Point of Contact: Temple SBDC
Program Format: Online Meeting (Live)
Training Topics: Internet/Web Training, Social Media, Technology
Lead magnet is a give-away service or item for free to help you gather contact details of possible leads. These can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. The main purpose of a lead magnet is to convert the leads into paying customers of a product or service.
In building a lead magnet, first, you need to define your buyer persona. Who is your targeted audience? The second is identify the value of what you offer. What’s in it for them? Third, think of a headline for your lead magnet. A catchy phrase to attract your buyers. Then select what type of a lead magnet you want to offer. Then lastly, the building of your lead magnet.
David D. Simons is a Mediapreneur who utilizes his offline and online skills to promote brands, increase businesses, support causes, and build relationships. His passion and excitement for media have attracted the likes of Fortune 500 companies, non-profits, churches, and entrepreneurs. David is the CEO of Kingdom Social Media, which is an organization designed to help influential leaders and leading organizations dominate their market online through social media marketing. David has been recognized by Entrepreneur.com, Dell Computers, Yahoo, Xerox Corporation, Huffington Post, and Hootsuite for his strategies in social media.