The benefit of trademarking company #hashtags
Firms can drive online engagement with consumers by strategically trademarking hashtags.
Transforming athlete branding during the pandemic
Athletes used social media to grow and expand their personal brands when faced with career interruptions caused by the COVID-19 pandemic.
Using Location Data to Predict what will be Popular
Trend forecasting has been around for years. Can a new approach help business owners and policymakers identify those trends more accurately?
Social media influencers and the future of digital advertising
Social media influencers are paid by companies to collaborate on promotions. How should companies adapt to this new form of marketing?
Why Don’t We Report Cyberbullying?
Social media can update platform designs to encourage users to report online harassment.
Athletes Can Develop their Brand while Doing Good
Consumers build stronger connections with athletes who use social media to promote doing good.
Micro-influencing has evolved Gen Z fashion, and it’s here to stay
Social media influencers are challenging traditional marketing strategies and revolutionizing the business of youth fashion.
The case against customer service on social media
Companies may want to think twice before replying to displeased customers on social media.
Are political tweets costing you a job?
People on the job hunt spend hours perfecting their resumes and cover letters, but it might actually be the political statements they make on social media that a recruiter is judging.
How do social media bots disseminate information?
Jason Thatcher and his co-authors discover that social media bots mainly operate in two ways: algorithmic social alertness and algorithmic social transmission.
What should athletes post on social media?
Athletes can take these concrete steps to leverage their connections with fans on social media.
The erosion of the work/nonwork divide
Leora Eisenstadt warns that the kinds of data that employers can track should be safeguarded by law, to both protect employees’ privacy and limit employers’ liability.
Why do users return to social media after quitting?
Why do people resume using social networking sites after quitting them? Jason Thatcher shares the primary reasons for why those who swear off social media come back.