Becca is an Assistant Professor of Marketing at the Fox School of Business and a Project Executive with Fox Management Consulting, where she manages consulting engagements and leads marketing strategy for the practice.
She has professional experience in entrepreneurial ventures, marketing, sales, and nonprofit fundraising. Her consulting experience includes market evaluation for a financial services software company, new market development for a regional lender, sales training for loan officers at local community bank, a US market entry strategy for an Australian beverage company, a business model and revenue strategy for a fashion-related social media app, and a turnaround strategy for a local performing arts center.
Prior to joining Fox, Becca served as cofounder and Executive Director of VCC-West Philly, a congregation located in the University City section of Philadelphia. In this role, she bootstrapped it to a self-sustained enterprise with 200+ active participants and 65 regular volunteers. While there, an independent survey ranked the organization in the top 15% of 27,000 similar organizations.
Becca has completed work in Bolivia, Uganda, and Brazil, and India. These projects focused on entrepreneurship in limited resource economies, microfinance, marketing and sales, and social impact.
Becca earned an MBA from Temple University’s Fox School of Business and a BA in English from Loyola University, Chicago.