Event Details

Date: June 2, 2022
Time: 12:00 pm to 1:00 pm
Location: Online via Zoom
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Point of Contact: Temple SBDC

Program Format: Online Meeting (Live)
Training Topics: Internet/Web Training, Social Media, Technology

The world becomes more and more digitized every day. To market to your customers, an online presence is necessary. However, joining the world of social media can seem daunting. There are a variety of platforms and outlets to reach customers. To do so successfully can take some planning and work. In this workshop, we will discuss target market research, how to develop content and branding across platforms, and prepare you to create social media pages of your own.

Attendees will be able to:
– Develop a market research plan
– Understand differing social media platform options
– Identify what social media platforms make sense for their business
– Learn about the importance of branding and content creation

Target Audience:
– Social Media beginners
– New businesses looking to identify their market
– Businesses looking for a market research refresh
Individuals interested in attending the rest of the social media series are strongly recommended.

Elaina DeHoratius is a Business Consultant with Temple University’s SBDC. She began her career as a Graduate Assistant and joined Temple’s SBDC as a Business Consultant in March 2020. Elaina has experience working in and with nonprofits, custom brokerage firms, market research facilities, and financial institutions in organizational effectiveness, Talent Management, Legal, Compliance, and risk departments.

Elaina combines her expertise to counsel entrepreneurs with business plan creation and development and conducts and provides customized industry, marketing, and competitor research/analyses. She graduated from Temple University’s Fox School of Business Honors Program with a BBA in Human Resource Management and International Business, with a concentration in Entrepreneurship, and holds an MS in Globalization and Development Communication from Temple University’s Klein College of Media. and Communication and an MS in Digital Innovation in Marketing from Temple University’s Fox School of Business.

Register now!