Firms can drive online engagement with consumers by strategically trademarking hashtags.

Athletes used social media to grow and expand their personal brands when faced with career interruptions caused by the COVID-19 pandemic.

Trend forecasting has been around for years. Can a new approach help business owners and policymakers identify those trends more accurately?

Social media influencers are paid by companies to collaborate on promotions. How should companies adapt to this new form of marketing?

Social media can update platform designs to encourage users to report online harassment.

Consumers build stronger connections with athletes who use social media to promote doing good.

Social media influencers are challenging traditional marketing strategies and revolutionizing the business of youth fashion.

Companies may want to think twice before replying to displeased customers on social media.

People on the job hunt spend hours perfecting their resumes and cover letters, but it might actually be the political statements they make on social media that a recruiter is judging.

Jason Thatcher and his co-authors discover that social media bots mainly operate in two ways: algorithmic social alertness and algorithmic social transmission.

Athletes can take these concrete steps to leverage their connections with fans on social media.

Leora Eisenstadt warns that the kinds of data that employers can track should be safeguarded by law, to both protect employees’ privacy and limit employers’ liability.

Why do people resume using social networking sites after quitting them? Jason Thatcher shares the primary reasons for why those who swear off social media come back.