Using Mobile Gaming to Build Brand Loyalty
Gaming elements in mobile apps can help consumers build loyalty toward brands.
Do NBA scorekeepers pad stats?
In this research, George Diemer sought to see if data supported a scorekeeper’s claim that NBA scorekeepers pad players’ stats.
Pro Sports and the ‘Pink’ Problem
Old-school gender color stereotypes suggest that women sports fans are likely to enjoy pink-colored clothing, but new research from Katie Sveinson tells another story.
Wearable technology for health and fitness
Gym owners, trainers and fitness buffs are using VR and wearable technology. Researchers demonstrate their value.
What should athletes post on social media?
Athletes can take these concrete steps to leverage their connections with fans on social media.
Navigating the iron cage: An institutional creation perspective of collegiate eSports
Where should eSports are live within U.S. colleges and universities: athletics or student affairs?
eSport management: Embracing eSport education and research opportunities
Researchers argue for the inclusion of organized eSport events and competitions in the sport management domain.
At a crossroads: The Senior Woman Administrator designation
Instead of fulfilling its original promise to give women a seat at the table in athletics, the NCAA’s Senior Woman Administrator (SWA) designation might be stifling their careers.