Tourism marketers are now branding destinations with a gender. What does this mean for their advertising strategies?

While robots might not be taking over the world any time soon, they’re rising stars in the restaurant industry.

When a home-sharing host’s initial interactions with guests reflect a personal touch, the trust established fortifies the relationship in the event of later service failures.

Observations of employees and customers in the service environment can positively impact customers’ understanding of a brand.

When hospitality employees look and play the part, customers and potential employees get a better sense of the brand.