Consumers build stronger connections with athletes who use social media to promote doing good.
The hospitality industry is faced with an urgent task to rethink how best to attract and retain employees.
Gaming elements in mobile apps can help consumers build loyalty toward brands.
Social media influencers are challenging traditional marketing strategies and revolutionizing the business of youth fashion.
Innovation is the mainspring of prosperous economies and a key component to alleviating humanity’s problems.
The actions of board members can extend past company reporting to affect the average worker.
Shared feelings of anger among community members can galvanize meaningful action towards the greater good.
Working in public accounting often means long hours, lots of travel and tight deadlines. How does quality of life affect audit quality?
Business culture can contribute to or inhibit success when small businesses work with government organizations.
As more data are collected and brokered, businesses need to be able to effectively appraise the value of the data they purchase.
Nudges can help bridge the choice disparities and inequities between socioeconomic classes.
How does a company’s research and development (R&D) intensity play out in the stock market?
Companies may want to think twice before replying to displeased customers on social media.
Corporate sponsorship of Pride Month, often seen in the form of rainbow logos or Pride-themed merchandise, has caught the attention of many in recent years—for better or worse.
A lot can change during a pandemic, but some things stay the same, like the importance of internships.