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Behavioral Decision Making

A dynamic decision-making framework for human behavior

November 10, 2020

According to traditional dual-process theory, human decision-making consists of two competing sides: the emotional, impulsive side and the logical, deliberate side. People tend to primarily utilize their emotions to make a decision, and only occasionally use their logical side to override these impulses. However, Vinod Venkatraman takes a more nuanced and comprehensive approach and argues […]

Why do users return to social media after quitting?

November 10, 2020

Why do people resume using social networking sites after quitting them? By using the economic theory on return migration to develop a model, Jason Thatcher and his colleagues determine the primary reasons for why those who swear off social media come back. Thatcher and his co-authors studied two types of people: those who had stopped […]