Marketing Archives - Fox School of Business

The Target Dress Challenge Sparks Conversation And Sales

You’d think that when consumer reaction to one of your products is generally negative, it would be bad for business. Not so, at least in the case of Target’s TGT -2.8% 1970s-style prairie dresses that rolled out in December.

Penfold, the storied British golf brand of James Bond fame, is Getting a New Wing from this Havertown Dad

Temple and Ipsos study shows effects of masking, social interaction

The study found that masks make it difficult to decipher emotions in a workplace and in customer service.

Are corporations using inflation to rake in huge profits?

Inflation is a problem right now. And recently, there’s been a lot of talk and speculation that some companies have been using inflation as a front to simply raise prices to improve profits. So is this happening?

RCN, the Princeton-based TV and internet provider, is rebranding itself as Astound

The new name will put RCN and its sister regional services under one national brand after several acquisitions in recent years.

Resurrecting the White Swan Mindset, How much more can be forecast

Listen to David Schraub, FSA,MAAA,CERA, SOA Research Institute Senior Practice Research Actuary and Dr. Guntram Werther, Professor at Temple University discuss Resurrecting the White Swan Mindset, How much more can be forecast with host, R. Dale Hall, FSA, CERA, MAAA, CFA, SOA Research Institute Managing Director.