For decades, business schools have been discussing how to translate the insights of academic research into real-world solutions to industry and societal problems. To address this issue head-on and truly move the needle of impact, the Fox School recently founded the Translational Research Center.
Charles Dhanaraj is the executive director of the center, an H.F. “Gerry” Lenfest Professor of Strategy and executive director of the Executive Doctorate in Business Administration program.
Q: What does translational research mean?
A: Research is about creating knowledge that will transform practice. Imagine it as a bridge between academics and practitioners. Translational research envisions keeping the two-way flow of knowledge: presenting business challenges to research scholars and providing research insights to business leaders.
Business executives understand what the big issues that face them are. Part of the emphasis of translational research is on helping academics understand what the real issues are that executives face and creating engagement between academics and business executives for that purpose.
The second emphasis is on getting research to professionals. Much of our research is published in journals that only academics read. Research findings do not become actionable insights on their own. Often research findings from multiple studies, sometimes multiple disciplines, need to be integrated to make them actionable insights.
Q: Why is translational research important?
A: Since the mid-1960s business schools have moved toward scholarly research that advances theoretical understanding of the business issues.
Business schools are rewarded when their work is published in well-known journals that focus on such issues. Prestigious scholarly research in the last decade has become the core currency on which schools have been rated.
Unfortunately, there have been three unintended effects:
- Research has gone on to explore exotic issues, and more and more of business research has become esoteric. Increasingly businesses and more recently even academics have started feeling that research is losing relevance;
- The misplaced emphasis on the “publish or perish” model has isolated academics from business executives and policymakers who are the major stakeholders in the research we create at such a high expense.
What gives this issue an urgency is that technology and the changing business dynamic is demanding accountability from business schools. We need research that can create growth in business and equip business leaders and policymakers for meeting today’s challenges. Research has to show impact. That’s what the Center is about.
Q: Who does translational research impact?
A: The predominant focus in our scholarly research in recent decades has been academia. We measure the impact of research by how well other academics value it. It is an important stakeholder community for us. But, if that dominates our thinking, we run the risk of becoming self-referential or talking to ourselves and creating an echo chamber.
Students, business executives, business policymakers and the community at large are also key stakeholders.
The value of bringing research to business executives and policymakers is self-evident. The problem we now run into is that increasingly business executives do not look up to business schools as knowledge providers—they see us only as labor market players—producing students who can be employed by them.
Students are largely the group that has paid a price in this system. Often they are drawn to prestigious schools because they are research-driven. The bifurcation of teachers and researchers in business schools helps manage budgets and maintain prestige but it does not serve the students best.
The larger community is the most distant from our scholarship. No business school is an island. We are embedded in communities. If we believe business can be a transformative agent, it should be so in our local communities. For example, we teach hundreds of students in multiple entrepreneurship courses. Imagine the power unleashed if we bring together our research insights on entrepreneurship, our ability to convene the strength of local institutions and transform communities into action laboratories where our students can engage and learn!
To learn more about the Translational Research Center, visit https://www.fox.temple.edu/institutes-and-centers/translational-research-center/.