Gain the knowledge necessary for a successful career in a variety of marketing disciplines. Students implement the practical application of basic marketing concepts and principles through coursework, internships, and participation in industry-specific projects. Graduates secure jobs in areas such as account management, advertising, customer service, digital marketing, research, management, and sales.
Marketing majors can opt to select their own path of Marketing electives or follow a career- focused coursework tailored to specific interests and fields. MSCM offers sequences in Consumer Insights, Sales Force Effectiveness, and Supply Chain Management.
Discover a company’s value creation, customer acquisition, and retention processes. Students with any majors can expand their career options and gain additional marketable skills.
Meet the market’s demand. Minor in digital marketing at MSCM and explore advances in technology and business that power digital media and drive digital marketing. Students develop entrepreneurial, analytical, and technical skills while learning strategies to engage customers on digital, social, and mobile platforms.
Supply Chain Management
Direct the efficient flow of goods and services—from suppliers and manufacturers directly to retailers and consumers. This minor provides students with basic knowledge of supply chain management, such as distribution strategies, planning, and procurement, while also working on students’ communication, negotiation, and leadership abilities.
Accelerated 3-Year BBA
Temple University offers students at the Fox School of Business the opportunity to earn a BBA in Marketing in three years instead of four years. The program can be completed with six full semesters and two summer sessions (both session I and II, depending on course availability). Due to the rigorousness of the schedule, students who are interested in the program must have a 3.0 GPA to apply for the program.
The Business Communications Center’s (BCC) mission is to help Fox School students become better communicators. Clear, concise, and compelling communication is essential for success in the business world. At the BCC, undergraduate students receive one-on-one tutoring and coaching support for to help with BA 2196 (Business Communications) course assignments in addition toas well as all other Fox undergraduate course assignments, presentations, scholarship essays, and cover letters.