How You Make Decisions Can Affect Your Patience
Would you rather have $5 today or $10 in a month? Dr. Crystal Reeck, assistant professor of the Department of Marketing and Supply Chain Management at the Fox School, has recently found that how you approach making these decisions can impact your ability to be patient and choose the longer-term option.



Paper Beats Digital In Many Ways, According To Neuroscience
Don’t pull the plug on that direct mail campaign just yet. New research from the CNDM has again shown that content on paper affects our brains in different and more powerful ways.



Neuromarketing: Pseudoscience No More
An exciting new study from CNDM researchers takes aim at the most popular neuromarketing technologies in an attempt to validate their effectiveness.


“The Emotional Journey” as a Key Element in Super Bowl Ad Success
The Time Warner Medialab, Innerscope Research, and CNDM announce the results of a study of Super Bowl ads that reinforce the power of emotion and compelling storytelling.


I Can’t Think!
The Twitterization of our culture has revolutionized our lives, but with an unintended consequence—our overloaded brains freeze when we have to make decisions.