Xueming Luo | Fox School of Business

Fox researcher uncovers strategy for more-successful online advertising

There’s a crucial strategy in online advertising that could revolutionize the way marketing agencies target online consumers, according to Fox School of Business researcher. Dr. Xueming Luo studied how the strategy of competitor-poaching in online advertising influences consumer behavior. His most-recent publication on the topic was named Best Track Paper in Social Media & Digital […]

Fox PhD Student Wins Award for Research Correlating Crowdedness with Response to Advertisements

A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference Aug. 2 in San Francisco. Andrews’ paper, titled, “Using Mobile Technology to Crowdsense,” employed crowdedness as an environmental factor that […]

CEOs Tend to Overstay Their Welcome, Hurting Firm Performance, New Study Finds

The longer CEOs stay in the power – and a new study suggests most of them do, exceeding the optimal tenure length by about three years – the more likely chief executives are to limit outside sources of market and customer information, ultimately hurting firm performance. Research titled, How does CEO tenure matter? The mediating […]