The benefit of trademarking company #hashtags
Firms can drive online engagement with consumers by strategically trademarking hashtags.
Transforming athlete branding during the pandemic
Athletes used social media to grow and expand their personal brands when faced with career interruptions caused by the COVID-19 pandemic.
What is Big Brother Watching?
New forensic technology has evolved in the 21st century. Its evolution has brought a host of ethical and legal implications.
Paying More to Consume Less? The Effects of Different Digital Media Payment Plans
Digital media is so addictive that consumers are paying more money to consume less media. What payment policies could help them out?
Using Context to Improve Service Recommendations
What can online reviews tell us about consumer purchasing preferences?
The Enduring Value of Print Media in a Digital World
Print media can encourage consumer engagement with advertisements and support memory retention of brands and products.
Using Mobile Gaming to Build Brand Loyalty
Gaming elements in mobile apps can help consumers build loyalty toward brands.
The case against customer service on social media
Companies may want to think twice before replying to displeased customers on social media.
Are political tweets costing you a job?
People on the job hunt spend hours perfecting their resumes and cover letters, but it might actually be the political statements they make on social media that a recruiter is judging.
Destination gender
How do people associate gender traits with destinations? And do those traits vary with different cultural backgrounds?