Think Critically & Communicate Clearly

Gain real-world experience with a leader in marketing research and practice—develop critical knowledge and skills required to elevate your career in today’s competitive job market. At the Fox School, we offer a wide range of undergraduate and graduate programs in marketing designed to equip students with the ability to solve problems, think critically and communicate clearly.

Pursue a degree in marketing to enter a challenging field that includes the promotion and selling of products or services. Students explore market research, advertising, digital media, communications, strategy, sales and management. Fox faculty have extensive resumes that combine real-world experience with theory practice in the classroom; marketing electives incorporate a variety of hands-on, real work opportunities for students to develop their skills and portfolios.

Undergraduate Major

Gain the knowledge necessary for a successful career in a variety of marketing disciplines. Students implement the practical application of basic marketing concepts and principles through coursework, internships, and participation in industry-specific projects. Graduates secure jobs in areas such as account management, advertising, customer service, digital marketing, research, management, and sales. Marketing majors can opt to select their own path of Marketing electives or follow a career- focused coursework tailored to specific interests and fields.

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Undergraduate Minors

The Marketing minor allows students to explore a firm’s value creation, customer acquisition, and development and retention processes, expanding career options especially for students with majors in Business Management, Entrepreneurship, Finance, Human Resources, International Business, Management Information Systems, and Real Estate. Students can develop career based competencies in the marketing minor.

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Integrates marketing with digital technology and analytics to prepare students for new and emerging jobs related to analytics, blogging, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, customer relationship management, information architecture, social media, e-commerce, and media design.

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Graduate Programs

Gain an in-depth understanding of digital marketing best practices and high-demand skills in marketing and technology so you can position yourself to thrive at the frontline of the changing media environment.

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Competitively position yourself in the fast-changing marketing research industry by enhancing your understanding of data analytics, consumer and buyer behavior, and the technology trends affecting survey data collection.

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Doctoral Programs

Prepare for an exceptional academic career with recognized experts and successful researchers. The Fox PhD program’s Marketing concentration provides rigorous training in scholarly academic research and university-level teaching with support from distinguished faculty who hold doctorates from top business schools.

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