NAO came to Temple University about three years ago, when Li Bai and Carole Tucker, researchers from the Colleges of Engineering and Public Health, and, joined Heidi Grunwald, director of Temple’s Institute for Survey Research, to study robotics and surveys.
The team wanted to explore a big idea: What if NAO, this cute, two-foot tall, human-ish robot, could be programmed to give health surveys to children on the autism spectrum? Could they create a system to collect patient-reported outcomes in this tough-to-survey population?
Potentially, this research could solve a number of difficult problems. Currently, its parents fill out surveys on behalf of their kids. Researchers would prefer patient-reported outcomes. It’s much more accurate than information filtered through a third party, such as a parent. “Kids with autism may be willing to say they are depressed, but not in front of their mother,” says Tucker. When a one-foot-tall robot with a cute robotic voice such as NAO is asking questions instead of a human clinician, researchers might get reliable patient-reported outcomes in a way they have not been able to in the past.
The team’s research would also include another stream of valuable information: para-data. The camera inside the robot would “watch” the subject as NAO asked the survey questions. Additionally, via the sensor the subject wears (a Microsoft wristband), researchers can monitor things like facial expression, heart rate, and body motion. This para-data is a rich vein of knowledge, particularly when combined with the survey questions, response time, and answers.
If the subject pauses an extra long time when a certain question is asked, the NAO can play a game (like rock, paper, scissors), take a break, or give a high five to reduce anxiety. This is one way that the robot uses para-data to adapt to a child’s answers. The para-data also helps the researchers better understand survey responses. “For example, we can tell if a particular question made a subject nervous and then down-weight the answer, or not count it,” explains Grunwald.
“The robot’s face is much less complex than a human face and human facial expressions,” says Tucker. That makes it much less overwhelming for a young person on the autism spectrum who may find it challenging to read people’s faces and maintain eye contact.
Their project received funding through the Office for the Vice President of Research’s Targeted Grant Program at Temple University, with matching funds from all three represented schools.
Planning the research has been an iterative process. On the computer science side, Bai and his engineering students have been exploring the feasibility of using NAO this way. Bai and the students have been answering questions like, “What features would be nice? How can we use sensors to pull in data and incorporate the Microsoft band?” They have iterated and refined the data architecture, a database where the data are meshed together so that the robot can read all of the survey response data–coupled with the para-data (sensor data).
Meanwhile, the questionnaire and para-data collection process have been tested on different groups, starting with older kids not on the autism spectrum. As trial subjects, children aged 10 and up can provide specific, meaningful feedback on interacting with NAO. More recently, a community event brought a group of children on the autism spectrum to campus, and the team had an opportunity to see NAO interact with the intended study subjects. Going forward, they have the kind of pilot data that can win the funding to drive this effort forward.
This work can benefit groups beyond younger people on the autism spectrum. Any time data reported directly from a patient may be skewed or inaccurate—such as dementia patients, for example—the survey methods used in this work could prove enormously helpful to clinicians.
“With future improvement in this type of research, I think we will see more robotic diagnostic platforms that will be developed. One of the functionalities will be surveys of the patients about their health conditions. It could be particularly important for people who can not find a good hospital in their neighborhood,” says Bai.
Practical applications of this work in the future aren’t limited to the realms of research and medicine by any means. “Artificial intelligence and robotics will be the next technology push to drive the economy of our country, There will be countless business world applications—such as personal robotic assistants (such as the iPhone’s Siri) or self-driving cars,” says Bai. He believes that the technology in this project will fuel innovations across all sectors of the economy in the years to come.
This story was originally published in On the Verge, the Fox School’s flagship research magazine. For more stories, visit www.fox.temple.edu/ontheverge.
A roundup of media mentions featuring faculty, staff, and students from the Fox School of Business and the School of Sport, Tourism and Hospitality Management.
Fox Smarts, Philly Heart
At the Fox School of Business, social responsibility is a guiding principle that the school has honored since it was founded a century ago, rooted in Russell H. Conwell’s notion that “your diamonds are not in far distant mountains or in yonder seas; they are in your own backyard, if you but dig for them.” Read more>>
Emotional Labor May Affect You at Work
Do you suppress your feelings at work and kowtow to the wishes of clients, patients or difficult supervisors? Deanna Geddes of Human Resources Management tells U.S. News how emotional labor can affect employees every day. Read more>>
Millenials Invest Money Through Apps
Bora Ozkan of Finance went on NBC 10 to share why millennials are considered the perfect demographic for mobile investment app. Automated systems, artificial intelligence, and affordability are all keys to attracting the millennial generation. Watch now>>
Philadelphia Business Journal | Dec. 20
Thomas Fung of Marketing and Supply Chain Management shares what the newly named CEO of Campbell Soup Co. should do to be successful. Read more>>
Business Times | Dec. 12
Why are online reviews so extreme? Paul Pavlou of MIS explains why consumers most often see the five- and one-star ratings on online platforms. Read more>>
Reporter Online | Dec. 7
Alumna Brianna Judge shares her musical talents with a debut eight-song album and performances at locations like Bourbon and Branch over the holidays. Read more>>
CBS 3 | Dec. 5
Digital sexual harassment, also known as cyber-flashing, is on the rise. The MIS Department’s Tony Vance provides insight into why this happens. Read more>>
Business Wire | Dec. 4
The Risk Management and Insurance Career Reception for graduating seniors was featured on an episode of AM Best TV. Read more>>
Introducing Matthew Coughlin
The Fox School and the School of Sport, Tourism, and Hospitality Management are pleased to welcome Matt Coughlin to the communications and marketing teams. As associate director of communications, Matt will be responsible for media relations for faculty, staff, students and alumni of both schools. You can reach Matt via email at email@example.com.
Fox School of Business Professor Dr. Ram Mudambi and his team of researchers received a prestigious grant from the National Science Foundation (NSF) to host the First International Business, Economic Geography and Innovation (iBEGIN) Conference at the Fox School. It was preceded by workshops in 2013 and 2014.
The two-day conference, held Nov. 13-14 at Fox’s Alter Hall, was sponsored by the NSF, with support from Temple’s Center for International Business Education and Research (CIBER) and the Fox School Institute for Global Management Studies. It was aimed, Mudambi said, toward using research from his team’s iBEGIN initiatives as the foundation for a long-lasting research community focused on the intersection of the three fields of international business, economic geography, and technology/innovation studies.
“In a very deep sense, all society is based upon human connections. We’re social animals,” said Mudambi, the Frank M. Speakman Professor of Strategic Management and Perelman Senior Research Fellow at Fox. “This conference applied that theory to the sphere, and business and economics. We developed the concept that the human experience is built on human socialization, and use it to understand how connections across space create value.”
The conference featured three keynote speakers, who addressed attendees Nov. 14 in an open-to-the-public setting. The keynotes included:
- Dr. John Cantwell, Rutgers University, Distinguished Professor of Management and Global Business, and editor-in-chief of the Journal of International Business Studies
- Dr. Harald Bathelt, University of Toronto, Canada Research Chair Professor in Innovation and Governance, and editor of Journal of Economic Geography
- Dr. Mark Lorenzen, Copenhagen Business School, Professor of Innovation and Organizational Economics, and Director of the Danish Research Unit of Industrial Dynamics (DRUID)
“These three keynote speakers have been great supporters of our iBEGIN work, and I could not have been more delighted to host them,” Mudambi said. “John is the editor of the top international business journal, Harald is the editor of the top economic geography journal, and Mark is the director of DRUID, one of the world’s largest research networks in innovation studies. To have them under one roof at one conference was a truly unique opportunity.”
The iBEGIN Conference is being promoted as part of GlobalPhilly 2015, a two-month international exposition, featuring events geared toward the promotion of international arts, commerce, education, heritage, and more in Philadelphia. Mudambi said papers were submitted to the conference from all over the world, including from: Denmark, France, Italy, Japan, Korea, Spain, Sweden, the United Kingdom, the United States government, the United States Federal Reserve, and more.
Mudambi’s ongoing iBEGIN initiative is a collaborative effort with professionals in centers around the world, including: Denmark’s Copenhagen Business School, Italy’s Politecnico di Milano and University of Venice Ca Foscari, the Indian School of Business, Henley Business School at the University of Reading (UK), and many others.
The next research project on the horizon for Mudambi and his globally dispersed research team involves battery power, a progression of yet another long-running iBEGIN segment on renewable energy and sustainability. The team has documented the important role that emerging economies like China and India are playing in the innovative landscape of the wind turbine industry, but batteries are the key to unlocking the potential of these renewable energy technologies.
“Batteries are the steam engine of our age,” Mudambi said. “We have ways to produce energy, but we have no way to harness it and store it. Today, if we had to run our planet on stored battery power, we could run perhaps 1 percent of our power applications. Imagine if you could run the whole planet on batteries. It’s a problem that, once solved, will revolutionize society.”
–Christopher A. Vito
Sandi Webster has always strived for self-improvement. That’s why she’s pursuing her Executive Doctorate in Business Administration at Temple University’s Fox School of Business.
In October, the Initiative for a Competitive Inner City (ICIC) and Fortune selected Webster’s company, Consultants 2 Go, to join the 2015 Inner City 100, a program that honors the nation’s fastest-growing inner-city businesses.
Based in Newark, N.J., Consultants 2 Go provides consulting and marketing services in the telecom, pharmaceutical, financial services, and insurance industries. Webster, who is pursuing her Executive Doctorate of Business Administration at Fox, founded the company in 2002 with a former colleague, Peggy McHale.
“Peggy and I are very fortunate that our company has excelled in the way that it has,” Webster said. “We’ve rapidly grown our consulting firm beyond our wildest imaginations and it’s an honor that we were recognized in this way by ICIC and Fortune.”
The Inner City 100 program “recognizes successful inner-city businesses and their CEOs as role models for entrepreneurship, innovative business practices, and job creation in America’s urban communities,” according to ICIC.
The list of companies was unveiled Oct. 7 at the Inner City 100 Conference and Awards in Boston. Winners gathered for a full-day business symposium featuring management case studies from Harvard Business School professors and interactive sessions with top CEOs. Keynote speakers included Governor Charlie Baker, and Harvard Business School Professor and ICIC Founder and Chairman Michael E. Porter.
Webster’s professional trajectory changed due, in part, to missing the bus.
Then an executive with American Express, Webster didn’t arrive to work on Sept. 11, 2001. Early-morning crowdedness on the day of New York City’s mayoral primary election kept her from catching her usual morning bus and, as a result, she never made it to her company’s building, located less than two city blocks from the World Trade Center.
“I had been with the company for 18 years and, after the attacks, I never went back to work for American Express at that building,” Webster said. “We lost so many good employees that day, and it caused the displacement of so many others. It altered the lives of everyone who was in New York City.
“I can’t tell you how many people started their own businesses after the tragedy of 9/11, simply out of need.”
After that day, Webster said she connected with McHale and began to reconsider her line of work.
Webster, whose company generated nearly $10 million in revenue in 2014, is always looking to improve. She, too, was looking to further herself.
“Being in the business world, I aspired for a higher-level degree,” she said. “I have a unique perspective, having worked in corporate America and now in representing clients in the small-business side. I can see where gaps are and help them work more efficiently.
“That’s why I chose the Fox School. I found the Executive DBA faculty to be knowledgeable. The proximity to our offices in Newark, N.J., was important, as well.”
Webster said working mothers comprise 80 percent of Consultants 2 Go’s employees. Her vision for her company, she said, is to offer flexible hours and locations for her workers.
“Corporations tend to let go of senior executives, some of whom are women, and that’s intellectual capital walking right out the door,” Webster said. “Conversely, there’s no one around to train young executives. That’s where I believe Consultants 2 Go can fill a void.
“Within the Executive DBA program, I hope to earn greater knowledge and complete research so I can more-closely work with companies to help them realize a better use for their intellectual capital.”
Roughly 800,000 people flooded Philadelphia in late September for a visit from Pope Francis and the World Meeting of Families, a global gathering of Catholics.
So… now what?
An event jointly sponsored by Temple University’s School of Tourism and Hospitality Management (STHM) and Temple’s Center for International Business Education and Research (CIBER) considered that very question.
Gathering Philadelphia’s leading minds in tourism, international business, and government at its event, titled, “The World Meeting of Families is Gone: Now What?”, STHM and CIBER aimed to address how Philadelphia could leverage the international exposure and media focus it received from the World Meeting of Families in order to further its status as an elite host for future global events.
“This was our finest hour and it can be again,” said Pat Ciarrocchi, the event’s keynote speaker and a longtime Philadelphia news anchor who covered the World Meeting of Families.
“The World Meeting of Families brought Pope Francis to Philadelphia and, along with him, more than 15,000 reporters representing media outlets from around the world,” said Dr. Elizabeth H. Barber, STHM Associate Dean. “This event generated an unparalleled level of visibility to viewing audiences that wouldn’t have otherwise been exposed to what Philadelphia has to offer. In order to best capitalize on the tourism opportunity created by the World Meeting of Families, we as a city will need to maintain the open dialogue we’re initiating today through this event.”
In examining the future of a post-Pope Francis Philadelphia, Philadelphia Convention & Visitors Bureau (PHLCVB) CEO and President Jack Ferguson nodded to the efforts by Desiree Peterkin Bell, director of communications for the Office of Philadelphia Mayor Michael Nutter, the Mayor’s Office, and Visit Philadelphia in building upon the city’s strengths.
“We can dissect this forever, but what we will learn is what works,” Ferguson said.
In the days and weeks following the WMOF, Ferguson said he observed how the event boosted the reputation of the city’s businesses, for how well they worked with a large influx of tourist traffic. This positive interaction, Ferguson said, won over consumers.
To do that, Meryl Levitz said she designed a faith-based marketing strategy that invited those looking for love and family with the pope to experience it in Center City, too.
“We watched, we listened, and we helped tell Philadelphia’s story,” said Levitz, CEO and President of Visit Philadelphia of the campaign that featured local catholic organizations, bible studies and family-friendly events.
For Brian Said, executive director of the Tourism Division of PHLCVB, Bell’s efforts to remove the walls between the pope and those wishing to see him resonated with Philadelphia’s foreign visitors. Accessibility to Pope Francis, according to Said, was what put Philadelphia on the map as a global city that is welcoming to all.
“We cannot arm-wrestle New York, and we cannot arm wrestle D.C.,” he said. “We have to work together to show Philadelphia is both safe and fun.”
Zabeth Teelucksingh, executive director for Global Philadelphia, looks forward to that “next great event,” as Ferguson called it. Global Philadelphia works to show foreign travelers the city’s significance as a birthplace of democracy and innovation. Philadelphia has the potential to be the next World Heritage City, which Teelucksingh said is a highly marketable title in countries looking to experience a quintessentially America city. Should Philadelphia become the next World Heritage City, it will enjoy increased property value, stature and economic gains, Teelucksingh said.
All of the event’s panelists agreed that the city’s next steps must be geared toward reminding the world that Philadelphia has successfully managed a world-class event once, and is capable of doing so yet again.
“No one else could have been at the helm of this event,” Bell said. “We’ve done big events and we do big events well. We’re on the map.”
In his course “Law in American Society,” an animation of folk singer Willie Nelson, designed by Dr. Samuel D. Hodge, strums his guitar as he explains the difference between public and private law.
Professor of Legal Studies at the Fox School of Business, Hodge’s use of such animations demonstrates his place as an innovative educator. Hodge recently was chosen by the Academy for Teachers to serve as its 2016 master teacher and will lead a program on innovation in teaching.
The Academy for Teachers is an annual selective conference in New York City that’s intended for teachers. One master professor, as chosen by the Academy, leads a lesson for a number of selected high school teachers on innovative strategies in teaching. Previous master teachers include Emmy Award-winning filmmaker and historian Henry Louis Gates Jr.; Pulitzer Prize in Music winner David Lang; and renowned social and political activist Gloria Steinem.
This year, Hodge will teach 18 high school teachers Jan. 8, 2016, at the one-day conference.
Hodge has taught a variety of undergraduate- and graduate-level classes in law and medicine at Temple University for more than 40 years. He currently leads a law lecture that consists of 400 to 600 students, which is considered one of the largest courses at Temple. To keep students interested in a class of that size, Hodge has had to get creative.
“You have to throw conventional wisdom out the window,” Hodge said.
Hodge developed multimedia presentations for his courses, consisting of self-created animations.
“Everything moves. Everything I say projects behind me on the board,” Hodge said, “but I actually have a cartoon Professor Sam, and he sings and narrates.”
The animations include a long list of celebrities. His latest is actor Jack Nicholson discussing various areas in law. Hodge has an art and music background. Since 1982, he has owned music-publishing company Eastwick Publishing, and he’s also produced illustrations for various medical books he’s written. So it was fitting, he said, that for his educational animations he’d write the songs, record the audio, and then create an animated character to perform them.
The best way to gain the interest of the “MTV generation,” he said, was through an audio-visual format.
“I call it edutainment,” Hodge said. “It is a combination of education and entertainment. People grew up in a visual format, so people want to be taught in that format.”
From a nominated group of 6,000, the Academy for Teachers selected 18 high school teachers that Hodge will educate. The “master class” can be given in any subject matter. The focus is to showcase unusual or innovative teaching techniques. Hodge will teach anatomy to the group of teachers in his area of expertise: AV format.
On the morning of the program, Hodge will teach the fundamentals of anatomy through song at the Museum of Natural History. He also plans to show the dozen-and-a-half teachers video of a heart being dissected. During the second segment of the day, the group will travel to the Icahn School of Medicine at Mount Sinai Medical Center, where he will take them into the lab to see a dissection first hand.
Joe Pangaro, a second-year teaching assistant in Hodge’s “Law and American Society” course and “Legal Environment of Business” courses, said Hodge’s passion for teaching is present daily.
“Every year, when a new set of TAs gets to know him and gets exposed to his workload, there is a period of shock when you are just in awe of how much he accomplishes in a day,” said Pangaro, a third-year law student. “When you find out he does not drink coffee, it seems all the more amazing, but then you spend some time with him and you realize it’s because he truly loves everything he is doing.”
Hodge hopes to impart to the high school educators a degree of fearlessness in their use of technology to demonstrate complex topics.
“This was a total surprise,” he said. “I didn’t apply for it, they just called me out of the blue one day. Then I saw the list of people who have been selected before me and I said, ‘Why am I within that elite group?’ But I am, and it’s exciting.”
Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes.
Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of Marketing and Supply Chain Management at Temple University’s Fox School of Business.
Sinha’s latest research publication, “The Risks and Rewards of Brand Personification Using Social Media,” which appeared in the Boston Globe and MIT Sloan Management Review, digs into social media’s role in rewriting the consumer-producer relationship for today’s top brands. More than 92 percent of marketers responded in 2014 that social media marketing is important for their businesses, and 80 percent indicated these efforts increase traffic to their websites, Sinha noted.
“Social media marketing is the new big thing,” Sinha said. “It allows a company to stay close to its customers, being responsive, engaging them, and evolving with them through time.”
Tweeting its core values or responding to Facebook comments about a new product gives a company a human-like presence, Sinha said. This personification, he added, deepens consumer loyalty and buyer-conversion rates, or the number of consumers making online purchases. So whether it’s an international company like Domino’s Pizza, or a hyper-local grocery store chain, photographs, hashtags, and followers are a part of the new normative advertising pattern.
“In the past, a satisfied customer typically told three other people, while a dissatisfied customer griped to 11 people,” Sinha said. “Nowadays, each has the potential to tell the entire world – by virtue of being on social media.
The globalization of online marketing, to Sinha, emphasizes the need for well-written, interesting and visually appealing content. He indicates Whole Foods’ strategy on Instagram that focuses on striking food photography with the use of no captions, while Target uses #tbt, or ThrowbackThursday, to promote its 1980s-inspired fashion line.
Sinha notes the line between trendy and offensive, however, can be a tipping point.
“Firms should not regard social media as the space where they can emulate private individuals and espouse extreme viewpoints, launch attacks against business rivals, or castigate those who post negative reviews,” he said. “This is off-putting and unprofessional.”
To diminish the chance for error, using Twitter, Instagram, Facebook, YouTube, and Pinterest as primary social media platforms is enough, Sinha indicated, as many users are engaged with just two or three of those sites. He also urged firms to cultivate the smartphone app market with which millennials, or those between the ages of 18 and 35, are engaged. YouTube, he continued, is a way to corner members of the baby-boomer generation who aren’t as engaged on Facebook or Twitter.
Expanding on social media brand personification, Sinha said he is currently researching the “culture-jacking” phenomenon, which refers to a company’s attachment of itself to a trending topic in order to increase followers. Companies’ successes with this tactic, Sinha noted, is not foolproof, as there are several documented missteps.
“All of this shows that companies need to use social media with proper judgment and planning, and steer clear of topics that may be remotely controversial,” Sinha said.
Two Philadelphia high school students temporarily put their summer plans on hold for a unique afternoon activity: The students, from Temple University’s Urban Apps & Maps Studios, delivered a technology prototype presentation to a leading executive from Samsung.
Sharing conference-room space with Young-jun Kim, Senior Vice President of Design of Samsung Electronics and President of Samsung’s Art and Design Institute, the students unveiled Samsung Self, a platform they developed to incentivize youth to have an active lifestyle and reduce the health risks associated with obesity. Using an avatar that reflects the user’s current condition and activity level, a user’s every movement is tracked, including staircase climbing, walking, watching movies in front of a TV and listening to music. Self connects various aspects of a busy youth’s life that can affect their health through digital rewards that could be applied to music downloads, for example.
The students’ mission was to create a digital platform that would appeal to fitness junkies and novice exercisers, alike.
“A student’s life is very well-structured, and doesn’t leave much time for activities like exercise,” said Dr. Youngjin Yoo, the Harry A. Cochran Professor of Management Information Systems and the founder of Temple’s Apps & Maps Studio. “Self was designed with the student in mind. It’s a fully synchronous application that would cater to their busy schedules in order to maintain healthy lifestyles.”
Samsung, a project sponsor, had supplied Urban Apps & Maps students with the company’s smart phones and existing fitness wearables, so that they might provide research findings and feedback from one of the world’s most-coveted marketing demographics – teenagers. What the students found, in a thorough five-tiered research methodology, was that while high-school-age students were prone to using wearables, these devices had the most impact “on people who didn’t need them,” said Sylvia Lin, a senior at Philadelphia’s Central High School.
The group’s research rendered startling statistics, as well. More than 61 percent of the students they polled do not consider portion size, and fewer than 42 percent packed their lunches each school day. According to the Center for Disease Control’s Youth Risk Behavior Survey, released in 2013, more than 14 million American high school students are classified as obese.
That’s how the student group arrived at Self. Lin and Jeff Cook, a senior at George Washington Carver High School for Engineering & Science, detailed its features, primarily SSENERGY, which issues points for users’ healthy eating and exercise habits. SSENERGY points act as a currency in the system, for online purchases or downloads.
“We propose that motivation for fitness and exercise can be achieved through unorthodox methods,” Lin said during the presentation. “Teenagers are already using their phones to complete so many functions. An interface like Self is one way technology can curb the trend of teenage obesity.”
“Samsung is a global company and our products are available everywhere,” Kim said. “However, our products and services must reflect local culture and context. Working with high school students through Temple University gives us great insights that we cannot buy even if we hire the top design agencies”.
Added Yoo: “We see our area’s high school students as cultural researchers who are experts in tomorrow’s high tech culture.”
Lin and Cook developed Samsung Self with the assistance of a half-dozen high-school-age peers, as well as student and professor mentors from Temple, including: Yoo; Dr. Karl Morris, Professor of Computer Science at the College of Science and Technology; Tyler School of Art graduate Bill Pierce; Fox School of Business MBA student Vivienne Dobbs; and more.
Urban Apps & Maps Studio is Temple’s university-wide, interdisciplinary program geared toward the encouragement, development, and founding of start-ups to transform urban challenges into products and services.
Apps & Maps, which receives funding from the John S. and James L. Knight Foundation, offers hundreds of high school students from Philadelphia access to a six-week program, through which they learn digital design and business skills from Temple student and professor mentors. From that larger group, a few are handpicked to remain as year-round fellows.
A researcher from Temple University’s Fox School of Business found that investments in information technology (IT) can reduce overall spending by state governments.
According to Dr. Min-Seok Pang, Assistant Professor of Management Information Systems, American state governments could stand to save $3.49 from their budgets for every $1 that’s invested in IT.
Pang’s paper, titled, “Do CIO IT budgets explain bigger or smaller governments? Theory and evidence from U.S. state governments,” was co-authored by Dr. Ali Tafti, of the University of Illinois at Chicago and Dr. M.S. Krishnan, of the University of Michigan. Their paper has been accepted for publication in top academic journal, Management Science. A related study by Pang has been published by MIS Quarterly.
Pang and his fellow researchers analyzed the IT budgets of chief information officers from each of the 50 states, during a five-year period from 2001 to 2005. Pang said he and his team chose to analyze the spending patterns of state governments, as opposed to those of federal governments, because state governments spend on similar services, like education, police, recreation, finance, human resources, and facility management.
“One could argue that because government has no comparative motive, meaning state governments are not competing with one another, there’s no imperative need for survival and, therefore, no value in making IT investments,” Pang said. “But my research shows that is not the case. In fact, IT has demonstrated that it can generate value.”
IT has the potential to make a state government’s processes more efficient and transparent, thus leading to a reduction in spending, Pang said. The digitizing of traditionally paper-based processes, for example, could help a state government trim its manpower and waste production, he theorized. A state government also could elect to disseminate data or publish its annual budget through digital mediums, he said, creating a level of transparency that would prevent a government from spending too much.
Overall, Pang said, the implementation of IT by a state government would free up additional resources that can be best applied to areas like police, education, human resource and more.
“In the government sector, the use of IT would lead to improved transparency and, in the long run, would help governments refrain from wasteful spending,” Pang said.
Pang’s research study is believed to be one of the first of its kind, in examining the benefits of IT spending by state governments.
Innovation in the United States is not lacking. It’s just that patents are being registered in less-likely locales, according to researchers from Temple University’s Fox School of Business.
The findings are part of an ongoing research initiative spearheaded by Dr. Ram Mudambi, the Frank M. Speakman Professor of Strategic Management.
The umbrella project is dubbed iBEGIN, or International Business, Economic Geography and Innovation. A segment of the project explores innovation hubs in the United States, undertaking detailed analyses of more than 900 metropolitan areas in the U.S. In one of the first published outcomes of this research effort, Mudambi and his team examined the evolution of Detroit, a mainstay of the global automotive industry for over a century. While Detroit, a downtrodden city, continues to experience manufacturing decline, it is doing well as an innovation center, he said.
“The beauty of innovation is that it never stops,” Mudambi said. “In 1960, the U.S. was the richest country in the world, and Detroit was its richest city. And while the city has been in a continuous state of decline, we found that Detroit’s innovation numbers are very healthy.”
iBEGIN researchers define innovation through patent output, and they say Detroit’s patent output since 1975 has grown at a rate of almost twice the U.S. average. Detroit’s innovative resilience, Mudambi said, is due to its continuing centrality in global innovation networks in the automotive industry. It has maintained this centrality through connectedness to other worldwide centers of excellence in this industry, such as Germany and Japan. Its innovative links to Germany have been rising steadily over the last three decades, while its association with Japan began more recently, but also shows a steep upward trajectory.
Their research also unearthed a clearer picture of the shifting lines of American innovation. Today, Mudambi said, the Sun Belt features the country’s leading innovation hubs like San Francisco; Seattle; Portland, Ore.; Raleigh, N.C.; and Austin, Texas. Though the more traditional centers of innovation excellence in the Rust Belt cities have generally maintained healthy rates of innovation output, they have seen their shares of national innovative output decline. These include cities like New York, Philadelphia, Baltimore, and Chicago.
“In the 19th century and for most of the 20th century, the innovation hotspots were co-located with centers of manufacturing mass production,” Mudambi said. “These were concentrated in the Northeast, the Mid-Atlantic and the Midwest. That’s not the case anymore. We’re seeing the lion’s share of patents being registered in regions dominated by high-knowledge industries. These industries create mainly white-collar positions for people with a bachelor’s degree, at minimum.
“However, what Detroit’s innovative success says about economies everywhere is that the roots of innovation are very deep. Policymakers spend a lot of time worrying about manufacturing. But manufacturing can be very ephemeral and firms often relocate manufacturing plants with very little notice. Innovation is more deeply rooted and, once an innovation center roots itself in an area, it’s much more likely to stick.”
Mudambi said the ongoing iBEGIN research initiative is a collaborative effort, with professionals in centers around the world, including: Denmark’s Copenhagen Business School, Italy’s Politecnico di Milano and University of Venice Ca Foscari, the Indian School of Business, and many others.
In addition to studying innovation in American cities, iBEGIN has ongoing research exploring other contexts. These include country contexts like China, India, Brazil, Portugal, Greece and Korea as well as specialized industry contexts like automobiles, renewable energy and pharmaceuticals.
While money can’t buy happiness, access to technology is capable of producing that very result, researchers from Temple University’s Fox School of Business found.
The team of Fox School researchers examined the role played by information and communication technology (ICT), uncovering a link between it and personal well-being. Their research paper, titled, “Does information and communication technology lead to the well-being of nations? A country-level empirical investigation,” has been accepted for upcoming publication by top academic journal, MIS Quarterly.
Kartik Ganju, Fox School PhD candidate; Dr. Paul A. Pavlou, Milton F. Stauffer Professor of Management Information Systems; and Dr. Rajiv D. Banker, Merves Chair in Accounting and Information Technology comprised the Fox research team.
The team argued that the adoption of ICT by countries leads to an increase in levels of well-being of its citizens, and that doing so helps citizens develop social capital and achieve social equality.
The Fox research team grouped 110 countries into three categories (low ICT, medium ICT and high ICT). The researchers found that countries with low levels of ICT could increase the happiness levels of their citizens by giving them access to mobile telephone lines. Hence, countries with low levels of ICT may not have to invest in expensive fixed line networks to increase the level of their citizens’ happiness, but could “leap-frog” the adoption of these systems in favor of mobile telephones, to increase happiness.
Using the results of a Gallup World Poll survey, which measured the global well-being of individual nations, Fox researchers found that the adoption of ICT led to an increase in the well-being of its citizens. Moreover, they found that access to ICT gave individuals a voice, “and an opportunity to communicate with others like themselves,” Ganju said. ICT also impacted the health of a nation’s people, with newfound access to proper healthcare practices, the team said. The researchers also cited access to education and real-time information that ICT affords as additional benefits.
“Most people assume that by giving an individual a certain amount of money that you can make him or her happier, and we found that this is not the case,” Ganju said. “We found that it is not just the income of GDP of a country that renders happiness. Access to information and communication technology allows people to feel an interconnected bond with each other than cannot obtain with money.”
“Suddenly, people were being exposed to different markets and rates. This allowed them to better bargain and achieve more-favorable pricing scenarios,” said Pavlou, Fox School’s Associate Dean of Research, Doctoral Programs and Strategic Initiatives. “Regardless of a particular nation’s gross-domestic product, access to technology can amplify that country’s productivity and the well-being of its people,” Pavlou added. “ICT works to even the playing field between the wealthiest and poorest of nations.”
Colorful Post-It notes lined the walls inside the Kimmel Center for the Performing Arts, each one containing intricate details on how to improve Philadelphia’s mass-transit system.
At the fifth-annual Fox DESIGNchallenge, a civic innovation challenge, students aimed to collaboratively transform their ideas into meaningful change in their community. This year’s objective focused upon identifying problem areas and generating feasible solutions in mass transit, car culture and the quality of urban life.
The event, organized by the Center for Design+Innovation (cD+i) at Temple University’s Fox School of Business and the Design for Social Impact Program at The University of the Arts, rendered two first-place teams.
“SEPTA is something everyone understands. It impacts everybody because it’s the network that moves the city,” said James Moustafellos, Associate Director of cD+i and an Assistant Professor of Management Information Systems at Fox. “The whole issue SEPTA is facing is, how do you have mass transit in a city that has a car culture?”
One of the winning teams provided methods for creating a more-enjoyable experience for Southeastern Pennsylvania Transportation Authority (SEPTA) passengers. The team members, including four Fox School students and one from Temple’s Tyler School of Art, designed a SEPTA “Smart Shelter.” The enclosed bus stop would provide digital information boards indicating arrival times and routes, and a well-lit interior as a safety precaution.
Another first-place team, featuring three Fox students, centered its designs on revamping existing SEPTA technology. The team suggested creating a new payment system using smart-phone applications, as well as providing video boards on concourse levels to display arrival times and available capacity on incoming trains.
“The result was to form a less auto-centric future for the city,” Moustafellos said. “A lot of the students’ designs centered around convenience, quality and cleanliness of the system, safety and communication methods.”
The Fox DESIGNchallenge brought together 150 students from colleges and high schools in the region, forming 20 teams geared toward solving the problem. First- and second-place teams received cash prizes. In addition to receiving monthly vouchers from SEPTA, the proposals from top-three finishers may be displayed on video boards throughout SEPTA’s transit system.
In the lead-up to the Feb. 25 final presentations at the Kimmel Center, teams interviewed civic, business and community leaders at a networking roundtable discussion. Then, they researched areas of interest, identified community problems and opportunities and ultimately complied their work to assemble design solutions that are humanly feasible and economically satisfying.
According to the American Public Transportation Association, Philadelphians could save an average of $12,000 per year by eliminating one car or by using public transportation more frequently.
“This is more than just a fun exercise,” Moustafellos said. “It’s really about experiential learning at its best. It’s about civic engagement. You become much more aware of the place you live in, its issues and how you can become an active participant in your society and make a change.”
“Design is much more than just look and feel nowadays,” said Dr. Youngjin Yoo, the Harry A. Cochran Professor of Management Information Systems and the Director of cD+i. “Companies like Apple, Samsung, IBM and P&G have shown us that design must be embraced as core strategic capability of a company, not just an afterthought. The DESIGNchallenge is an important component of the Fox MBA program. This gives a first-hand, real-life experience of designing solutions for complex business problems.”
The Fox DESIGNchallenge was funded in part by The Knight Foundation and the U.S. Economic Development Agency, through support of Temple’s Urban Apps and Maps Studios.
Entrepreneur magazine ranked the graduate programs at Temple University’s Fox School of Business No. 1 in the nation for entrepreneurial mentorship.
The report, published Sept. 15 in conjunction with The Princeton Review, identified Temple as offering the highest number of mentorship programs for graduate entrepreneurship students.
“This is a remarkable honor and sterling achievement,” said Fox School Dean M. Moshe Porat. “By emphasizing innovation, promoting small-business development, and preparing our students to think of themselves as entrepreneurs, we continue to drive economic growth and job creation in the Philadelphia region and beyond. We are proud to be recognized by Entrepreneur magazine as the nation’s top institution for entrepreneurial mentorship.”
Through the IEI, which is based at the Fox School, the university conducts annual Idea and Be Your Own Boss Bowl® business plan competitions for all students, faculty, staff and alumni. With prizes exceeding $200,000, the Be Your Own Boss Bowl® is considered one of the most-lucrative and comprehensive business plan competitions in the nation.
IEI also operates Mid-Atlantic Diamond Ventures (MADV), the region’s largest entrepreneurship advisory and year-round venture forum program. Since 2003, MADV has worked with 328 innovation-based emerging firms in the region to raise more than $250 million in Series A funding.
The Fox School and IEI provide internship opportunities, business-planning workshops, seminars, mentoring and coaching, in addition to annual conferences in social, global, women’s and industry-specific entrepreneurship. IEI Executive Director Ellen Weber and Academic Director Robert McNamee lead the entrepreneurship and innovation programs.
The ranking praises IEI for its one-on-one meetings between students and entrepreneurs, senior executives and investors from the region, and calls attention to IEI’s Distinguished Leaders in Residence consultation program.
Over the last three years the IEI has expanded its offerings to include: a Master of Science in Innovation Management and Entrepreneurship; graduate certificates in both Innovation Strategy and Innovation & Technology Commercialization; MBA concentrations in both Entrepreneurship and Innovation Management; a General Education course in Creativity & Organizational Innovation; and an Entrepreneurial Living Learning Community.
A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference Aug. 2 in San Francisco.
Andrews’ paper, titled, “Using Mobile Technology to Crowdsense,” employed crowdedness as an environmental factor that affects how people respond to mobile advertisements. The study for her research paper, which was co-authored by Xueming Luo, a Professor of Marketing in the Fox School’s Marketing and Supply Chain Management department, was conducted within subway trains.
In the context of a subway train, the measurement of crowdedness – a sometimes-abstract entity in research, Andrews remarks – becomes more precise.
“The reason we chose the subway train context was that it was unique,” said Andrews, who will earn her PhD in Marketing from the Fox School in Spring 2015. “During a subway commute, you’re surrounded by others in a public environment with little to do.”
Andrews, who signed a non-disclosure agreement regarding her research paper, could not specify which specific subway system she used for her research paper, but noted it was located in southeastern China, where, as Andrews pointed out, subways are mobile-equipped. That enabled Andrews and her co-authors to determine the number of mobile users within the specific dimensions of a subway train.
“We predicted crowdedness would increase immersion into mobile devices,” she explained. “We found that in congested trains, purchase rates were significantly higher than in uncongested ones.”
Andrews’ winning paper was co-authored by Zheng Fang, of China’s Sichuan University and Anindya Ghose, of New York University.
Also at the conference, Andrews’ research papers earned two further distinctions. The same paper that received the conference’s overall Best Paper Award also garnered the Best Track Paper Award in the Digital Marketing & Social Media track. Another of her research papers, titled “The Effectiveness of Cause Marketing” received the Best Track Paper Award in the Social Responsibility & Sustainability track.
“Michelle is so hard-working and innovative in her thinking for what’s coming next for the Marketing discipline, and the Best Conference Paper Award recognizes her for that,” Dr. Luo said. “Hopefully, this significant award will be influential, not only for our school but also for marketing on the whole, in demonstrating how to connect with consumers anytime, anywhere.”