MSCM Launches Marketing Industry Speaker Series

April 30, 2019 //
Students at Women In Beer event
Students attending Women in Beer with Molly Hayes.

Sheri Lambert, assistant professor of practice and the MS Marketing in Marketing Research and Insights program director, launched a new speaker series inviting undergraduate and graduate marketing majors to get up close and personal with industry experts.  

Before joining MSCM full-time, Lambert taught as an adjunct in the MIS/MSCM joint MS in Digital Innovation in Marketing program, contributing to the MIS guest lecture webinar series which reaches undergraduate, graduate and alumni students of Marketing and Management Information Systems programs. The MIS and MCSM Departments’ lecture series has earned a nomination for this year’s FOX Impact Award.

Lambert says, “The Industry Guest Lecture Series helps BBA, MBA and MS students prepare to excel in the marketplace and succeed in whichever career path they may choose. Series positively impacts students’ learning and preparedness for entry into the business world.”

Students listened to engaging presentations from professionals in different industries with the following MSCM offerings:  

  • Nima Gohil, Digital & Creative Research Consumer Evaluation on “Customer centricity & Connected Research” for L’Oreal NA
  • Michele Salomon, VP, Consumer Insights on “See What Matters: How Video is Transforming Research” for Big Sofa Technologies
  • Molly Hayes-Global, Director of Brand Insights on “The Other Half: Reconnecting Women & Beer” for Anheuser-Busch InBev
  • Anthony Pizzuto, Sr. Director, Days Inn Brand on “Hitting Reset: Making a 50-year old Brand Relevant Again” for Wyndham Hotels & Resorts
  • Eleni McCready, Sr. Dir, Media & Promotions on “Authentic Storytelling” for Lilly Pulitzer
  • Lori Bush, Entrepreneur and Retired CEO on “Let’s Get Phygital” for Rodan + Fields

Students see the value from the industry series and actively engage with the professionals at these events.

“As a student at the Fox School of Business, I have directly reaped the benefits of the Industry Guest Lecture Series with my peers. The professionals who have visited Temple University thus far have shared their stories behind cracking the code to some of modern marketing’s biggest challenges. Hearing these speakers helps individuals like myself make connections with business leaders. Another benefit of the speaker series is that it helps students draw parallels to what we are learning in the classroom and brings that content to life. It draws parallels that help bring classroom content to life. The hard work behind the scenes that goes into making this happen creates invaluable opportunities for the Fox community and opens doors to learn, gather advice and advance our careers,” says James Base, BBA ’19, president of the Temple University American Marketing Association.

“Sheri Lambert has completely exceeded and surpassed any expectation I could’ve ever imagined having at Temple University in the Marketing Department. She has brought real life into the classroom and expanded my knowledge by bringing Guest Lecturers to our campus,” says Isabel Paynter, senior, Marketing major.

When we bring experts onto campus, we continuously initiate impactful dialogue with industry professionals, who promote, stimulate and encourage additional conversations relevant to our classroom lessons. Each guest has offered a different perspective for students. They make learning about important issues more meaningful to students, and these discussions sparked excitement, as well as participation,” says Lambert.

MSCM thanks the presenters for their engaging programming and plans to open sessions to marketing alumni in the area, starting this fall. Please contact Nicole Stilianos at nstili@temple.edu to receive invitations.

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