Expanding Regional Market Share
COFCO approached Fox MC for a plan to revitalize its image. Despite their long history and excellent track record, they were not the “go-to” provider for many local firms. Fox MC was brought on to create a marketing plan that would increase COFCO’s visibility and drive new customer engagements. Read more.
Developing a Strategic Marketing Plan for Family-Owned Grocer
Mainstream retailers have recognized the opportunity for growth by expanding their organic product selections. There are also new distribution channels, such as home delivery, which are a threat to consumer loyalty for the KWF brand. KWF engaged Fox Management Consulting (Fox MC) to develop a strategic marketing plan that enables KWF to succeed in this increasingly competitive landscape. Read more.
Creating Value Through Sustainability
Wawa, Inc. operates more than 570 convenience stores throughout Pennsylvania, New Jersey, Delaware, Maryland, and Virginia. Fox Management Consulting worked with Wawa to develop a business case for future and green initiatives. Since the project’s conclusion, Wawa is integrating sustainability communication into plans for new stores in established and new markets. Read more.
Developing a Business Model for A Mobile Fashion App
PickN’Tell offers an innovative mobile fashion app, proprietary mirror technology, and social media platform that enhance the shopping experience for consumers, while working directly with retailers to drive store traffic and provide consumer data. In August 2011, PickN’Tell engaged Fox Management Consulting to develop a business model and market entry strategy to build on the potential of this multi-sided platform. Read more.
Developing Sustainability and Exploring Expansion
Fair Food is a non-profit organization that was founded in 2001 to bring locally grown food into the Philadelphia marketplace and to promote a humane, sustainable agriculture. Interested in expansion to under-served Philadelphia neighborhoods, Fair Food was provided with information on exploring a Farmer’s Market option as well as improving profitability at the existing location. Read more.
South Florida Market Expansion
Ligne Roset is a French contemporary, high-end furniture manufacturer with 26 ‘franchised’ single-line stores in the United States. Fox Management Consulting was engaged to explore and recommending a sequence of South Florida markets in which Ligne Roset can expand. Fox MC provided expansion suggestions as well as suggesting several changes to the POS system. Ligne Roset has used this information and acquired a new store in New York City. Read more.
A Business Model and Marketing Strategy for a Secondhand Retail Store
Opened in 1958, the Trading Post of the Board of Associates of Fox Chase Cancer Center (The Trading Post) is a thrift and consignment store that supports Fox Chase Cancer Center (FCCC). Fox Management Consulting was tasked with developing an enhanced business model and expansion plan for the store. Fox MC recommended that the Trading Post develop a hybrid model of brick and mortar with e-commerce to maximize profitability and increase funding for cancer research. Read more.
Embracing Retail in Correctional Facilities
ARAMARK Correctional Services (ACS) is a division of ARAMARK that provides a wide range of food, commissary, facility and other customized support solutions to over 500 correctional facilities across North America. Fox Management Consulting provided ARAMARK with a detailed strategy that created a sustainable window of opportunity to increase ACS’s market share in the correctional commissary market. Following the project, ACS has made a $250,000 investment to implement the project. Read more.