Firms can drive online engagement with consumers by strategically trademarking hashtags.

Athletes used social media to grow and expand their personal brands when faced with career interruptions caused by the COVID-19 pandemic.

New forensic technology has evolved in the 21st century. Its evolution has brought a host of ethical and legal implications.

Digital media is so addictive that consumers are paying more money to consume less media. What payment policies could help them out?

What can online reviews tell us about consumer purchasing preferences?

Print media can encourage consumer engagement with advertisements and support memory retention of brands and products.

Gaming elements in mobile apps can help consumers build loyalty toward brands.

Companies may want to think twice before replying to displeased customers on social media.

People on the job hunt spend hours perfecting their resumes and cover letters, but it might actually be the political statements they make on social media that a recruiter is judging.

How do people associate gender traits with destinations? And do those traits vary with different cultural backgrounds?