Event Details

Date: September 16, 2020
Time: 2:00 pm to 3:30 pm
Location: Virtual
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Crises can strike businesses at any time. COVID 19 is a stark reminder of that fact. But how can industry, and the economy in general, recover from crisis situations?

Join the Translational Research Center in a virtual discussion with academic and industry experts who will present their views on what can industry do to successfully navigate through such crisis situations.

Agenda and Speakers
How should companies manage their brand in times of crisis?

  • Ceridwyn King, associate professor and Paul Anderson Research Fellow Chair, Department of Tourism and Hospitality Management
  • Lee Peterson, executive vice president of thought leadership and marketing, WD Partners

How is financial assistance effective in helping with post-crisis economic recovery?

  • Benjamin Collier, assistant professor, Department of Risk, Insurance and Healthcare Management
  • William Kitch, vice president, agricultural lending manager, Ephrata National Bank