Event Details

Date: April 12, 2021
Time: 8:00 am to 11:00 am
Location: Online via Zoom
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Point of Contact: Sarah Mailloux

Program Format: Online Meeting (Live)
Training Topics: COVID-19 General Support, Disaster Recovery, Managing a Business, Marketing/Sales

Do you have a food-based business, restaurant, food cart, or interested in starting one? Don’t know where to begin in the Hospitality Industry? Temple SBDC is hosting a nine-module series to teach you everything you need to know… There will be open office hours on Monday evenings after class to ask the experts specific questions about your business. All modules and office hours are virtual.

This workshop is the second in a nine-part series, and you may attend any or all following sessions as you see fit. This session will cover brand strategy, and how to segment customers, create target marketing, and position your business in the marketplace.

Attendees will be able to:
– Understand how to develop a Brand Strategy document
– Identify potential consumer segments
– Select a primary & secondary target market
– Create a positioning statement for their brand

Target Audience:
– Food-based businesses
– Restaurants, food carts, etc.
– Individuals interested in starting a food business

This webinar will be presented by Tandem Associates, a well established marketing group with years of experience in the food marketing industry.Instructions: 

Zoom link sent with registration. Please confirm that your email address is typed correctly.

Register now!