August 11, 2015
Share

Print vs. Digital: Another Emotional Win for Paper
Director of Temple University’s Center for Neural Decision Making (CNDM) Dr. Angelika Dimoka and fellow CNDM researchers recently found that physical, print advertisements were able to activate a part of the brain that’s closely associated with desire and value. The team of researchers also found that test subjects spent more time with a physical ad than its digital counterpart, and that they were better able to quickly and confidently remember the print ad as the original advertising source.