A Business Model and Marketing Strategy for a Secondhand Retail Store
Opened in 1958, the Trading Post of the Board of Associates of Fox Chase Cancer Center (The Trading Post) is a thrift and consignment store that supports Fox Chase Cancer Center (FCCC). Fox Management Consulting was tasked with developing an enhanced business model and expansion plan for the store. Fox MC recommended that the Trading Post develop a hybrid model of brick and mortar with e-commerce to maximize profitability and increase funding for cancer research. Read more.