Using Mobile Gaming to Build Brand Loyalty
September 15, 2021
Gaming elements in mobile apps can help consumers build loyalty toward brands.
Signaling success with employee-customer interactions
March 2, 2021
Observations of employees and customers in the service environment can positively impact customers’ understanding of a brand.
How employee appearances communicate a brand
February 24, 2021
When hospitality employees look and play the part, customers and potential employees get a better sense of the brand.
Pro Sports and the ‘Pink’ Problem
January 5, 2021
Old-school gender color stereotypes suggest that women sports fans are likely to enjoy pink-colored clothing, but new research from Katie Sveinson tells another story.
What should athletes post on social media?
December 17, 2020
Athletes can take these concrete steps to leverage their connections with fans on social media.