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Understanding the business of Pride

Corporate sponsorship of Pride Month, often seen in the form of rainbow logos or Pride-themed merchandise, has caught the attention of many in recent years—for better or worse.

Jeffrey Boles, associate professor and chair of the Legal Studies Department at the Fox School of Business, shares his perspective on the benefits, opportunities and challenges of corporate support for the LGBTQIA+ community. His areas of expertise are in criminal law, corporate governance, ethics and compliance, and he teaches an undergraduate course focusing on sexual orientation, gender identity and the law. Boles has openly identified as a member of the LGBTQIA+ community in the workplace for nearly two decades.