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Friday, June 3rd

12:00 pm Shuttle Departs Sonesta Hotel for Alter Hall
12:30 pm Lunch and Networking
1:50 pm Opening Remarks
Angelika Dimoka, Director, Center for Neural Decision Making, Temple University
M. Moshe Porat, Dean, Fox School of Business, Temple University
Michele Masucci, Vice President for Research Administration, Temple University
2:00 pm “Consumer Neuroscience 2020” – Panel Presentation
Organizers:
Uma Karmarkar, Harvard Business School
Vinod Venkatraman, Temple University

Panelists:
Kimberly R. Clark, Merchant Mechanics
Andrew Smith, Hershey’s
Michael E. Smith, Nielsen Consumer Neuroscience
Manuel Garcia-Garcia, Advertising Research Foundation
Carolyn Yoon, University of Michigan

3:15 pm Break
3:45 pm “Consumer Neuroscience 2020” – Panel Discussion
5:00 pm Poster Session and Cocktails – PDF
6:00 pm Shuttle Departs Alter Hall for Formal Opening Reception
6:30 pm Formal Opening Reception
Independence Visitor Center, 1 N. Independence Mall West
9:00 pm Shuttle returns Guests to Sonesta Hotel

Saturday, June 4th

7:40 am Shuttle departs Sonesta Hotel for Alter Hall
8:00 am Breakfast and Networking
9:00 am Session 1: Value and Preferences
Chair: Vinod Venkatraman, Temple University
9:00 am Russell Poldrack, Stanford University
Automatic influences on value
9:25 am Daphna Shohamy, Columbia University
Memory, value and choices in the human brain
9:50 am Jaime J. Castrellon, Vanderbilt University
Monoamine oxidase A: a genetic marker of social reward preferences
10:15 am Break
10:45 am Session 2: Consumer Neuroscience
Chair: Carolyn Yoon, University of Michigan
10:45 am Emily Falk, University of Pennsylvania
Value-based virality: How ideas spread from brain to brain
11:10 am Hang-yee Chan, Erasmus University, Which brands go together? Neural response patterns during visual imagery of consumer brands are associated with subsequent evaluations on co-branding
11:35 am Steven J. Stanton, Oakland University
Testosterone administration reduces loss aversion and modifies consumer preferences
12:00 pm Ronen Zilberman, MIT
Neural measures of engagement predict negative preferences in live political debates
12:30 pm Lunch
2:00 pm Session 3: Applied Decision Neuroscience
Chair: Angelika Dimoka, Temple University
2:00 pm Michael Platt, University of Pennsylvania
Foraging for information in prefrontal cortex
2:25 pm Anthony Jack, Case Western Reserve University
Beyond psychology to the neuroscience of decision making: not just dual, but also dueling processes
2:50 pm Rebecca K. Helm, Cornell University
Covariations of brain activation with reported criminal behaviors when making risky choices: A fuzzy-trace theory approach to understanding crime in the brain
3:15 pm Break
3:45 pm Session 4: Risk/ Framing/ Discounting
Chair: Uma Karmarkar, Harvard Business School
3:45 pm Milica Mormann, University of Miami
Testing theories of risky choice using behavioral and eye-tracking data
4:10 pm Crystal Reeck, Temple University
Something in the eyes: Information search strategies both reveal and shape intertemporal choice
4:35 pm Gregory Samanez Larkin, Yale University
Adult age differences in discounting across domains: Increased discounting of social and health-related rewards
5:00 pm Rosa Li, Duke University
Reason’s enemy in not emotion: Engagement of cognitive control networks explains biases in gain/loss framing
5:30 pm Shuttle Departs Alter Hall for Sonesta Hotel
6:30 pm Shuttle Departs Sonesta Hotel for Social Event
7:00 pm Social Event
Waterfront Square, 901 North Penn Street, Philadelphia PA 19123
9:30 pm 1st Shuttle departs social event to return Guests to Sonesta Hotel
10:00 pm 2nd Shuttle departs social event to return Guests to Sonesta Hotel

Sunday, June 5th

8:10 am Shuttle Departs Sonesta Hotel for Alter Hall
8:30 am Breakfast and Networking
9:30 am “Societal and ethical implications of decision neuroscience”
Organizer: Joe Kable, University of Pennsylvania
Panelists:
Martha Farah, University of Pennsylvania
Joe Kable, University of Pennsylvania
Diana Robertson, University of Pennsylvania
Gregory Samanez-Larkin, Yale University
10:45 am Break
11:15 am Session 5: Information Processing
Chair: Crystal Reeck, Temple University
11:15 am Gideon Nave, Caltech
Extrapolative beliefs in perceptual and economic decisions: Evidence of a common mechanism
11:40 am Michael Shadlen, Columbia University
Influence of noise volatility on choice, reaction time and confidence: A neurobiological perspective
12:05 pm Sean O’Bryan, Texas Tech University
Reactivation strength underlies successful stopping in self-paced learning
12:30 pm Lunch and Closing Remarks
*Boxed Lunches will be served so attendees can depart after brief remarks
1:10 pm Shuttle departs for Sonesta Hotel