Angelika Dimoka

Director, Center for Neural Dec Mk

  • Marketing and Supply Chain Management
Office:Alter Hall 510

Dr. Angelika Dimoka has been appointed as the Director of the Center for Neural Decision Making.

Dr. Dimoka received her PhD in Biomedical Engineering from the Viterbi School of Engineering, University of Southern California. Her research interests lie on decision neuroscience, and functional neuroimaging in marketing and MIS (neuromarketing and neuroIS), quantitative analysis of decision making in online marketplaces, and modeling of information pathways in the brain. Dr. Dimoka’s research has appeared in Journal of Marketing Research, MIS Quarterly, Information Systems Research, NeuroImage, Journal of Neuroscience Methods, Annals of Biomedical Engineering, and the IEEE Transactions on Biomedical Engineering. Dr. Dimoka has been a referee for many conferences and journals. Dr. Dimoka is the director of the Center for Neural Decision Making.