Conference June 5 – 6, 2014

Sponsored by the Fox School of Business, Department of Marketing and Supply Chain Management and The National Laboratory for Tourism and eCommerce



This conference focuses on the role of customer experiences, encompassing the impact of all five human senses — sight, sound, touch, smell, and taste – on the customer’s experience of brands, products, services, spaces, and places. A growing body of literature demonstrates the important role of the senses on mood, attitude formation, memory performance and choice behavior. This conference will focus on the nature of senses, their role in affecting consumer behavior and emotion, and their application within a range of settings including product and service design. The conference is designed to appeal to researchers in the fields of Marketing, Tourism, and related areas, as well as to managers responsible for developing and improving the customer experience.

Abstracts Due: February 1, 2014

Notifications By: February 14, 2014

Early Registration: Extended to June 1, 2014

Conference Dates: June 5 (8 a.m) – June 6 (2 p.m.), 2014

Conference Co-Chairs:

Maureen (Mimi) Morrin, Professor of Marketing
Fox School of Business, Temple University

Dr. Maureen (Mimi) Morrin joined the Fox School of Business at Temple University in January 2013 as Professor of Marketing. Her current research is focused on examining how the human senses impact the consumer decision-making process. Her articles have been published in journals such as the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. She is a member of the editorial review board of the Journal of Marketing and the Journal of Public Policy & Marketing and is an Area Editor for the Journal of Consumer Psychology. She has received several awards and external grants to support her research. She enjoys teaching database marketing and business analytics at the undergraduate and graduate levels. Professor Morrin received her Ph.D. from New York University, where she was a Consortium Fellow and won an Outstanding Teaching award. She also is a graduate of Thunderbird, the American Graduate School of International Management (MBA) and Georgetown University (BSFS). Her background includes five years of corporate work experience in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products).

Daniel Fesenmaier, Professor of Tourism
School of Tourism and Hospitality Management, Temple University

Dr. Daniel Fesenmaier is the Professor and Director of the National Laboratory for Tourism and eCommerce (NLTeC) for the School of Tourism and Hospitality Management, Temple University. Dr. Fesenmaier is author of over articles dealing with tourism marketing, advertising evaluation and information technology. He has co-authored a monograph and co-edited five books focusing various aspects of tourism marketing and development, and is co-founding editor of Tourism Analysis; past Editor-in-Chief, Journal of Information Technology and Tourism, and is editor of the Foundations in Tourism Research Series in the Journal of Travel Research. He is a Fellow, International Academy for the Study of Tourism; an adjunct Professor, Modul University – Vienna; and Co-founder, Tourism Education Futures Initiative. Dr. Fesenmaier has received several awards for excellence in research including the Travel and Tourism Research Association (TTRA) Lifetime Achievement Award (2013), the Hannes Werthner Tourism and Technology Lifetime Achievement Award (2013), The Michael D. Olsen Research Award from the University of Delaware (2010) and the Medal of Exceptional Scholarly Achievement (CPTHL, 2007). Dr. Fesenmaier received his Ph. D. in geography from the University of Western Ontario in London, Canada. He has taught at the University of Oklahoma, Texas A&M University and Indiana University and the University of Illinois before coming to Temple University.


Please contact Maureen Morrin ( if you would like information on exhibitor space.