Conference June 5 – 6, 2014

Sponsored by the Fox School of Business, Department of Marketing and Supply Chain Management and The National Laboratory for Tourism and eCommerce



Dr. Aradhna Krishna, Dwight F. Benton Professor of Marketing, Ross School of Business at the University of Michigan, USA. Author of numerous top tier articles and books on sensory marketing, Dr. Krishna is largely responsible for “launching” the field in consumer behavior. Her research explores ways in which a product’s look, feel, taste, sound, and smell contribute to how it is perceived, and how people respond to it. She held the first academic conference on sensory marketing, has edited a book on the subject and is writing a second, and runs a sensory marketing research laboratory. She received her Ph.D. from New York University and served on the faculty of Columbia University (Bio | Email:


Dr. Johan Lundstrom, Director of the Cognitive Neuroimaging Lab at the Monell Chemical Senses Center, Philadelphia PA, USA; Dept. of Clinical Neuroscience, Karolinska Institute; Dept. of Psychology, University of Pennsylvania, PA. Dr. Lundstrom uses fMRI and other similar techniques to study how olfaction is processed in the human brain. He investigates multi-sensory perception and how multiple congruent and incongruent stimuli are differentially perceived and processed. He also investigates how the brain differentially processes social odors (aka pheromones) vs. environmental odors. (Bio | Email:

giannapixDr. Gianna Moscardo, Associate Dean Research Education, Faculty of Law, Business, & Creative Arts, Professor School of Business, James Cook University, Townsville, Queensland, 4811 Australia. Her qualifications in applied psychology and sociology support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities.  She has published extensively on tourism and related areas with more than 170 refereed papers or book chapters.  Professor Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Finland and the United States. Her recent project areas include evaluating tourism as a tool for economic development in rural regions, tourist experience analysis and tourist shopping villages. (Email:

Lab Panelists

jasoncheinpicDr. Jason CheinAssociate Professor in the Department of Psychology (Brain, Behavior, & Cognition) at Temple University. Broadly, research in Dr. Chein’s laboratory employs a cognitive neuroscientific approach to evaluate alternative theoretical claims surrounding the basic mechanisms of cognition, the relationship among these mechanisms, and the contribution each makes to high-level cognitive function. Dr. Chein has extensive training in the use of functional magnetic resonance imaging (fMRI) and employs this technique in combination with traditional behavioral measures to pursue his research goals. His primary research focus is on the psychological and neurobiological underpinnings of working memory (immediate memory, short-term memory, controlled attention), and its role in cognitive control, learning, and decision making. Dr. Chein obtained his undergraduate degrees in Psychology and Computer Science from Temple University in 1997, and rejoined the Temple community as a member of the faculty in January of 2006. During the interim, he earned his M.S. and Ph.D. in cognitive psychology with a specialization in cognitive neuroscience from the University of Pittsburgh and then completed a post-doctoral fellowship at Princeton University.  Dr. Chein currently teaches courses in Cognitive Psychology and Functional Neuroimaging. He is a member of the Cognitive Neuroscience Society, the Psychonomic Society, the American Psychological Association, and the Society for Neuroscience. Email:

Dr. Daniel Fesenmaier, Professor and Director of the National Laboratory for Tourism & eCommerce at Temple University, School of Tourism and Hospitality Management, Philadelphia PA, USA. Dr. Fesenmeier is responsible for directing travel and tourism research projects and providing consulting services to national, state, region and local tourism organizations. He is author of over 150 articles dealing with tourism marketing, advertising evaluation and information technology. Dr. Fesenmaier received his Ph.D. in geography from the University of Western Ontario in London, Canada. (Email:

20130515_cream_ 5173Dr. John Hayes, Assistant Professor of Food Science at Penn State University, studies human flavor perception and how this can influence the food choice people make. John earned a BS and MS in Food Science from Cornell, and a PhD in Nutrition from the University of Connecticut before completing an NIH T32 postdoctoral fellowship in behavioral genetics and alcohol addiction at Brown University. He teaches classes on sensory science, ingestive behavior, and food addiction, and is director of the Sensory Evaluation Center. John runs a federally funded research program exploring chemical senses, food choice, and connections between the two. He serves on the editorial boards of Chemosensory Perception and the Journal of the Science of Food and Agriculture. (Email:

BevTepper_LumengJinDr. Beverly Tepper, Professor and Director of the Sensory Evaluation Laboratory at Rutgers University, New Jersey, USA. Dr. Tepper is co-founder and Director of the Rutgers Center for Sensory Sciences & Innovation (CSSI), an industry-university research and discovery partnership that goes live in early 2014 ( Dr. Tepper has received research funding from the National Institutes of Health, the National Cancer Institute, the American Heart Association, the U.S. Dept of Agriculture and the food industry to investigate issues related to sensory perception and consumer testing for new food technologies and the influence of genetic variation in taste perception on oral sensations and food choice. (Bio | Email:

Corporate Panelists

Wendy Diamond, Vice President, Consumer Goods Marketing, Mane (, Wayne New Jersey, USA. Ms. Diamond is a visionary fragrance marketing expert and brand strategist with extensive commercial experience in consumer packaged goods.  In her current role at Mane USA, she is responsible for comprehensive  trend marketing, conceptual development and sensory analysis for the personal care and  home fragrance categories which helps to  guide a diverse portfolio of clients.

new wendy bw

Caroline Fabrigas, President of Scents Marketing, Inc. and Scent World Events LLC (, New York, NY, USA. A native of the U.K., Ms. Fabrigas brings a wealth of experience from the beauty industry, having worked in brand development, marketing and sales for firms such as Clarins group, Lancome, Estee Lauder, Chane,l and Fusion Brands. Ms. Fabrigas is also an expert on environmental scenting, having managed the Scent Marketing Institute, which was founded by her late husband, Harald H. Vogt.


Andrew Kindfuller, ScentAir Technologies Inc.’s Chief Executive Officer, is a seasoned business executive with over 25 years of sales, marketing and executive management experience.  Andy spent 10 years with International Flavors & Fragrances, a global fragrance market leader, in a variety of domestic and international business development and executive management positions.  Subsequently, he served as Chief Operating Officer of Guthy-Renker International, the makers of Proactiv and other direct sales continuity products.  Prior to joining ScentAir, he was CEO of a national sales and service company.  Andy grew up in the Philadelphia area and received an MBA from University of Pennsylvania’s Wharton School of Business and a JD from Georgetown University.

Andrew Kindfuller

Dr. Michelle Niedziela, Scientific Director of Neuroscience/Flavor & Fragrance Research at HCD Research in NJ (, is an expert in neuropsychology, psychology and consumer science, with a focus on flavor and fragrance technologies. She has worked in both academic and industry environments, including stints at Monell, Johnson & Johnson, and Mars Chocolate. At HCD she directs a new division that integrates neuroscientific and physiological tools into clients’ usability, media, video game and consumer product research efforts. Michelle obtained a PhD and masters in neuroscience and biopsychology from Purdue University and a BS in psychology from Florida State University. (Email: