April 15, 2015

An identity crisis for Philly brands?
Will an international audience embrace Philadelphia-area brands like Rita’s Water Ice or Philly Pretzel Factory, should these companies choose to expand? PBJ spoke with Dr. Jay I Sinha, Associate Professor of Marketing and Supply Chain Management at the Fox School, for a closer look at brand identity.

Jay SinhaMarketing and Supply Chain ManagementPhiladelphia Business Journal