Tourism marketers are now branding destinations with a gender. What does this mean for their advertising strategies?

Proponents of AI argue that it gives employees better feedback than a human boss, but detractors worry that it erodes trust between employees and their management.

Print media can encourage consumer engagement with advertisements and support memory retention of brands and products.

Social media influencers are challenging traditional marketing strategies and revolutionizing the business of youth fashion.

When a crisis hits the hotel industry, hotel managers typically default to discounts as a means of recovery. Is that the right move?

What’s the most effective time to send a reminder ads in order for retail companies to jog the customer’s memory and promote activities?

Employee voices can be critical to improving an organization. But underlying motivations of employees could render their contributions meaningless at best, or harmful at worst.