Businesses can improve crowdfunding outcomes by voluntarily obtaining auditor reviews.

Flexibility gained through outsourcing can help businesses quickly adapt to uncertain markets.

Consumers build stronger connections with athletes who use social media to promote doing good.

Gaming elements in mobile apps can help consumers build loyalty toward brands.

Social media influencers are challenging traditional marketing strategies and revolutionizing the business of youth fashion.

The actions of board members can extend past company reporting to affect the average worker.

Companies may want to think twice before replying to displeased customers on social media.

Munir Mandviwalla and his co-authors outline seven recommendations for industry to consider as the world recovers from the pandemic.

What’s the most effective time to send a reminder ads in order for retail companies to jog the customer’s memory and promote activities?