to delve deeper beyond the typically inconsistent results concerning this study.
“I am grateful to have had the opportunity to work with such talented people on these projects, and I’m glad we have positive results to show for our efforts. I feel that the sense of accomplishment from these endeavors will further drive me to achieve in my future research work.” Han is in her 3rd year within the HROB department and with over four years of industry experience, she continues to make a mark for herself here at Temple’s Fox School of Business.
Sarah Diomande, SMC ‘18
Fox’s Ram Mudambi hosts NSF-sponsored iBEGIN Conference
Click here to view the December 2015 issue
Discussed in this issue:
• NSF iBegin Conference
• Regulating Emotions
• Social Media Branding
For Cassandra Reffner, winning the Temple Analytics Challenge for a second straight year was about honing her visual storytelling skills one data set at a time.
“Graphic design isn’t just about making these things look nice, but also telling a story,” Reffner said.
A senior graphic design student from the Tyler School of Art, Reffner took home the $2,500 grand prize at the third annual Temple Analytics Challenge, held Nov. 16 in the MBA Commons at the Fox School of Business.
Organized by the Institute for Business and Information Technology (IBIT), the competition awards prizes totaling $10,000, from corporate members of IBIT and the Office of the Senior Vice Provost for Undergraduate Studies at Temmple University. The Temple Analytics Challenge focuses on making sense of big data through visualization — a key component of data analytics cited by experts as a promising path to job opportunities.
This year, the Temple Analytics Challenge awarded 10 prizes totaling $10,000. The competition saw participation increase by 300 percent over the previous year, with 395 entries. Participating teams included 719 students from eight of Temple’s 17 schools and colleges, as well as students from the State University of New York and Cornell University. The finalists came from programs in the Tyler School of Art, the College of Liberal Arts, the College of Engineering, the School of Media and Communications, the College of Public Health, and the Fox School of Business.
“The Temple Analytics Challenge emphasizes the Fox School’s commitment to teaching and research in the various fields connected to big data,” said Dr. M. Moshe Porat, Dean of the Fox School of Business and the School of Tourism and Hospitality Management. “But big data and data visualization are academic components in which students across Temple University regularly engage. This truly was a university-wide competition.”
Corporate partners provided competitors with large sets of data that they must analyze and visualize in a way that is both innovative and accessible. This year’s partners included Merck Pharmaceuticals, QVC, and The Pennsylvania Ballet.
Reffner, who won the Temple Analytics Challenge in 2014, chose to work with the data from The Pennsylvania Ballet, saying she could see the visuals presented within the data set. In the Pennsylvania Ballet challenge, students had to conceptualize the best way for the company to attract new audience members.
“With our limited resources, we just don’t have the time or the staff to do this kind of imagining,” said David Gray, executive director of The Pennsylvania Ballet. “Having so many smart and creative people trying to help us address challenges is a godsend.”
To expand on the project’s proposal, Reffner scrolled through various mentions the company received on social media — from Tweets and hashtags to status updates — to see what about the company got people talking. She said was intrigued by the company’s position as a “19th-century product for a 21st-century audience,” and drafted a plan that took this value and social media’s talk-back feature to improve customer interaction. She suggested a redesign of The Pennsylvania Ballet’s website to respond on all devices, including desktops, smartphones, and tablets, so customers could interact with the ballet by any means necessary.
“The main thing I look for (in the Temple Analytics Challenge) is to see if I can solve the problem, to really step into their shoes to see what they want,” Reffner said.
Reffner and 19 other finalists went before a panel of judges comprised of industry leaders, including representatives from Lockheed Martin, Campbell’s Soup Company, Deloitte Consulting and AmerisourceBergen. The judges were impressed with the overall dedication the students brought to the challenge.
Reffner, who received employment interest from two companies based upon her presentation, reflected positively on how the challenge opened up opportunities to students from all majors and schools.
“This competition is not focused toward any specific major,” Reffner said. “It’s people from all over the place that entered the competition. That’s why I love the Temple Analytics Challenge.”
Beyond The Pennsylvania Ballet challenge, student participants had the choice of two others. The Merck challenge tasked students with synthesizing data to show how a vaccine will best benefit world health. QVC provided data relating to product placement in various markets and asked students to show how this data could predict where it should next focus its attention.
“Data alone is just information. It’s usage to inspire change or action and turning it into competitive intelligence is where the value lies, and the Temple Analytics Challenge did just that,” said Maurice Whetstone, QVC’s Director of Enterprise Data Management.
“Analytics in business, and especially in healthcare, is an amazing lever toward gaining unique insight to improve business performance,” said Bill Stolte, the Executive Director of Merck’s IT Business Performance Analytics. “It is an honor to be actively engaged in the Temple Analytics Challenge, and it is remarkable to watch Temple University students rapidly self-organize and use data and visualizations in innovative ways to solve complex problems.”
The Fox School of Business at Temple University adds to its growing number of endowed chairs and professorships with the creation of the Jerome Fox Chair in Accounting, Taxation, and Financial Strategy.
This distinguished chair was created through a $2 million gift from Saul A. Fox, SMC ’75, in honor of his father, Jerome Fox. The late Jerome Fox was a World War II veteran, a certified public accountant, and the founder of the former Philadelphia accounting firm Gelrod Fox & Company. This chair is to be held by high-level practitioners of accounting, taxation and financial strategy, who hold the same zeal for these areas of academic focus as Fox did.
“My father was an accountant by trade, but he viewed a position as a high school history teacher as perhaps his highest calling,” Saul Fox said. “Though he chose a different career path, my father equally valued the accounting industry and the role of education in our society. The establishment of this distinguished chair at the Fox School of Business melds my father’s two lifelong passions and honors his memory as a successful accounting practitioner.”
Following an extensive global search, Dr. David E. Jones in July 2015 was appointed an Associate Professor of Accounting at the Fox School and the inaugural holder of the Jerome Fox Chair in Accounting, Taxation, and Financial Strategy.
With more than 35 years of public accounting experience, Jones has worked with Ernst & Young LLP as a tax partner in Atlanta, Orlando, Indianapolis and Cleveland. He became the U.S. National Tax Leader and Global CEO of the GEMS (Global Mobility) Tax Practice at Ernst & Young. He has significant Big Four managerial leadership and global tax experience at Ernst & Young in the U.S. Jones has served large SEC tax clients, individuals with high net worth and entrepreneurial ventures.
Jones, who has presented at regional or national conferences, conducts behavioral research on tax professionals, and legal tax research, especially on international and domestic tax topics. His research explores issues that impact taxpayers and tax professionals as well as tax policy matters of importance. He has published in academic and practice oriented journals.
He holds a Bachelor of Science degree in business administration from Auburn University, a Master of Taxation degree from Georgia State University, and a Doctor of Management degree from Case Western Reserve University.
Saul Fox will visit Temple University’s Fox School of Business Wednesday, Nov. 18, for a Jerome Fox Chair Talk and Reception event, to be attended by Dr. Neil D. Theobald, Temple University President, and Dr. M. Moshe Porat, Dean of the Fox School.
In his course “Law in American Society,” an animation of folk singer Willie Nelson, designed by Dr. Samuel D. Hodge, strums his guitar as he explains the difference between public and private law.
Professor of Legal Studies at the Fox School of Business, Hodge’s use of such animations demonstrates his place as an innovative educator. Hodge recently was chosen by the Academy for Teachers to serve as its 2016 master teacher and will lead a program on innovation in teaching.
The Academy for Teachers is an annual selective conference in New York City that’s intended for teachers. One master professor, as chosen by the Academy, leads a lesson for a number of selected high school teachers on innovative strategies in teaching. Previous master teachers include Emmy Award-winning filmmaker and historian Henry Louis Gates Jr.; Pulitzer Prize in Music winner David Lang; and renowned social and political activist Gloria Steinem.
This year, Hodge will teach 18 high school teachers Jan. 8, 2016, at the one-day conference.
Hodge has taught a variety of undergraduate- and graduate-level classes in law and medicine at Temple University for more than 40 years. He currently leads a law lecture that consists of 400 to 600 students, which is considered one of the largest courses at Temple. To keep students interested in a class of that size, Hodge has had to get creative.
“You have to throw conventional wisdom out the window,” Hodge said.
Hodge developed multimedia presentations for his courses, consisting of self-created animations.
“Everything moves. Everything I say projects behind me on the board,” Hodge said, “but I actually have a cartoon Professor Sam, and he sings and narrates.”
The animations include a long list of celebrities. His latest is actor Jack Nicholson discussing various areas in law. Hodge has an art and music background. Since 1982, he has owned music-publishing company Eastwick Publishing, and he’s also produced illustrations for various medical books he’s written. So it was fitting, he said, that for his educational animations he’d write the songs, record the audio, and then create an animated character to perform them.
The best way to gain the interest of the “MTV generation,” he said, was through an audio-visual format.
“I call it edutainment,” Hodge said. “It is a combination of education and entertainment. People grew up in a visual format, so people want to be taught in that format.”
From a nominated group of 6,000, the Academy for Teachers selected 18 high school teachers that Hodge will educate. The “master class” can be given in any subject matter. The focus is to showcase unusual or innovative teaching techniques. Hodge will teach anatomy to the group of teachers in his area of expertise: AV format.
On the morning of the program, Hodge will teach the fundamentals of anatomy through song at the Museum of Natural History. He also plans to show the dozen-and-a-half teachers video of a heart being dissected. During the second segment of the day, the group will travel to the Icahn School of Medicine at Mount Sinai Medical Center, where he will take them into the lab to see a dissection first hand.
Joe Pangaro, a second-year teaching assistant in Hodge’s “Law and American Society” course and “Legal Environment of Business” courses, said Hodge’s passion for teaching is present daily.
“Every year, when a new set of TAs gets to know him and gets exposed to his workload, there is a period of shock when you are just in awe of how much he accomplishes in a day,” said Pangaro, a third-year law student. “When you find out he does not drink coffee, it seems all the more amazing, but then you spend some time with him and you realize it’s because he truly loves everything he is doing.”
Hodge hopes to impart to the high school educators a degree of fearlessness in their use of technology to demonstrate complex topics.
“This was a total surprise,” he said. “I didn’t apply for it, they just called me out of the blue one day. Then I saw the list of people who have been selected before me and I said, ‘Why am I within that elite group?’ But I am, and it’s exciting.”
Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes.
Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of Marketing and Supply Chain Management at Temple University’s Fox School of Business.
Sinha’s latest research publication, “The Risks and Rewards of Brand Personification Using Social Media,” which appeared in the Boston Globe and MIT Sloan Management Review, digs into social media’s role in rewriting the consumer-producer relationship for today’s top brands. More than 92 percent of marketers responded in 2014 that social media marketing is important for their businesses, and 80 percent indicated these efforts increase traffic to their websites, Sinha noted.
“Social media marketing is the new big thing,” Sinha said. “It allows a company to stay close to its customers, being responsive, engaging them, and evolving with them through time.”
Tweeting its core values or responding to Facebook comments about a new product gives a company a human-like presence, Sinha said. This personification, he added, deepens consumer loyalty and buyer-conversion rates, or the number of consumers making online purchases. So whether it’s an international company like Domino’s Pizza, or a hyper-local grocery store chain, photographs, hashtags, and followers are a part of the new normative advertising pattern.
“In the past, a satisfied customer typically told three other people, while a dissatisfied customer griped to 11 people,” Sinha said. “Nowadays, each has the potential to tell the entire world – by virtue of being on social media.
The globalization of online marketing, to Sinha, emphasizes the need for well-written, interesting and visually appealing content. He indicates Whole Foods’ strategy on Instagram that focuses on striking food photography with the use of no captions, while Target uses #tbt, or ThrowbackThursday, to promote its 1980s-inspired fashion line.
Sinha notes the line between trendy and offensive, however, can be a tipping point.
“Firms should not regard social media as the space where they can emulate private individuals and espouse extreme viewpoints, launch attacks against business rivals, or castigate those who post negative reviews,” he said. “This is off-putting and unprofessional.”
To diminish the chance for error, using Twitter, Instagram, Facebook, YouTube, and Pinterest as primary social media platforms is enough, Sinha indicated, as many users are engaged with just two or three of those sites. He also urged firms to cultivate the smartphone app market with which millennials, or those between the ages of 18 and 35, are engaged. YouTube, he continued, is a way to corner members of the baby-boomer generation who aren’t as engaged on Facebook or Twitter.
Expanding on social media brand personification, Sinha said he is currently researching the “culture-jacking” phenomenon, which refers to a company’s attachment of itself to a trending topic in order to increase followers. Companies’ successes with this tactic, Sinha noted, is not foolproof, as there are several documented missteps.
“All of this shows that companies need to use social media with proper judgment and planning, and steer clear of topics that may be remotely controversial,” Sinha said.
The inspiration for his co-authored research paper, Brad Greenwood said, materialized rather organically.
“I was in the backseat of an UberX vehicle,” Greenwood said, “and I wrote myself a cell phone note: ‘Call Sunil about writing an Uber paper.’”
According to research by Greenwood and Sunil Wattal, professors at Temple University’s Fox School of Business, the introduction of UberX, a low-cost, ride-sharing service, has led to the reduction of alcohol-related vehicular fatalities in California.
Their research findings have been featured widely in mainstream national and international media outlets, including Newsweek, Fox News, Forbes, Canada’s Globe and Mail, Britain’s Daily Mail, Quebec’s La Presse, the Washington Post, the Los Angeles Times, Tech Times, and others. Their working paper, titled, “Show Me The Way To Go Home: An Empirical Investigation of Ride Sharing and Alcohol Related Motor Vehicle Homicide,” is under review for publication in an academic journal.
Uber is a mobile-app-based service through which consumers can call for transportation to and from any destination. The system requires credit card registration prior to usage, which means no physical money changes hands in the transaction. Available in more than 50 countries, Uber’s popularity has soared recently, and an August 2015 report from Reuters suggests that Uber’s bookings in 2016 could exceed $26 billion.
Greenwood and Wattal are believed to have written the first academic paper investigating the effects of Uber on reducing alcohol-related vehicular homicides.
“The issue is timely and fresh. Everyone is talking about Uber,” said Wattal, an Associate Professor of Management Information Systems (MIS) at Fox.
“There was evidence that Uber could be linked to such decreases in fatalities, but the question as to whether it could be tied together rigorously, and under certain circumstances, wasn’t yet known,” said Greenwood, an Assistant Professor of MIS.
Using publicly available data obtained from the California Highway Patrol’s Statewide Integrated Traffic Report System, for a period between January 2009 and September 2014, Greenwood and Wattal analyzed reports that included the blood-alcohol content of the driver, contributing factors like weather, speed, and environmental factors, and the number of parties involved in the accidents. Greenwood and Wattal said they chose to review California’s data because Uber is headquartered in San Francisco, and the ride-sharing service has been available in that state longer than in any other.
In their research, they found that alcohol-related deaths decreased by an average of 3.6-5.6 percent in cities where UberX service, the least-expensive service offered by Uber, is available. They also found limited evidence of change in conjunction with the use of Uber Black, the most-expensive service, which requires a luxury vehicle.
Other findings from the co-authored research paper include:
- The effects of UberX on the number of alcohol-related fatalities took hold, on average, from nine to 15 months following Uber’s introduction to a particular city, “after Uber has built up a network of customers and drivers in that marketplace,” Greenwood said.
- There was little to no effect in periods of likely surge pricing, a system that allows Uber to increase the cost of the services rendered dependent upon the consumer demand.
- There was no effect between Uber and overall deaths, indicating that the entry of Uber is not making roads more dangerous for sober people.
For Greenwood, who has previously studied the societal benefits of technologies, and Wattal, who has researched online crowdfunding and peer-to-peer economies, their research interests overlapped, which made this project a natural choice on which they could collaborate. Unsurprisingly, their Uber research, which was independently funded, has generated requests for follow-up studies.
“We could try to replicate this study in the context of other states to see if the data is robust,” Wattal said, “but that could take considerable time, given that Uber is not available everywhere and that data is not as readily available in other states.”
“The options are endless for this type of work,” Greenwood said.
TD Ameritrade Institutional has awarded a $25,000 grant to Temple University’s Fox School of Business to foster development of a new financial planning degree program, as part its third-annual Next Gen Financial Planning Grants.
Through its Next Gen Financial Planning Grants, TD Ameritrade Institutional hopes to help the registered investment advisor industry remain vibrant for years to come by encouraging more colleges and universities to expand and enhance their financial planning degree programs, increasing the number of graduates produced each year. According to U.S. Department of Education data, roughly 700 students completed bachelor’s degree programs in financial planning in 2013, while only 90 U.S. colleges and universities offered degrees dedicated to financial planning.
“Independent financial planning is one the fastest-growing areas of the financial services business and may offer some of the brightest career prospects in the marketplace, but advisors need more than financial expertise. They need a strong desire to help people and a talent for building strong ties with clients,” Tom Nally, President of TD Ameritrade Institutional, said in a statement. “Schools like … Temple are helping educate and train a new generation of advisors so they can enter the workplace well-prepared for solving real world challenges.”
As part of a broader effort to encourage more undergraduates to pursue financial planning careers, and avert a talent shortage when thousands of baby boomer-era advisors leave the business, TD Ameritrade Institutional also awarded a grant to the University of North Texas, in Denton, Texas, to expand its existing financial planning degree program.
Temple University’s Fox School of Business will launch its Financial Planning undergraduate program this fall. Grant funds will help fund scholarships to attract top-tier students, underwrite a weekly “seminar series” that brings the workplace to campus, engaging financial planning practitioners in the Philadelphia area to speak with students providing insights into the profession’s challenges, trends and potential opportunities.
The Financial Planning major will prepare students for careers in the growing field bearing the same name, which takes a holistic approach to working with clients in order to enable them to identify and attain lifestyle and retirement goals. Students who complete the Financial Planning curriculum are eligible to sit for the Certified Financial Planner (CFP) examination upon graduation – a unique feature of the program.
“We are incredibly proud to have been selected by TD Ameritrade Institutional as the recipient of this grant,” said Cynthia Axelrod, Program Director of Fox’s Financial Planning major and Assistant Professor of Finance. “Professionals in this field are in high demand, and this grant will bolster Fox’s efforts to provide highly qualified students that will excel as Financial Planners. “
After the jerseys have been washed and the grandstands have been cleared of clutter, a professional sports teams’ work is just beginning. Corporate Social Responsibility (CSR) or a team’s efforts to use its impact for the greater good of its community, is no longer a secondary concern to the product they assemble on the field.
For Dr. R. Aubrey Kent, Professor and chair of the School of Tourism and Hospitality Management, CSR is an integral aspect of a sports team’s contribution to the community.
“CSR is important to a double or triple bottom line that includes social and environmental impacts,” said Kent, whose extensive research into CSR has produced multiple published articles and international presentations. “Sports teams are trying to grow a brand that goes beyond performance by being committed to the community.”
Kent’s work with the Professional Golf Association (PGA) in Florida spurred on his research interest in CSR. The PGA is widely known as one of the most-charitable professional sport leagues and organizations. In 2015, the PGA added 10 non-profit charities to its already lengthy roster. In his research into CSR and sports, Kent said he’s seen other sports leagues and organizations follow in the PGA’s footsteps in adopting a community-centric approach to business management.
Major League Baseball’s Philadelphia Phillies and the National Football League’s Philadelphia Eagles are known for their socially responsible and sustainability work, hosting “Go Green” games each season. But, as Kent found, the Phillies are less known for their efforts at reducing childhood hunger, or the Eagles for their work providing optometry services to children from low-income families. The fact that these ventures remain relatively unknown is what differentiates CSR from more-familiar marketing campaigns, Kent explained.
“Every single team has separate charitable organizations with very little publicity or fanfare,” Kent said.
As teams’ efforts maintain a low profile and provide the team with little to no financial benefit, Kent said identifying a team’s motivation for giving back can be difficult. Aside from the most-obvious altruistic intentions, Kent said other reasons include a team’s eagerness to satisfy intrinsic value systems and its hope that such values could appeal to more conscientious fans.
“The motivations have to be ingrained and value-laden because the financial incentives aren’t there,” Kent said. “Today, we care more, as a consumer class, about things that aren’t purely economic.”
Though CSR won’t change consumer opinion too greatly, as fans remain more concerned with performance on the field than corporate responsibility off of it, Kent said consumers have taken notice to team’s or a player’s CSR. Or lack thereof.
“Athletes are held to a higher standard because of the impact they have on youth,” Kent said.
The social impact athletes have as heroes among children can produce positive results in education and anti-drug campaigns, he said. Similar results are seen with negative behavior. When news broke of a 2007 investigation into National Football League player Michael Vick’s involvement in a dog-fighting ring, his team – the Atlanta Falcons – made a considerable donation to local humane shelters and animal societies. Fans reacted negatively, accusing the Falcons of making a reactionary donation.
The difference between a genuine and an insincere response, Kent said, is for teams to find that “sweet spot” between performing their social duties and publicizing their efforts. Kent found that teams are facing a more complex branding system, as they attempt to promote their social values while maneuvering daily amid a conscientious fan base.
“Sports are much more engaging emotionally, and there’s an ability to forgive bad deeds,” Kent said. “Ultimately, CSR is about sending positive societal messages.”
Temple University’s Institute for Business and Information Technology (IBIT) and Lockheed Martin (NYSE: LMT) are joining forces to help solve the cyber talent crisis that faces the country. This fall they will host a National Cyber Analyst Challenge designed to encourage and support the best students currently pursuing cyber related degrees in the top cyber programs in the nation.
Between seven and 10 schools with appropriate programs will select and field a team of top students (undergraduate or master’s studying information systems, computer science or engineering) to participate in the three-phase competition. First, each team will analyze and propose solutions to a cyber case. The second phase is a full day of virtual training. The finals, a real-time practical challenge, will be held in Washington, D.C. in October.
Each school that joins the contest will receive $15,000 to support students, faculty and travel. The winning team will be awarded up to $25,000.
The Cyber Analyst Challenge was created to respond to strong needs in the industry.
According to SimplyHired.com, in April 2015 there were 26,980 open cyber-security related positions. The need in these positions is less for operators and more for analysts. As threats multiply and diversify, intelligence analysis and identification is becoming critical, rather than secondary to the ability to configure or code secure servers. Yet, the job seekers in the talent pipeline find it difficult to integrate operational skills with strategic threat and cyber analysis.
“Our programs and our customers have a significant need for students to enter the workforce with not only the technical cyber skills but the analysis mindset that a competition like this will foster,” explained Chris Kearns, Lockheed Martin vice president of Enterprise IT Solutions. “We are thrilled to partner with our nation’s top universities to invest in the future workforce.”
The competition will not only enhance the skills of the future workforce and inspire students to pursue careers in cyber-security. Students will receive fast-paced, real world practical experience, scholarships, recognition and the opportunity to engage with others who share their interests, nationwide.
“This competition is unique because it focuses on student development from the start and will serve as a role model for how to develop talent by engaging with industry in systematic and sustained manner,” said Dr. Munir Mandviwalla, Associate Professor and Chair of the Fox School of Business’ Management Information Systems department, and IBIT Executive Director.
Fox School’s Institute for Business and Information Technology (IBIT), at Temple University, provides cutting-edge knowledge and valuable connections to sustain excellence in information technology. IBIT integrates industry perspectives with academic research expertise to create forums for generating and exchanging best practices.
IBIT is affiliated with the Fox School’s nationally ranked Department of Management Information Systems. IBIT draws participating faculty and students from MIS as well as the expertise of the entire Fox and Temple University community.
For more information please visit http://cyberanalystchallenge.org
About Lockheed Martin
Headquartered in Bethesda, Maryland, Lockheed Martin is a global security and aerospace company that employs approximately 112,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. The Corporation’s net sales for 2014 were $45.6 billion.
Two Philadelphia high school students temporarily put their summer plans on hold for a unique afternoon activity: The students, from Temple University’s Urban Apps & Maps Studios, delivered a technology prototype presentation to a leading executive from Samsung.
Sharing conference-room space with Young-jun Kim, Senior Vice President of Design of Samsung Electronics and President of Samsung’s Art and Design Institute, the students unveiled Samsung Self, a platform they developed to incentivize youth to have an active lifestyle and reduce the health risks associated with obesity. Using an avatar that reflects the user’s current condition and activity level, a user’s every movement is tracked, including staircase climbing, walking, watching movies in front of a TV and listening to music. Self connects various aspects of a busy youth’s life that can affect their health through digital rewards that could be applied to music downloads, for example.
The students’ mission was to create a digital platform that would appeal to fitness junkies and novice exercisers, alike.
“A student’s life is very well-structured, and doesn’t leave much time for activities like exercise,” said Dr. Youngjin Yoo, the Harry A. Cochran Professor of Management Information Systems and the founder of Temple’s Apps & Maps Studio. “Self was designed with the student in mind. It’s a fully synchronous application that would cater to their busy schedules in order to maintain healthy lifestyles.”
Samsung, a project sponsor, had supplied Urban Apps & Maps students with the company’s smart phones and existing fitness wearables, so that they might provide research findings and feedback from one of the world’s most-coveted marketing demographics – teenagers. What the students found, in a thorough five-tiered research methodology, was that while high-school-age students were prone to using wearables, these devices had the most impact “on people who didn’t need them,” said Sylvia Lin, a senior at Philadelphia’s Central High School.
The group’s research rendered startling statistics, as well. More than 61 percent of the students they polled do not consider portion size, and fewer than 42 percent packed their lunches each school day. According to the Center for Disease Control’s Youth Risk Behavior Survey, released in 2013, more than 14 million American high school students are classified as obese.
That’s how the student group arrived at Self. Lin and Jeff Cook, a senior at George Washington Carver High School for Engineering & Science, detailed its features, primarily SSENERGY, which issues points for users’ healthy eating and exercise habits. SSENERGY points act as a currency in the system, for online purchases or downloads.
“We propose that motivation for fitness and exercise can be achieved through unorthodox methods,” Lin said during the presentation. “Teenagers are already using their phones to complete so many functions. An interface like Self is one way technology can curb the trend of teenage obesity.”
“Samsung is a global company and our products are available everywhere,” Kim said. “However, our products and services must reflect local culture and context. Working with high school students through Temple University gives us great insights that we cannot buy even if we hire the top design agencies”.
Added Yoo: “We see our area’s high school students as cultural researchers who are experts in tomorrow’s high tech culture.”
Lin and Cook developed Samsung Self with the assistance of a half-dozen high-school-age peers, as well as student and professor mentors from Temple, including: Yoo; Dr. Karl Morris, Professor of Computer Science at the College of Science and Technology; Tyler School of Art graduate Bill Pierce; Fox School of Business MBA student Vivienne Dobbs; and more.
Urban Apps & Maps Studio is Temple’s university-wide, interdisciplinary program geared toward the encouragement, development, and founding of start-ups to transform urban challenges into products and services.
Apps & Maps, which receives funding from the John S. and James L. Knight Foundation, offers hundreds of high school students from Philadelphia access to a six-week program, through which they learn digital design and business skills from Temple student and professor mentors. From that larger group, a few are handpicked to remain as year-round fellows.
A researcher from Temple University’s Fox School of Business found that investments in information technology (IT) can reduce overall spending by state governments.
According to Dr. Min-Seok Pang, Assistant Professor of Management Information Systems, American state governments could stand to save $3.49 from their budgets for every $1 that’s invested in IT.
Pang’s paper, titled, “Do CIO IT budgets explain bigger or smaller governments? Theory and evidence from U.S. state governments,” was co-authored by Dr. Ali Tafti, of the University of Illinois at Chicago and Dr. M.S. Krishnan, of the University of Michigan. Their paper has been accepted for publication in top academic journal, Management Science. A related study by Pang has been published by MIS Quarterly.
Pang and his fellow researchers analyzed the IT budgets of chief information officers from each of the 50 states, during a five-year period from 2001 to 2005. Pang said he and his team chose to analyze the spending patterns of state governments, as opposed to those of federal governments, because state governments spend on similar services, like education, police, recreation, finance, human resources, and facility management.
“One could argue that because government has no comparative motive, meaning state governments are not competing with one another, there’s no imperative need for survival and, therefore, no value in making IT investments,” Pang said. “But my research shows that is not the case. In fact, IT has demonstrated that it can generate value.”
IT has the potential to make a state government’s processes more efficient and transparent, thus leading to a reduction in spending, Pang said. The digitizing of traditionally paper-based processes, for example, could help a state government trim its manpower and waste production, he theorized. A state government also could elect to disseminate data or publish its annual budget through digital mediums, he said, creating a level of transparency that would prevent a government from spending too much.
Overall, Pang said, the implementation of IT by a state government would free up additional resources that can be best applied to areas like police, education, human resource and more.
“In the government sector, the use of IT would lead to improved transparency and, in the long run, would help governments refrain from wasteful spending,” Pang said.
Pang’s research study is believed to be one of the first of its kind, in examining the benefits of IT spending by state governments.
Innovation in the United States is not lacking. It’s just that patents are being registered in less-likely locales, according to researchers from Temple University’s Fox School of Business.
The findings are part of an ongoing research initiative spearheaded by Dr. Ram Mudambi, the Frank M. Speakman Professor of Strategic Management.
The umbrella project is dubbed iBEGIN, or International Business, Economic Geography and Innovation. A segment of the project explores innovation hubs in the United States, undertaking detailed analyses of more than 900 metropolitan areas in the U.S. In one of the first published outcomes of this research effort, Mudambi and his team examined the evolution of Detroit, a mainstay of the global automotive industry for over a century. While Detroit, a downtrodden city, continues to experience manufacturing decline, it is doing well as an innovation center, he said.
“The beauty of innovation is that it never stops,” Mudambi said. “In 1960, the U.S. was the richest country in the world, and Detroit was its richest city. And while the city has been in a continuous state of decline, we found that Detroit’s innovation numbers are very healthy.”
iBEGIN researchers define innovation through patent output, and they say Detroit’s patent output since 1975 has grown at a rate of almost twice the U.S. average. Detroit’s innovative resilience, Mudambi said, is due to its continuing centrality in global innovation networks in the automotive industry. It has maintained this centrality through connectedness to other worldwide centers of excellence in this industry, such as Germany and Japan. Its innovative links to Germany have been rising steadily over the last three decades, while its association with Japan began more recently, but also shows a steep upward trajectory.
Their research also unearthed a clearer picture of the shifting lines of American innovation. Today, Mudambi said, the Sun Belt features the country’s leading innovation hubs like San Francisco; Seattle; Portland, Ore.; Raleigh, N.C.; and Austin, Texas. Though the more traditional centers of innovation excellence in the Rust Belt cities have generally maintained healthy rates of innovation output, they have seen their shares of national innovative output decline. These include cities like New York, Philadelphia, Baltimore, and Chicago.
“In the 19th century and for most of the 20th century, the innovation hotspots were co-located with centers of manufacturing mass production,” Mudambi said. “These were concentrated in the Northeast, the Mid-Atlantic and the Midwest. That’s not the case anymore. We’re seeing the lion’s share of patents being registered in regions dominated by high-knowledge industries. These industries create mainly white-collar positions for people with a bachelor’s degree, at minimum.
“However, what Detroit’s innovative success says about economies everywhere is that the roots of innovation are very deep. Policymakers spend a lot of time worrying about manufacturing. But manufacturing can be very ephemeral and firms often relocate manufacturing plants with very little notice. Innovation is more deeply rooted and, once an innovation center roots itself in an area, it’s much more likely to stick.”
Mudambi said the ongoing iBEGIN research initiative is a collaborative effort, with professionals in centers around the world, including: Denmark’s Copenhagen Business School, Italy’s Politecnico di Milano and University of Venice Ca Foscari, the Indian School of Business, and many others.
In addition to studying innovation in American cities, iBEGIN has ongoing research exploring other contexts. These include country contexts like China, India, Brazil, Portugal, Greece and Korea as well as specialized industry contexts like automobiles, renewable energy and pharmaceuticals.
While money can’t buy happiness, access to technology is capable of producing that very result, researchers from Temple University’s Fox School of Business found.
The team of Fox School researchers examined the role played by information and communication technology (ICT), uncovering a link between it and personal well-being. Their research paper, titled, “Does information and communication technology lead to the well-being of nations? A country-level empirical investigation,” has been accepted for upcoming publication by top academic journal, MIS Quarterly.
Kartik Ganju, Fox School PhD candidate; Dr. Paul A. Pavlou, Milton F. Stauffer Professor of Management Information Systems; and Dr. Rajiv D. Banker, Merves Chair in Accounting and Information Technology comprised the Fox research team.
The team argued that the adoption of ICT by countries leads to an increase in levels of well-being of its citizens, and that doing so helps citizens develop social capital and achieve social equality.
The Fox research team grouped 110 countries into three categories (low ICT, medium ICT and high ICT). The researchers found that countries with low levels of ICT could increase the happiness levels of their citizens by giving them access to mobile telephone lines. Hence, countries with low levels of ICT may not have to invest in expensive fixed line networks to increase the level of their citizens’ happiness, but could “leap-frog” the adoption of these systems in favor of mobile telephones, to increase happiness.
Using the results of a Gallup World Poll survey, which measured the global well-being of individual nations, Fox researchers found that the adoption of ICT led to an increase in the well-being of its citizens. Moreover, they found that access to ICT gave individuals a voice, “and an opportunity to communicate with others like themselves,” Ganju said. ICT also impacted the health of a nation’s people, with newfound access to proper healthcare practices, the team said. The researchers also cited access to education and real-time information that ICT affords as additional benefits.
“Most people assume that by giving an individual a certain amount of money that you can make him or her happier, and we found that this is not the case,” Ganju said. “We found that it is not just the income of GDP of a country that renders happiness. Access to information and communication technology allows people to feel an interconnected bond with each other than cannot obtain with money.”
“Suddenly, people were being exposed to different markets and rates. This allowed them to better bargain and achieve more-favorable pricing scenarios,” said Pavlou, Fox School’s Associate Dean of Research, Doctoral Programs and Strategic Initiatives. “Regardless of a particular nation’s gross-domestic product, access to technology can amplify that country’s productivity and the well-being of its people,” Pavlou added. “ICT works to even the playing field between the wealthiest and poorest of nations.”