MBA Determination. Executive Oversight. Actionable Solutions.Fox Management Consulting

Defining a Market for CSAs

The CCEDC engaged Fox MC to develop a marketing plan for regional Community Supported Agriculture (CSA) programs that have farmed for less than 10 years. The team conducted extensive primary and secondary research to determine the target market for CSAs, articulate a unique value proposition, and create a guide to help new CSAs position and market themselves effectively to expand their CSA memberships and reduce member turnover. Read more.