"Attadamoun Co-operative: Women's Emancipation and an Existential Dilemma" with Dr. Mounir Chaouki, and Dr. Bertrand Guillotin. The case, suitable for undergraduate and graduate classes on global strategy and entrepreneurship, talks about a powerful woman protagonist who is the founder and president of the co-operative, successfully brings hope to women in the village but deals with an Existential Dilemma during the pandemic. Watch the video.
"Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand" with Prof. Sara Honovich and Jennifer Sundstrom-Fitzgerald. The case talks about a bridal wear designer, Inbal Dror, and her vice-president of marketing and business development, Mr. Yehuda Katzman who has been successful in identifying new markets to continue expanding Dror’s global reach,but faces difficulty and challenges when penetrating the vast and culturally different markets of China and the Far East. Watch the video.
"La Colombe Coffee Roasters: Tangible and Intangible Elements of Brand Identity", with Ram Mudambi. The case talks about a coffee café chain in Philadelphia, PA that is dealing with the classic business dilemma of whether it should scale up its business to cater to the mass market or continue serving a niche segment through its artisanal cafes. Watch the video.
"Chick-fil-A: International Expansion Challenges" with Bertrand Guillotin. The case deals with competitive strategies in a global business environment, more specifically, it discusses concerns with customer behaviors, perceptions, and values, and how they affect their decision to associate with a brand. Watch the video.
"Swoon: Mixing Up the Perfect Marketing Cocktail" with Sheri Lambert and Marilyn Anthony. This is a marketing case that deals with brand positioning, competitive advantage of innovation and the risks and rewards of Omni channel marketing. Watch the video.
