Travel Behavior Information and communication technology has developed rapidly over the past few years and, in turn, has revolutionized the way travelers use the internet and the very nature of the Tourism Market. Because technology has developed sufficiently such that it has substantially changed the nature of travel itself, researchers have been redesigning the models that predict behavior and business strategy. This presentations discusses some of these transformations and their implications for the tourism industry and more importantly, for future research in travel behavior.
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