Your website can become a revenue generation machine, but it’s not magic. If you want to drive enough leads or sell enough products to drive serious growth, you need a strategy. Inbound marketing strategies should be customer-centric. Your website should be the one they find when doing their research. Inbound also focuses on the whole picture; attracting strangers, converting leads, closing sales, and creating promoters! This session will give you the information needed to start building your own inbound strategy. We’ll also share what we see works and what doesn’t work in real-world situations.