A misunderstood emotion, anger plays a vital role in society, including the workplace, according to research by a professor from Temple University’s Fox School of Business.
Dr. Deanna Geddes’ research, which explores both the negative and positive aspects of emotions in the workplace, shows anger expression increasingly equated with verbal abuse or non-physical assault, rather than recognized for its social function of initiating necessary change by identifying improprieties and injustices.
Geddes’ workplace anger research was featured recently in the Financial Times. Along with her co-author Dr. Dirk Lindebaum, of the Management School at the University of Liverpool, Geddes co-chaired a showcase symposium titled, “In Defense of Anger: The Significance of an Under-Appreciated Moral Emotion” at the 74th Annual meetings of the Academy of Management which took place in Philadelphia.
Chair of Fox’s Human Resource Management department, Geddes in previous papers has proposed what she terms “a dual-threshold model” that clarifies when expression and suppression of the emotion is likely to produce positive or negative results.
For her latest research, she tapped into surveys conducted from 2003 to 2010 by the United Kingdom’s National Health Service (NHS). Following incidents it deemed aggressive and violent, the NHS – Europe’s top employer and the fifth-largest in the world – initiated policies to quell such activity, coinciding with the launch of an advertisement campaign to caution against perpetration of verbal or physical abuse with possible litigation or intervention by authorities.
Geddes said unfortunately the NHS’ designation of verbal abuse is so “loosely defined” that any undesirable anger expression, including raising one’s voice at a caregiver could qualify as verbal abuse or non-physical assault. Calling expressed anger abuse and assault, according to her, was simply inaccurate.
“Anger expression has no inherent intention to harm,” Geddes said. “In fact, it reflects the belief that the angry individual was harmed.”
Given the results of NHS’ survey, Geddes said some response to protect NHS workers from actual assault is completely justified, but NHS went overboard.
“The No. 1 reason given for a patient’s purported verbal abuse of an NHS employee was their mental health condition, closely followed by the length of time they had waited to see a health professional, or a problem understanding instructions, or even dissatisfaction with the service they were receiving,” Geddes said. “How can a health organization threaten to arrest someone because of a mental health condition, or because of their concern over the health condition of either themselves or another?”
Geddes defended anger expression that is not simply self-serving and reasoned that its functionality should remain dependent upon a particular situation, with those in positions of power doing all they can to assist and exercise forbearance toward the angry, distressed individual.Geddes said unintended consequences that carry a societal impact arise if consumers are not permitted to express even intense emotion and dissatisfaction with service providers.
“We’re seeing more instances of this in the airline industry where complaints toward flight attendants can be reclassified as terroristic threats and passengers are themselves threatened with police involvement once off a plane,” Geddes said. “It’s a fine line, I understand, because safety issues are always going to be important and we’re not saying people should yell at a service provider. But this is intriguing and scary, that zero tolerance policies are creating a homogenous, suppressive environment for human emotion.”
Research by a professor from Temple University’s Fox School of Business found that good vibes in the workplace, unfortunately, might be good for nothing.
Dr. In-Sue Oh’s research into organizational behavior and human resources found that organizational cynicism has a greater tendency to impact an employee’s job performance than does organizational trust.
Oh’s research is featured within a co-authored paper, titled, “Antecedents and Consequences of Employee Organizational Cynicism: A Meta-Analysis,” which was published in the Journal of Vocational Behavior and featured in Human Resource Executive Online.
So in this installment of the age-old battle good vs. bad, bad likely wins out.
“Organizational cynicism and organizational trust should be the opposite of each other, but what we found is that is not the case,” said Oh, an Associate Professor of Human Resource Management. “You may trust in your organization, but that does not mean you have a lot of positive experiences or that your job performance will improve, whereas organizational cynicism is almost always based upon tangible negative experiences and will lead to a reduction in effort and harming one’s job performance.”
Before reaching that conclusion, Oh and his co-authors had to delve into the two variables at play.
Organizational trust, Oh said, is “often based upon the lack of negative experiences at work, but not necessarily based upon the presence of positive experiences.” That is almost a complete juxtaposition of their definition of organizational cynicism, which is based solely upon negative experiences.
From there, Oh and his co-authors analyzed the responses of 9,186 employees of 34 organizations, within studies conducted between 1998-2011.
“What we found was mixed,” Oh said, “in that in predicting organizational commitment or an intent to leave the organization, organizational trust is more important than organizational cynicism. Good wins out, whereas in predicting job performance, the opposite was found.”
Another interesting finding, Oh said, was uncovered in a bid to determine whether cynical people are born or made. “They’re both born and made, we found,” Oh said, “but organizational mistreatment such as injustice and lack of support has a bigger influence on organizational cynicism than individual differences like cynical personality.”
Oh suggests companies adhere to careful hiring practices, in order to screen out cynical individuals who have negative and critical tendencies.
“However, perhaps what’s more important is the need to treat employees in a fair manner and to offer them proper support,” Oh said, “because the fact remains that cynical people can develop into nice people in the organization in which they work.”
Oh co-authored the paper with Dan S. Chiaburu and Laura C. Lomeli, of Texas A&M University; Ann C. Peng, of Michigan State University; and George C. Banks, of Virginia Commonwealth University.
The way a brain functions has been a source of human curiosity throughout time. Over the past few decades, researchers have used a number of neuroscience methods including functional magnetic resonance imaging (fMRI) as a means to achieve a more-thorough understanding of how a human brain works.
The Center for Neural Decision Making (CNDM) at Temple University’s Fox School of Business has been at the forefront of this area, with research focused on integrating information from different methodologies to better understand human decision making.
Prior to the Academy of Management annual meeting, held in Philadelphia, the CNDM co-hosted a workshop with the Technology and Innovation Management group at MTEC, ETH Zurich on July 31 at Temple University. The workshop, titled, “Defining a Role for Neuroscience in Strategic Management,” provided a forum for leading researchers in the field of management to explore the use of methods in cognitive neuroscience in their research., by including both practical demonstration of some methods and presentations about designing and analyzing fMRI studies.
“There’s a lot of potential to improve our fMRI training methods and expand on our current practices. I want to help improve our teaching methodology and explain why it is that we use fMRI,” said Dr. Daniella Laureiro-Martinez, of ETH Zurich. Laureiro-Martinez made the conference’s first presentation, which included discussions about how to design an fMRI study and work within the limitations of the scanning environment.
“People often underestimate the nuances of designing an fMRI experiment,” said Dr. Vinod Venkatraman, an Assistant Professor of Marketing at the Fox School of Business and Associate Director of the CNDM. “When dealing with neurophysiological signals, it becomes increasingly difficult to block out the noise and focus on the desired signals. A good experimental design is one that eliminates most prejudices unrelated to the task of primary interest. Because conducting an experiment using fMRI technology is expensive and timely, having a good experiment design could prevent wasting time or money on ineffective studies.”
Despite the fact that fMRI technology has come a long way since its first use in the 1990s, there are improvements that can be made. Crucially, discussions in the conference focused on how these developments can be used to inform research in other areas like strategic management. Discussions also centered on ethical considerations and consequences of neuroscience experiments for managers.
The CNDM team and the Fox School of Business aim to be at the forefront of the area of applied neuroscience, extending findings from basic neuroscience to more applied areas in Business. They are continuing to find new ways to improve how to make study results more palatable and how more can be learned about the human brain and consumer behavior. The ultimate goal is to expand their work in the industry, helping companies understand how and why you would do a study on the human brain.
“Hopefully our future holds more fruitful collaborations with corporations and industry partners, taking our academic knowledge and studies and applying it to their practical use,” said Khoi Vo, Senior Research Associate at the Center for Neural Decision Making. “We hope to provide them with the necessary data, as well as the education and tools to understand and apply it to real-world decisions.”
The National Science Foundation (NSF) has awarded Temple University’s Fox School of Business with a $50,000 grant, with which the School will fund a workshop workshop is to bring together experts in the domain of big data and privacy to develop a research agenda for better understanding and promoting privacy in an era of big data. The “Privacy in an Era of Big Data Workshop”(please link to fox.temple.edy/nsfworkshop) will take place at the university on April 22 and 23 of this year. Government officials, industry leaders, and notable academics will meet to discuss privacy issues surrounding big data, and to develop a forward-looking agenda for research on the legal, technological, social, behavioral, economic, and broader implications of Big Data and Privacy in academia, industry, and government.
Dr. Paul A. Pavlou, the Milton F. Stauffer Professor, as Principal Investigator, and Associate Professor of Management Information Systems Dr. Sunil Wattal, as Co-Principal Investigator, received the NSF grant. The objective of the NSF workshop is to demonstrate the merits in the pursuit of the potential for big data while respecting privacy rights.
In the proposal, Pavlou and Wattal argued that there are “unexplored links” between big data and privacy, and that the potential exists for breaches of privacy, particularly by corporations, malicious individuals or governments. The workshop, Pavlou and Wattal said, would unite individuals from multiple disciplines in an attempt to promote a “forward-looking agenda.”
“People often have very little control over the collection process, in terms of knowledge about what information is being collected and stored about them,” said Pavlou, a Co-Director of Temple’s Big Data Institute and the School’s Chief Research Officer. “They also are unaware of who has access to the information, and for what purpose the information will be used.
“Finding solutions to these big day and privacy problems must become a priority for this generation of interdisciplinary research.”
The NSF workshop will cover: the tradeoff between the benefits of big data and privacy protection; the legal, public policy and regulatory issues on privacy; privacy protection technologies; and social, behavioral and economical approaches to encouraging individual privacy practice.
Slated to take place in late Spring 2015, the workshop will be open to all centers that operate in conjunction with Temple’s Big Data Institute. Additionally, select global big-data experts from academia, industry, and government will be invited to attend. A date for the workshop has not yet been finalized.
The Third Annual Conference at Temple University on the Convergence of Managerial and Financial Accounting Research was held Aug. 7-9.
Co-hosted by the Merves Center for Accounting and Information Technology, and the Accounting Department at Temple’s Fox School of Business, the conference has received additional sponsorship support allthree years from the Chartered Institute of Management Accountants (CIMA) UK, the world’s largest professional body of management accountants. Each year, the Accounting Conference explores state-of-the-art practices in how the understanding of financial reporting is and can be informed by considering managerial accounting issues, while showcasing important cutting-edge research by scholars in both managerial and financial accounting.
More than 80 leading experts gathered at Alter Hall, home to the Fox School of Business, including keynote speakers Jacob Thomas, Rajiv Banker, Eva Labro, Paul Zarowin, Sudipta Basu, Ranjani Krishnan and Lawrence Brown.
A co-organizer of this and other accounting conference series, Banker said this particular series attracted 50 percent more participants than last year, and is hopeful for continued growth in the years to come.
“Convergence of managerial and financial accounting is an exciting and expanding new field of research,” said Banker, a Professor of Accounting at Fox. “The Fox School of Business at Temple University, our faculty, and our PhD students are seen as emerging leaders in this new field of inquiry.”
Presentations featured research work by academics, revealing how managerial behavior influences financial reporting, and covered topics like Analyst Forecasts, Performance Evaluations, Earnings Behavior, International Financial Reporting, and Taxation. Presenters and attendees came from around the world, including representatives from universities such as Harvard, Northwestern, New York University, the London Business School, Yale, Columbia and Tilburg University.
In addition to presentations from professors and leading academic experts, 12 PhD students presented their research work during the conference.
Assistant Professor of Accounting at the Fox School and a co-organizer of this year’s conference, Lucas Threinen said he was impressed by the PhD students who had been accepted as presenters, noting “these students represented themselves very well, and I believe they were able to get valuable feedback about their work.”
Providing PhD students with an opportunity to present their research at an academic conference builds upon the mission of the Fox School’s PhD Program to educate, train and mentor PhD students in a supportive research environment with the aid of Fox faculty to generate and publish ground-breaking research in top journal outlets, and place them in peer and aspirant research institutions around the world.
Next year’s conference on the Convergence of Managerial and Financial Accounting will be held at the University of Calgary, in Canada, which Banker hopes will expand the scope of already-growing attendance, and will be co-sponsored again by the Merves Center for Accounting and Information Technology at the Fox School of Business. The Merves Center has more exciting events in the works for the upcoming academic year, bringing a new academic conference series focusing on Accounting Information Systems to Temple. Banker will co-organize this conference series with newly appointed Assistant Professor of Accounting Hilal Atasoy.
More information on conferences sponsored by the Accounting Department at the Fox School of Business at Temple University can be found by visiting their departmental website.
Dr. Paul A Pavlou, the Milton F. Stauffer Professor of Information Technology and Strategy at the Fox School of Business, recently earned recognition as a world leader in scientific research.
Pavlou was named one of Thomson Reuters’ World’s Most Influential Scientific Minds, which published its list of highly cited researchers in June. Pavlou earned the distinction from the Intellectual Property and Science business branch of Thomson Reuters for citations of his work in a 10-year period, between 2002-2012.
The Associate Dean of Research and Chief Research Officer at the Fox School, Pavlou joined more than 3,000 fellow scholars across 21 fields of study for being among the world’s most-highly cited researchers in his or her specialty. Pavlou’s papers registered more than 13,000 citations over the last decade, as he became one of 95 Highly Cited researchers recognized by Thomson Reuters in the field of Economics & Business.
“I do research for my own motivation, because I like to discover new things,” Pavlou said, “but it is a great recognition that others rely on your work and cite your work.”
This is not the first such world-wide recognition of Pavlou’s research. He was rated as the world’s most-productive researcher in the two top management information systems journals MIS Quarterly and Information Systems Research, according to an analysis by the Association of Information Systems for the period 2010-2012.
Pavlou said he anticipates that his latest personal accolade, from Thomson Reuters, will render a double-edged impact at the Fox School. One of Pavlou’s goals, he said, is to continue to build Fox’s sterling reputation through highly cited, published papers from its students.
“I like to push the mentality that it’s not only (important) to get published, but to get published in well-read, well-respected journals,” he said. “Getting published by itself is not easy. But if you can take it to the next level and say, ‘This is something people will read and cite,’ that’s what I’m really trying to do.”
Finance PhD student Jamie Weathers would not have chosen the Fox School had it not been for the PhD Project.
In the fall of 2010, Weathers applied to a conference sponsored by the PhD Project, which was held in Chicago and featured an array of speakers and various networking opportunities. “It was extremely energizing, motivational, and it made you feel like you can do it,” Weathers said. Weathers, a single mother, said that she was most motivated to pursue her PhD when she heard the story of another single mother, with three children, working toward her doctorate.
While attending the doctoral school fair at the PhD Project Conference, Weathers, a Kentucky native, met Fox School Associate Dean of Research, Doctoral Programs, and Strategic Initiatives Paul A. Pavlou, as well as Bernie Milano. It was not until then that Temple University and the Fox School were on her radar.
Weathers described her first year as a doctoral students as an experience in which she had to learn how to “read” again, as she had not come from a background in academic research. Through the PhD Project, she is a member of the Finance Doctoral Students Association (DSA), which has provided a safe space for Weathers to figure out where she stood in this new realm of academia.
“That’s the good thing about the DSA,” Weathers said of the PhD Project’s support networks in five business disciplines. “People give you help and advice. You get to share your experiences with others, and you know that you’re not alone.” Weathers feels just as grateful to be a part of Fox’s Department of Finance. “The faculty and my colleagues here are a wonderful support system,” she said. “Temple is a perfect fit for me.”
Dr. Paul A Pavlou, the Chief Research Officer and Associate Dean of Research at the Fox School of Business, recently earned recognition as a world leader in scientific research.
Pavlou was named one of the World’s Most-Influential Scientific Minds for 2014 by the Intellectual Property and Science business branch of Thomson Reuters, which published its list of honorees in June.
The Milton F. Stauffer Professor of Information Technology and Strategy at the Fox School, Pavlou joined more than 3,000 fellow scholars across 21 fields of study for being among the world’s most-highly cited researchers in his or her specialty. Pavlou’s papers registered more than 12,000 citations over the last decade, as he became one of 95 researchers honored by Thomson Reuters in the field of Economics & Business.
“I do research for my own personal motivation, because I like to discover new things,” Pavlou said, “but it is a great recognition that others rely on your work and cite your work.”
This is not the first such recognition of Pavlou’s research. In 2011, he was rated as the world’s most-productive researcher by top management information systems journals MIS Quarterly and Information Systems Research, according to an analysis by the Association of Information Systems for the period 2010-2012.
Pavlou said he anticipates that his latest personal accolade, from Thomson Reuters, will render a double-edged impact at the Fox School. One of Pavlou’s goals, he said, is to continue to build Fox’s sterling reputation through highly cited, published papers from its students.
“I like to push the mentality that it’s not only (important) to get published, but to get published in well-read, well-respected journals,” he said. “Getting published by itself is not easy. Some may say, ‘It got published. I don’t care if nobody cites it. It’s there.’ But if you can take it to the next level and say, ‘This is something people will read, publish, cite,’ that’s what I’m trying to do.”
The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford University in California June 6-7, marking the conference’s first West Coast appearance. Temple University and the Fox School of Business, home to the first three ISDN conferences, was once again the key sponsor for the event.
The conference organizing committee included Drs. Angelika Dimoka and Vinod Venkatraman from Temple University, Dr. Uma Karmarkar from Harvard University, Dr. Baba Shiv from Stanford University, and Dr. Carolyn Yoon from University of Michigan.
A conference specifically catered to researchers and academics interested in decision neuroscience had not existed prior to 2009. That’s when Dr. Dimoka worked with contacts from similar research backgrounds to host the first Interdisciplinary Symposium on Decision Neuroscience.
With a well-attended and successful inaugural conference, organizers decided to host the event annually. Attendees of the ISDN conference included practitioners, researchers and academics across the neuroscience spectrum. The conference offered an opportunity to discuss study results and the best practices in their research work, as well as how to apply their results to clients and practitioners.
The ISDN is unique and aimed at a niche audience. The conference differs from a typical academic conference, at which faculty members simply present their research and receive feedback from other members.
“We invite practitioners to attend, because they are the people who translate the academic findings into solutions for real-world problems and business clients,” said Dr. Venkatraman, assistant professor of Marketing at the Fox School of Business, and co-organizer of the ISDN conferences. “We want practitioners and academic researchers to interact and network at the event, opening up opportunities for fruitful collaborations. The ISDN symposium is also a perfect opportunity for researchers and students interested in the decision neuroscience field to present their recent research findings and receive valuable feedback, as well as to network and form new research partnerships.”
Khoi Vo, a senior research associate at the Center for Neural Decision Making at Temple University, networked with practitioners during the ISDN conference, and discussed potential collaborative research work. Vo presented a paper during the conference on a research project that involved measuring the success of Super Bowl advertisements based on the activity of a consumer’s brain, using results found through fMRI studies.
“Part of my effort at the Center is to foster collaborative efforts with practitioners who are also interested in studying consumer decision making,” Vo said. “From our collaborations with industry, we have generated rich data sets that can provide valuable insights in this field. Though, it will be a challenge to integrate sensitive trade knowledge from industry with our data sets in peer-reviewed publications. Currently, we are in discussions to write up the results for the Super Bowl study.”
Vo also discussed the unique atmosphere of the conference.
“It was fascinating to see the potential research opportunities between academics and practitioners with respect to the research presented at the Symposium,” he said. “For the Super Bowl study that I co-presented with our industry collaborator, we received useful feedback from both academics and practitioners alike. More importantly, both groups were intrigued by our results and impressed that we did not make overstatements with these results. Overall, hearing positive feedback from leading academics and practitioners about our research was a great validation of not only our capabilities and efforts, but also of future collaborations.”
SangSuk Yoon, a Fox School of Business PhD student who works as a research assistant in the Center for Neural Decision Making, has attended the ISDN conference the past two years. Yoon presented a study he had completed with Dr. Venkatraman and Vo, in which they investigated the influences of aging on risky choices and its impact on decision-making.
“We received feedback from researchers in a variety of fields such as psychology, economics, business, and so on, which we’re taking into consideration to continue to develop our study further,” Yoon said.
Yoon, who recently attended an annual psychology conference of a larger scale, said the intimate size of the ISDN allowed for greater discussion.
“The psychology conference is relatively large, and although it allowed me to see studies from diverse fields, I barely had a chance to talk to any of the presenters,” he said. “At the ISDN conference I was able to discuss and share ideas with world-renowned presenters throughout the two days.”
– Diana David
A recent graduate of the PhD program at Temple University’s Fox School of Business has received international acclaim for her research paper.
Dr. Dan Zhang, a 2012 PhD alumna of the Fox School, recently was recognized as the runner-up for the Christer Karlsson Best Paper Award for her paper titled, “Affect, Attitude, and Meaning: Assessing the Universality of Aesthetic Design in a Transnational Marketing Context.”
Dr. Zhang, who co-authored the paper with Fox School marketing professors Dr. Anthony Di Benedetto and Dr. Eric Eisenstein, was honored at the 21st International Product Development Management Conference, which ran June 15-17 in Limerick, Ireland.
“I am so grateful for all the support I received from the school, the professors, the staff, the study participants, and my dearest family, as I was working on this project,” Dr. Zhang said. “I am especially thankful to my dissertation committee, who supported and helped me unconditionally.”
“I am also very thankful to my colleagues, who provided valuable comments and encouragement when I was presenting the early stage results of this project at the Design Conference organized by the Mason School of Business at the College of William & Mary. Without the support and help from so many people, I would not have been where I am today.”
The award recognizes the best papers submitted to the IPDMC. Dr. Zhang’s paper stemmed in part from her dissertation at the Fox School of Business, focusing on the universality of design.
Zhang’s research investigated the prevalence of the affect, attitude and meaning of designs in a product context. Zhang compared the responses of Chinese and American consumers to product designs produced by Chinese and U.S.-based designers. She found the affect toward a design tended to be consistent regardless of culture, but attitude – and especially meaning – of a design were difficult to translate across cultural lines and national borders.
“It is important for firms selling into the global market to understand if there are cultural differences in response to product design, or whether a single design will elicit similar responses across cultures,” Dr. Zhang said. “The results are important to global companies making decisions about product design outsourcing and about which designers to include on the product team.”
The paper has not yet been published. Dr. Zhang said she plans to soon submit the paper for review, to a quality marketing academic journal.
When Bernard J. Milano, BS ’61, led the formation of the PhD Project in 1994 to support African Americans, Hispanic Americans and Native Americans in attaining their business PhDs and becoming professors, there were fewer than 300 people of color in the country with doctorates in business.
As the PhD Project celebrates its 20th anniversary this year, more than 1,230 minority professors teach in business schools (slightly over 4 percent of the total), and there are about 330 minority doctoral students in business disciplines.
“We’ve multiplied the role models and the awareness, and more and more students are going to experience seeing a faculty member of color, which means that if they’re a person of color this might be a career they aspire to because they’ve experienced it firsthand,” said Milano, who in May 2014 received the Distinguished Alumni Award from the Fox School’s Department of Accounting.
The PhD Project includes five minority Doctoral Students Associations (DSAs) to support members who are pursuing business doctoral degrees in accounting, finance, information systems, management and marketing. The organization hosts summer conferences for doctoral students in conjunction with meetings of professional associations — for example, the American Accounting Association — so current doctoral students and those who are about to embark on their programs can establish their networks from the beginning.
The PhD Project also leads an invitation only conference in the fall for those considering applying to doctoral programs. Last year, the over 350 attendees could network with more than 100 U.S. doctoral programs.
“A doctoral program is like walking into a house with lots of rooms,” Milano said, emphasizing that for many students it’s a complete departure from their careers to shift focus to academics. “You don’t know what’s in the next room, and you might be shocked at what you see. We open all those doors so that even before a person starts, they know what happens at each successive stage so they have more confidence and more courage.” The supportive network pays dividends:
The completion rate among doctoral students affiliated with the PhD Project’s DSAs is approximately 90 percent. And 97 percent of PhD recipients who come through the PhD Project stay in academia, serving as role models and mentors on business-school faculty.
When Milano started the PhD Project, he was leading national recruiting for KPMG. During the five decades Milano has been with the firm, he has held positions of increasing responsibility, including national partner in charge of university relations and national partner in charge of human resources.
He is currently president and board member of the KPMG Foundation, which supports business schools and students with special emphasis on accounting programs; the KPMG Disaster Relief Fund, which provides funds to qualified charitable organizations and to KPMG partners and employees who have suffered financial losses due to natural disasters; and the PhD Project.
“People in the academic world have said this is the most powerful, most successful diversity initiative they have experienced, and when you think about it, we’ve put in a sustainable, long-term change,” said Milano, who was awarded the American Association of Blacks in Higher Education’s 2013 Advocacy Award.
“We know that when a person becomes a professor and stands in front of that classroom and teaches three sections a week over a 20-year career, they’re going to be impacting thousands of lives,” he added. “Almost all of us can point to a teacher or a professor who has turned our head and given us confidence to pursue a certain direction.” –Brandon Lausch
The School of Tourism and Hospitality Management’s (STHM) Sport Industry and Research Center (SIRC) continues to extend itself in innovation and sport management.
SIRC has entered a strategic partnership with Appventures GmbH, a Swiss software developer, to drive fan research, improve fan segmentation and employ social media games to activate fans for leading sports leagues and teams.
Appventures specifically contacted STHM Assistant Professor Thilo Kunkel to help expand its mobile application. “They knew of our research, because Temple has such a huge name and brand Kunkel said.
Appventures’ sports fan engagement mobile app, ARENOO, allows sports fans to access the latest news of their favorite team and gives them the opportunity to earn points and prizes, by completing quizzes, checking in at a game, or playing as a team. Earning points and advancing in the fan leadership board leads to winning prizes, such as discounts on club merchandise or food at stadiums.
The app is currently only geared towards European soccer fans, but Kunkel said that he and those at SIRC hope the Swiss developer to have a US-based partner by the end of 2014.
Kunkel considers this venture a form of “gamified” consumer engagement, as market activities are being turned into games, where users can earn points for their engagement activities. He believes this is a hot topic in marketing, especially sports management.
Through the partnership, both SIRC and Appventures aim to examine how digital fan games engage fans, create a stronger bond with their favorite sport and improve the overall fan experience.
“ SIRC will basically conduct the research,” Kunkell said. “That means looking at consumer data, fan behavior and fan engagement with the team.”
According to Kunkel, this new partnership will be a long, ongoing relationship.
“This opportunity really puts STHM on the map,” Kunkel said. “We want to be recognized as one of the leaders in new technology. This will definitely help the school.”
— Alexis Wright-Whitley
Second-year PhD student Christine Wegner recently won the North American Society for Sport Management’s (NASSM) 2014 Student Research Competition.
NASSM strives to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management — both theoretical and applied aspects.
Wegner’s winning paper, titled Black Girls Run: Identity Creation Within a National Running Group for Black Women, was based on a survey conducted by the School of Tourism Hospitality Management’s (STHM) Sport Industry Research Center’s (SIRC) in February 2013 on members of Black Girls Run!, an organization that aims to fight obesity by promoting healthy lifestyles and running events among African-American women. Wegner studied how members of Black Girl Run! identify with the organization and with running and how the identifications changed over time.
She found that the longer women remained in the organization, the more strongly they identified with it, just as they identified as runners, as they began to run more outside of Black Girls Run.
NASSM’s Student Paper Review Committee evaluated each submission through a blind review process based on relevance or significance of the topic, theoretical bases, methodology, discussion and interpretation, and clarity of writing.
“I think that my research is important,” Wegner said. “I’m glad that it can be shared with others at this level, because it’s something that has to get out there.”
Wegner’s area of research focuses on organizational identity formation and the utilization of sport for social change on a contextual level. She has also worked with other organizations through SIRC, such as Students Run Philly Style, which trains students to run half or full marathons and strives to reduce rates of obesity, decrease juvenile delinquency and improve students’ school attendance and academic performance.
“Looking back, I can see ways in which the program has improved my skill set,” Wegner said. “Both STHM and the Fox School have been very supportive.”
The Fox and STHM Young Scholars Forum initially funded the project on which Wegner’s paper is based. Wegner also received grant funding from Texas A&M.
Prior to joining STHM, Wegner received her MS in Education from Brooklyn College and her BA in Latin from Vassar College.
— Alexis Wright-Whitley
Samuel D. Hodge Jr., chair of Fox School of Business’ Legal Studies Department, is co-author of Clinical Anatomy for Lawyers, the recently published first installment in a series of medical-legal textbooks published by the American Bar Association.
Hodge teaches law and anatomy at Temple University, and he is also an in-demand lecturer who has spoken at conferences and seminars across the country about his particular area of self-taught expertise: anatomy and trauma. Hodge has a gift for breaking down complex medical terms and concepts into metaphors that make sense to the least scientific person in the audience.
“Medicine plays a large role in the practice of law from a claim for personal injury to ascertaining the cause of death in a homicide investigation,” Hodge said. “My research fills that void by supplying attorneys with an explanation of how the human body works along with tips on how to present medical evidence to a jury or judge.”
In Clinical Anatomy for Lawyers, Hodge and co-author Dr. Jack E. Hubbard of the University of Minnesota School of Medicine provide an understanding of the human body and its many systems with the sophistication of a medical text and the ease of a For Dummies guide. In addition to the various systems – such as the skeletal, nervous, muscular and reproductive – the textbook covers trauma, immune disorders, pain and diagnostic imaging, which is what led Hodge to learn more about anatomy.
It was while reading a scholarly article that Hodge, a color-blind aspiring artist, saw a color image generated by a new diagnostic test that reminded him of an abstract painting. Anatomy had him at a glance.
Now, he’s the author of five other published textbooks – Law and Society, Thermography and Personal Injury Litigation, The Legal Environment of the New Millennium and, with Hubbard, Anatomy for Litigators, a book that was named the best legal publication in 2007. As part of the new medical series for the American Bar Association, Hodge will author three more medical-legal guides during the next five years. These books will cover the spine, traumatic brain injuries and diagnostic tests.
Medical Fun Facts
These oddities of the human body are drawn from a slideshow Hodge uses before he delivers a lecture.
- Your left lung is smaller than your right lung to make room for your heart.
- The brain itself cannot feel pain.
- The tooth is the only part of your body that can’t heal itself.
- Fingernails grow nearly four times faster than toenails.
- If saliva cannot dissolve something, you can’t taste it.
- You get a new stomach lining every three to four days.
- Women’s hair is about half the diameter of men’s hair.
- A full bladder is roughly the size of a softball.
- The human body is estimated to have 60,000 miles of blood vessels.
- Women blink twice as many times as men do.
Human beings are constantly engaging the five senses. But how does this sensory experience impact a consumer’s choice behavior?
This question was explored at the Fox School of Business’ first-ever sensory marketing conference, Understanding the Customer’s Sensory Experience. The conference was held on June 5th and 6th, at Alter Hall, home of Temple University’s Fox School of Business and School of Tourism and Hospitality Management.
The conference focused on the nature of the five human senses, their role in affecting consumer behavior and emotion, and their application within a range of settings, including product and service design.
Fox School of Business marketing professor Maureen Morrin and School of Tourism and Hospitality Management professor Daniel Fesenmaier co-hosted the event.
Attendees included marketing and tourism research experts, doctoral students studying within these disciplines, executives of marketing firms, and industry professionals responsible for developing and improving the consumer experience.
“One of the main goals was to bring together both academics and practitioners who are interested in sensory marketing,” Morrin, Director of the Fox School of Business’ Consumer Sensory Innovation Lab, said. “Just getting industry professionals involved and having them see what we’re working on and researching, and to see what their problems are, I think, is helpful.”
At least one conference attendee plans to take advantage of the partnerships the conference established.
“It was extremely stimulating to bring together academics, people from [the] industry and specialists within each category,” Stephen Gould, a marketing professor at Baruch College, said. “As a professor, I plan to follow up with at least one of the industry presenters who I met at the conference.”
The conference was sponsored by the Fox School of Business, the Department of Marketing and Supply Chain Management, and the National Laboratory for Tourism and eCommerce.
Events included a corporate panel led by executives from firms including Mane USA, Scents Marketing, ScentAir, and HCD Research. Another panel, composed of academic research laboratory directors, led discussions on how they established, operate, and fund their laboratories. Numerous research presentations were given, with topics ranging from multisensory processing, to product and packaging development.
Conference attendees left with many new ideas, thanks to the different perspectives offered by the presenters. Adriana Madzharov, of the Stevens Institute of Technology, felt that the combination of research presentations, corporate panels, and research laboratory discussions offered a unique and fulfilling experience.
“The conference presented a perfect combination and balance between these three very different approaches to studying sensory customer experiences,” Madzharov said. “Personally, the amount of knowledge and valuable contacts that I acquired in such a short time during the conference makes it for me the best professional experience so far.”