Branding the Beat
“All we own as marketers are the brand mark, the products and the expression. People own the interpretation of it.” Marcus Collins, DBA ’21 The world of Hip Hop is full of references. Listen to lyrics from Jay-Z, Kendrick Lamar or Cardi B and hear plenty of allusions to events, people and products. But how […]
Goodbye, Black Friday
The holiday shopping season is upon us! But with a global pandemic, disrupted supply chains and more online shopping than ever—what will this season hold?