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March 2014 – International Business

By: Fox School

Michael E. Porter discusses regional and global competitiveness in Innovation Leadership Speaker Series Discussed in this issue: • Global MBA elevates to Top 50 by U.S. News & World Report • Temple Knowledge Map Research Program Launches • Journal of International Management Reaches High Impact Factor

Third Circuit Chief Judge McKee discusses free speech in education at Fox School

By: Fox School

U.S. Court of Appeals for the Third Circuit Chief Judge Theodore McKee, a member of the Temple University board of trustees, gave a public presentation Feb. 21 at the Fox School of Business on the topic of free speech in education. McKee, who visited the Fox School in his capacity as the Department of Legal […]

High school and college students ‘talk trash’ in Fox Design Challenge for litter abatement

By: Brandon Lausch

Gum. Plastic bags. Tipped over. People don’t want to touch trashcan handles. Those were some of the dozens of observations about trash and litter in Philadelphia that were handwritten on colorful sticky notes hanging on the windows of the rooftop Hamilton Garden at the Kimmel Center for the Performing Arts. Thanks to an outpouring of […]

Defending within: How to protect companies from advanced cyber-security threats

By: Alexis Wright-Whitley

Many companies and organizations have set up defenses to keep hackers on the outside, protecting the information of their customers and clients. However, with increasingly sophisticated use of malware, some hackers can sit silently within a company’s information systems for years without being detected. A new report from the Temple University Institute for Business and […]

Fox School, French partner ENPC receive Tier One rankings from CEO Magazine

By: Alexis Wright-Whitley

Temple University’s Fox School of Business and partner school ENPC School of Management in France have received Tier One rankings from the International Graduate Forum’s (IGF) 2013 Winter MBA Rankings. IGF compiled its rankings based on key performance indicators (KPIs) that are valued and of interest to prospective students. KPIs included: international diversity, class sizes, […]

Fox School Spring Connection career fair offers digital submission of resumes

By: Brandon Lausch

Paper resumes, a staple at career fairs, recently got an upgrade. In a first for the Philadelphia region, Temple University’s Fox School of Business used Recpass mobile technology to allow undergraduate and MBA students to submit their resumes to recruiters through personalized QR codes and a mobile application. The Fox School’s Feb. 19 Spring Connection, […]

Get Involved in the 5th Annual We Own It Summit

By: Fox School

The Alliance of Women Entrepreneurs (AWE) is the mid-Atlantic region’s largest organization dedicated to fostering high-growth businesses founded or led by women. They will be hosting the 5th Annual We Own It Summit on May 1st-2nd. The We Own It Summit is a dynamic gathering of leaders committed to advancing the leadership and participation of […]

Cutting-edge research combines fMRI and biometric results to reveal key elements in Super Bowl ad success

By: Brandon Lausch

The Time Warner Medialab, Innerscope Research and Temple University’s Center for Neural Decision Making (CNDM) at the Fox School of Business have announced the results of a comprehensive study of this year’s Super Bowl ads that reinforced the power of emotion and compelling storytelling. The research teams used a combination of biometric and fMRI (functional […]

Smellizing — imagining a product’s smell — increases consumer desire, study finds

By: Alexis Wright-Whitley

Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising. Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake. Professor of Marketing Maureen Morrin of […]

Business Plan Workshop: Entrepreneurial Marketing-2/20

By:

Thursday, February 20  4:30 – 6:00pm Alter 503D  Learn how to  take advantage of low cost marketing tactics, social media marketing, guerrilla marketing and more. Presented by Jean Wilcox, Entrepreneur & Professor of Marketing, Fox School of Business Cookies and coffee will be served!

Business Plan Workshop: Cashflows Profits and Financials- 2/18

By:

Tuesday, February 18 4:30 – 6:00pm Alter 503D Presented by Ted Lebow, Principal, JRI Consulting LLC Learn about financial assumptions and preparing pro forma financial statements for your business. Cookies and Coffee Will Be Served    

2013 Be Your Own Boss Bowl® Finalists featured in the Temple News!

By: Fox School

See how 2013 Be Your Own Boss Bowl ® finalists, Sarah and Rachel Stanton are expanding and growing Fruitstrology, in this video featured in Temple News. http://www.youtube.com/watch?v=CRQA3htmNio Click here to view full article  

Business Plan Workshop Competitive Analysis 2/13

By:

Thursday, February 13 4:30 – 6:00pm Alter 503D  Identifying your competition is essential when writing a business plan.  In this workshop learn how to analyze your competition through perceptual maps, competitor matrix, industry structure and environment. Presented by Rick Genzer, Owner, Genzer Associates Cookies and coffee will be served!

Assessing Ideas: The Good, The Bad and The Ugly 2/4

By: Fox School

Presented by Andrew Maxwell Entrepreneur & Assistant Professor Tuesday, February 4 4:30-6:00PM Alter Hall 503D Cookies and coffee will be served    

Business Plan Workshop: Creating Winning Business Models 2/6

By:

Learn about strategy, value chain, value path, business model and more. Critical stuff made digestible! Presented by Rob McNamee, Assistant Professor, Strategic Management Thursday, February 6 4:30-6:00PM Alter 503D

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