Research Interests: Consumer Decision Making and Sensory Processing
Office:Alter Hall 513
Dr. Maureen (Mimi) Morrin joined the Fox School of Business at Temple University in January 2013 as Professor of Marketing. Her current research is focused on examining how the human senses impact the consumer decision-making process. Her articles have been published in journals such as the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. She is a member of the editorial review board of the Journal of Marketing and the Journal of Public Policy & Marketing and is an Area Editor for the Journal of Consumer Psychology. She has received several awards and external grants to support her research. She teaches database marketing and business analytics at the undergraduate and graduate levels. Professor Morrin received her Ph.D. from New York University, where she was a Consortium Fellow and won an Outstanding Teaching award. She also is a graduate of Thunderbird, the American Graduate School of International Management (MBA) and Georgetown University (BSFS). Her background includes five years of corporate work experience in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products).
Learn more about Mimi Morrin.
Dr. Reynolds-McIlnay graduated from the Fox School of Business in 2016. She is now an Assistant Professor of Merchandising Management at the Oregon State University College of Business and 2014 AMA-Sheth Fellow. Her research interests include consumer behavior, shopper marketing, atmospherics, and sensory marketing. She conducts research investigating the effects of retail environment stimuli on shopper behavioral and affective responses. She is a member of the American Marketing Association (AMA), Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and during her time at Fox managed the Consumer Sensory Innovation Lab (CSIL). Before pursuing her PhD, Ryann was a Sales Manager with JCPenney and a Product Manager with Victoria’s Secret. She opened the first off-mall concept JCPenney store in the Northeast region and a PINK store in conjunction with a Victoria’s Secret store remodel. She completed her PhD in Marketing at the Temple University Fox School of Business (2016) and earned her MBA and BS in Marketing, both from the Pennsylvania State University.
Recent Publication based on her dissertation: Reynolds-McIlnay, Ryann, Maureen Morrin, and Jens Nordfält (2017), “How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments,” Journal of Retailing, 93 (3), 266-282.
Dr. Keech graduated from the Fox School of Business in 2017. She is now an Assistant Professor in the Department of Business, Organizations and Society at Franklin and Marshall College in Lancaster, PA.
Forthcoming Publication: (October 2018) in Psychology & Marketing titled, “Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption.”
Current Doctoral Student
Ning Ye is a Ph.D. candidate in Marketing at Temple University. Her research interests focus on sensory marketing, food decision-making, and prosocial behavior.
Ning is on the academic job market in the 2018-2019 year, and will be available for interviews at the 2018 AMA Summer Academic Conference in Boston, MA.
Ning is the winner of the 2017 ACR/Sheth Foundation Dissertation Proposal Competition, and the 2017 AMA-Sheth Foundation Doctoral Consortium Fellow. She has received a 2018 Doctoral Dissertation Proposal Award from the Department of Marketing and Supply Chain Management at the Fox School of Business, and a 2017 Harry A. Cochran Research Center Award for Excellence in Research by a Doctoral Student. Her research has won a total of five research seed grants from Young Scholars Forum at Temple University ($8,500 in total). Ning has one publication at the Journal of Environmental Psychology and several working papers including two invited for second review at the Journal of Consumer Psychology, and one under second review at the International Journal of Advertising. She has given 12 poster or conference presentations at various conferences, such as Association for Consumer Research, Society for Consumer Psychology conferences, and the 12th Pangborn Sensory Science Symposium.
Ning taught Marketing Research in Fall 2017, and received a departmental Doctoral Teaching Award. Before joining the Consumer Sensory Innovation Lab, she received her Master’s Degree in Marketing from Johns Hopkins University and Bachelor’s Degree in Business English from Dongbei University of Finance and Economics, China.
Current Doctoral Student
Farrah Wu is a Ph.D. Candidate for Business Administration with a focus on marketing and consumer research. She holds a Bachelor of Science degree in Biotechnology and a Master of Science degree in Cell and Molecular Biology. Prior to joining the Fox School of Business, Farrah acquired extensive experience in cancer research and she, as a research specialist at the University of Pennsylvania, collaborated with Novartis on a pre-clinical trial, leading to her later interests in healthcare-related business research. In addition, Farrah, once a visiting scholar at the University of Oxford, studies how multi-sensory experiences affect decision making, in the domains of pricing, store design, and product design.
Nese Nur Onuklu
Current Doctoral Student
Nur is a third-year doctoral student, currently focusing on cross-modal scent effects as well as connections between self-regulation and sensory stimuli. Before joining the PhD program, Nur received MBA degree from University of Michigan, Ross School of Business with merit-based full tuition scholarship.