Pham, Nguyen, Maureen Morrin and Melissa Bublitz, “Flavor Halos and Consumer Perceptions of Food Healthfulness,” forthcoming at European Journal of Marketing.

Nenkov, Gergana, Maureen Morrin, Virginie Maille, Tracy Rank-Christman, and May O. Lwin, “Sense and Sensibility: The Impact of Visual and Auditory Sensory Input on Marketplace Morality,” forthcoming at Journal of Business Research.

Madzharov, Adriana, Ning Ye, Maureen Morrin, and Lauren Block, “The Impact of Coffee-Like Scent on Consumer Expectations and Performance,” (2018) Journal of Environmental Psychology, 57, 83-86.

Reynolds-McIlnay, Ryann, Maureen Morrin and Jens Nordfelt, “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments,” (2017), Journal of Retailing, 93(3), 266-282.

Rank-Christman, Tracy, Maureen Morrin, and Christine Ringler “R-E-S-P-E-C-T Find Out What My Name Means to Me: The Effects of Marketplace Misidentification on Consumption,” (2017), Journal of Consumer Psychology, 27(3), 333-340.

Lwin, May O., Maureen Morrin, Chiao Sing Trinetta Chong and Su Xin Goh, “Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy,” (2016) Journal of Behavioral Decision Making, 29 (2-3), 336-350.

Bickart, Barbara, Maureen Morrin, and S. Ratneshwar, “Does It Pay to Beat Around the Bush: The Case of the Obfuscating Salesperson,” (2015) Journal of Consumer Psychology, 25(4), 596-608.

Madzharov, Adriana, Lauren Block, and Maureen Morrin, “The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior,” (2015) Journal of Marketing, 79(1, January), 83-96.

Krishna, Aradhna, Maureen Morrin, and Eda Sayen, “Smellizing Cookies and Salivating: A Focus on Olfactory Imagery,” (2014) Journal of Consumer Research 41(June), 18-34.

Lwin, May O., Maureen Morrin, Stanley W. H. Tang, Jin Yong Low, Thu Nguyen, and Wei Xun Lee, “See the Seal? Understanding Restrained Eaters’ Responses to Nutritional Messages on Food Packaging,” (2014) lead article, Journal of Health Communication, 29(8), 745-761.

Morrin, Maureen, J. Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter, “Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/n Heuristic,” (2012) Journal of Marketing Research. 49 (4), 537-550.

Reimann, Martin, Wilko Feye, Alan J. Malter, Josh Ackerman, Raquel Castano, Nitika Garg, Robert Kreuzbauer, Aparna A. Labroo, Angela Y. Lee, Maureen Morrin, Gergana Y. Nenkov, Jesper H. Nielsen, Maria Perez, Gratiana Pol, Jose Antonio Rosa, Carolyn Yoon, Chen-Bo Zhong, (2012)”Embodiment in Judgment and Choice,” Journal of Neuroscience, Psychology, and Economics, 5(2), 104-123.

Lwin, May O. and Maureen Morrin, (2012) “Movie Theatre Commercials: The Impact of Scent and Pictures on Brand Evaluations and Ad Recall,” Journal of Consumer Behaviour, 11 (3), 264-272.

Morrin, Maureen, Aradhna Krishna, and May O. Lwin (2011) “Is Scent-Enhanced Memory Immune to Retroactive Interference?” Journal of Consumer Psychology, 21(3), 354-361.

Lwin, May O., Maureen Morrin, and Aradhna Krishna, (2010) “Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory” Journal of Consumer Psychology, 20(3), 317-326.

Krishna, Aradhna, May Lwin, and Maureen Morrin, (2010) “Product Scent and Memory,” Journal of Consumer Research 37(June), 57-67.

Chebat, Jean-Charles, Maureen Morrin and Daniel-Robert Chebat, (2009) “Does Age Attenuate the Impact of Pleasant Ambient Scent on Consumer Response?” Environment & Behavior, 41(2), 258-267.

Nenkov, Gergana, J. Jeffrey Inman, John Hulland and Maureen Morrin, (2009) “The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases,” Journal of Marketing Research, XLVI (December), 764-776.

Krishna, Aradhna and Maureen Morrin, (2008) “Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues,” Journal of Consumer Research, 34 (6), 807-818.

Bechwati, Nada Nasr and Maureen Morrin, (2007) “Understanding Voter Vengeance,” Journal of Consumer Psychology, 17(4), 277-291.

Chebat, Jean-Charles and Maureen Morrin, (2007) “Colors and Cultures: Exploring the Effects of Mall Decor on French- and Anglo-Canadian Consumer Perceptions,” Journal of Business Research 60, 189-196.

Morrin, Maureen, Jonathan Lee and Greg Allenby, “Determinants of Trademark Dilution,” (2006) Journal of Consumer Research, 33 (September), 248-257.

Morrin, Maureen and Jean-Charles Chebat, “Person-Place Congruency: The Interactive Effects of Shopper Style and Mall Atmospherics on Consumer Expenditures,” (2005) Journal of Service Research, 8 (2), 181-191.

Bechwati, Nada Nasr and Maureen Morrin (2003), “Outraged Consumers: Getting Even at the Expense of Getting a Good Deal,” Journal of Consumer Psychology, 13 (4), 440-453.

Morrin, Maureen and S. Ratneshwar (2003), “Does It Make Sense to Use Scents to Enhance Brand Memory?” Journal of Marketing Research, 40 (1), 10-25. Received Bright Idea in Marketing and Brands Award from NJPRO/Seton Hall, 9/2004.

Morrin, Maureen, Jacob Jacoby, Gita Johar, Xin He, Alfred Kuss, and David Mazursky (2002), “Taking Stock of Stockbrokers: Exploring Momentum Versus Contrarian Investor Strategies and Profiles,” Journal of Consumer Research, 29 (2), 188-198.

Alon, Anat, Maureen Morrin, and Nada Nasr (2002), “Comparing Journal of Consumer Psychology and Journal of Consumer Research,” Journal of Consumer Psychology, 12 (1), 15-20. Reprinted in Consumer Behaviour, ed. Margaret Hogg, University of Lancaster, Sage Publications, June 2005, vol. 1, as part of the Sage Library in Business and Management series.

Jacoby, Jacob, Maureen Morrin, James Jaccard, Zeynep Gurhan, Alfred Kuss, and Durairaj Maheswaran (2002), “Mapping Attitude Formation as a Function of Information Input: On-line Processing Models of Attitude Formation,” Journal of Consumer Psychology, 12 (1), 21-34.

Morrin, Maureen and S. Ratneshwar (2000), “The Impact of Ambient Scent on Evaluation, Attention and Memory for Familiar and Unfamiliar Brands,” Journal of Business Research, 49 (2), 157-165.

Morrin, Maureen (1999), “The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes,” Journal of Marketing Research, 36 (4), 517-525.

Jacoby, Jacob, Gita Johar, and Maureen Morrin. (1998), “Consumer Behavior: A Quadrennium,” Annual Review of Psychology, 49, 319-344.