This past year has been a year of growth and outstanding achievements on the part of our students and faculty in the Department of Marketing and Supply Chain Management (MSCM).
Enrollment of MSCM majors is well over 1,000 students and numbers in the Marketing, Supply Chain, and Digital Marketing minors are strong. MSCM continues to enhance our practice-focused curriculum offerings by incorporating more analytics and experiential learning activities. MSCM launched a joint Master of Science in Strategic Advertising and Marketing with Klein College of Media and Communication, as well as an Enterprising Marketing Management concentration in our MS in Marketing.
MSCM hosted a Supply Chain Management career expo in the fall and a Marketing career expo and Consumer Insights event in the spring. MSCM and Temple American Marketing Association (TU-AMA) also hosted a Regional AMA Student Conference. Temple University Supply Chain Association (TU-SCA) hosted professional organizations for events and participated in site visits. Hundreds of students participated in these initiatives, and industry professionals delivered valuable presentations about industry trends and advised students of internship and job opportunities.
I am excited to report that this past year TU-AMA was again designated “Top 5″ out of over 400 global chapters by the American Marketing Association. TU-SCA students have also been successful in national and regional conferences and competitive events. Professional Sales Organization (PSO) students competed and placed in national and regional sales competitions. Outstanding students from TU-AMA, TU-SCA, and PSO were honored at an annual banquet sponsored by the MSCM department on April 26.
New faculty joined the department, including one SCM faculty member, Tim Young, with extensive industry experience and internationally recognized thought leader Dr. Subodha Kumar. We also hired Michael Hughes for the integrative business initiative. A number of faculty in Marketing, Supply Chain Management, and Business Communications will join MSCM in the fall.
Our research faculty and centers continue to produce innovative research and host national and global conferences. The 40th Annual INFORMS ISMS Conference, chaired by Xueming Luo, will bring over 900 conference attendees to Temple University and the Fox School of Business June 13-16. The Global Center for Big Data in Mobile Analytics also co-hosted the NYU 2017 Conference on Digital, Mobile Marketing, and Social Media Analytics in December 2017. The Center for Neural Decision Making will co-host its 7th Neuro Marketing conference at University of Michigan in June 2018, and center director Angelika Dimoka also led the initiative to host the Greek America Foundation’s 2018 National Innovation Conference at Temple University May 3-5.
MSCM is very excited to continue the momentum of excellence with additional faculty and new students. We look forward to working with alumni and other stakeholders to continue to increase the value we add to our students, employers, and our community.
Chairman, Marketing and Supply Chain Management Department