Program Format: Online Meeting (Live)
Training Topics: eCommerce, Internet/Web Training, Social Media, Technology
In this webinar, we’re going to learn about the Google Ads (formerly known as Google AdWords) platform and Search advertising campaigns. We’ll learn about account structure, geographic targeting, budgets, keywords, ad construction, bidding strategies, and conversions. And we’ll go beyond theory to actually do some live demonstrations within the platform so you can see how you can apply the concepts for your own business.
Whether you have a Google Ads account and have always been confused by it, have someone else manage your Google Ads account, or are considering getting your own account for the first time, this webinar will increase your knowledge and practical abilities.
Platform(s) we’ll learn about: Google Ads
Zack Duncan is the Digital Marketing Executive in Residence with the University of Pittsburgh. He teaches a class in Digital Advertising and Analytics and helps students get certified in Google Ads and SEO.
Zack is the owner of Root and Branch, a small digital marketing and analytics agency based in Pittsburgh. They specialize in SEO, paid search, digital analytics, and content strategy, and provide digital marketing training services.
Prior to Root and Branch, Zack had a number of roles at local companies including as a Director of Marketing Planning at Dick’s Sporting Goods and as the Director of Customer Marketing at GNC. He enjoys planning, forecasting, implementing plans, and then measuring results.