Tourism marketers are now branding destinations with a gender. What does this mean for their advertising strategies?
Consumers build stronger connections with athletes who use social media to promote doing good.
Gaming elements in mobile apps can help consumers build loyalty toward brands.
What does motherhood do to employees? New research shows how the hospitality industry can—and why they should—support working moms.
While robots might not be taking over the world any time soon, they’re rising stars in the restaurant industry.
If you don’t have anything nice to say, don’t say anything? New research says that this may not be the best for business.
When a home-sharing host’s initial interactions with guests reflect a personal touch, the trust established fortifies the relationship in the event of later service failures.
In this research, George Diemer sought to see if data supported a scorekeeper’s claim that NBA scorekeepers pad players’ stats.
Observations of employees and customers in the service environment can positively impact customers’ understanding of a brand.
When hospitality employees look and play the part, customers and potential employees get a better sense of the brand.
Taking a rude customer’s perspective may help employees understand underlying motivation and mitigate consequences.
Old-school gender color stereotypes suggest that women sports fans are likely to enjoy pink-colored clothing, but new research from Katie Sveinson tells another story.
Gym owners, trainers and fitness buffs are using VR and wearable technology. Researchers demonstrate their value.
How do people associate gender traits with destinations? And do those traits vary with different cultural backgrounds?
Athletes can take these concrete steps to leverage their connections with fans on social media.