Company data is available to marketers at an exponential rate – how does today’s digital marketer make sense and develop indicators or metrics of success with all of the available data?
Join Amy Lavin, Fox faculty member and program director for the MS in Digital Innovation in Marketing, for a live and interactive virtual course about Key Performance Indicators (KPIs) for marketers in a digital economy and why they are important to define. Plus, stay after the class for a Q&A with admissions representatives.